Bobby Callaghan

woah lots of new followers today..👋 whats up everyone! my name is Bobby, here is a photo of me with a hat too small for my head that says "Retentio" that is the name of my ecommerce retention agency that helps shopify brands scale to the next level (the word "retention" without the "n") ((clever I know)) we use email/sms/direct mail to help brands grow the DTC space is rapidly evolving and if you aren't supporting your paid ad efforts with email/sms then you are making LESS money than you could be you generate traffic, we capture leads, we nurture them, they convert you convert first time customers, we follow up with them, they convert again and again and again without email/sms you are just hoping people will convert on their first purchase or without you putting effort into staying top of mind.. and even if you ARE paying to retarget / follow up with them, then you are wasting more money because email is a cheaper medium to follow up with i digress.. email/sms should generate 30%-40%+ of your revenue, which is a big chunk and worth paying attention to most people set up their email/sms flows and forget about them.. without constantly testing against them and campaigns are often rushed and promotional.. which isn't strategic if you want to generate the MOST amount of value from your database.. if you rush promotional campaigns often enough, then you will become a discount brand i have a lot of thoughts, and am really trying to pioneer a modern "retention playbook" so i appreciate you following along! i want to open up my calendar to meeting cool people in the space weekly, so if you want to jam, send me a DM! we have had a crazy start to the year, so I have been a bit ghost, but want to make sure I am connecting with people weekly so I can learn more from everyone! here's to an amazing 2025 🍻, time to cruuuuush 💪

god i love ai but the wall is coming, and we are about to hit it hard

sometimes all you need to do to ai is say: make it better make it better make it better make it better make it better and then all of a sudden its better follow me for more helpful ai tips

how do i get my claude to stop glazing me

ai being able to design directly in figma was the last infinity stone i needed

I will sacrifice my sleep if it means they sleep better

being a founder bottleneck suckssss

We have yet to be able to 'get everything out of our system' and thus we are all glued to our screens waiting for our Claude limit to reset

Part of the reason Claude Code is so exciting and overwhelming at the same time is because it feels like a RACE to distill all of your experience and domain knowledge into internal tooling that will make your business more efficient It's truly a 'mad dash' to codify everything

if you know how to whispr to code you are ahead of the 99

this guy was right all along

an agency founder, the best use of your time right now is using your domain knowledge and cross brand learnings to design internal tools that your team can use to deliver world class results to your clients. turn your agency into a software. use the software. NOW.

and so the race begins..

i’m really considering buying a 3rd monitor just for Ai to live

this is happening over night cost of execution is going to zero

I need to hire a Chief Vibe Marketer

It's ok to feel anxious right now. It's ok to lose sleep right now. The Feb 6th Ai updates are launching business owners into turmoil. Things are moving at whiplash speed. There is so much opportunity now. If you take a day off it feels like a sin. Feels like a fever dream.

turning on fred again and vibe coding the night away don't bother me

i take this back lol

I love that agency businesses are becoming software businesses Having a full time dev and my own ability to vibe code has empowered us to create systems that deliver better work, faster There is no better time to build an agency than right now

@Tudi_rad 😂

Percentage of revenue from email has to be THE most retarded thing in this industry. I'm sorry if any of my Twitter friends does this, but it's retarded. You do you, take a sucker's money, but it's still retarded. In fact, just unfriend me, I don't want to be friends with anyone who charges percentage of revenue from email.