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$46K → $67K in email revenue in 30 days. Without a single discount or promotion. Here's exactly how we did it (and why most brands are leaving money on the table): The situation: A brand selling women's accessories came to us doing ~$103K/mo in total revenue, with $46K of that coming from email (about 45% attribution). Not bad on the surface. But underneath: → Campaigns were sporadic (roughly 1/week, mostly product launches with no strategy) → Flows hadn't been touched in over a year → No abandoned cart flow (only abandoned checkout) → Their popup was converting at 6-7% → They had never cleaned their list The brand wasn't broken. But it was running at maybe 50% of its potential. What we did (in order): 1. Cleaned the list. Before anything else, we removed dead weight. Unengaged profiles hurt deliverability, which hurts everything else. This is the least sexy move, but it's the foundation. 2. Installed a high-converting popup. Their old popup converted at ~7%. We replaced it with one built around our research into their ICP. Results: submit rate went from 7.86% → 10.49%. New profiles added jumped from 1,581 in May to 3,616 in June. Here's the part most people miss — their site traffic also increased 75% that month. Normally, when traffic spikes, popup conversion rates drop because you're getting more casual visitors. Ours went UP. 3. Rebuilt their core flows from scratch. Welcome flow, abandoned cart, abandoned checkout, post-purchase — all rebuilt from the ground up using our ICP research. Flow revenue: $29.4K → $37.9K (+33.6%) This was driven by two things working together: Better-converting flows AND more new profiles entering those flows from the improved popup. 4. Ramped campaign volume with our value-flywheel framework. They were sending ~8 campaigns/month. We took it to 11 — but more importantly, we changed WHAT they were sending. Every campaign was value-driven content built around what their customers actually care about. Product education, behind-the-scenes, collection storytelling. Not a single coupon code in sight. Campaign revenue: $16.8K → $29K (+72.3%) Revenue per campaign: $2,100 → $2,600+ The takeaway: In 30 days, total store revenue went from $103K to $126.5K — a ~25% increase. Email attribution jumped from 45% to 53%. Nothing fancy. Just a properly built system doing its job. Most ecom brands we audit have the same issues: untouched flows, low popup conversion, inconsistent campaigns, and a growing dependence on discounts to hit revenue targets. None of this is complicated. It just requires doing the work in the right order: → Clean your list → Capture more of the right subscribers → Convert them through flows built on actual customer research → Send more campaigns that provide value instead of begging for the sale We call it the Value-Flywheel. Once it's spinning, revenue compounds month over month.

Three questions to audit your email funnel this week: 1. Open your welcome flow, ab. cart flow, and post-purchase flow side by side. Do they look like the same brand? 2. Pick your last 3 campaigns. Does the design reinforce the emotion the copy is trying to trigger? Or are they pulling in different directions? 3. When was your last A/B test that resulted in changes across multiple flows? If you can't answer these confidently, you know where to focus next.

We send 3-4 campaigns per week for our clients. We never run out of ideas. Here's why. Take a sleep brand. The core problem is obvious: customers can't sleep well. But "sleep issues" can fuel an entire quarter of emails on its own. Late to bed? That's an angle. Can't fall asleep? Different angle. Waking up at 4 AM? Another one entirely. Each of those branches into its own set of emails - listicles, dos and don'ts, myth-busting, product education. One customer problem. 6+ emails. Every email feels fresh because the angle is different - even when the product is the same. This is how we build campaign calendars that never run dry for our clients. We don't brainstorm "what should we send this week." We map every core problem their customers have, break each one into specific angles, then build content formats off every angle. Your best-performing ads, emails, and posts already tell you which angles hit. Go back and study them. Collect what worked. The angle is what matters. The tactic is just the delivery vehicle. Reframe it, test a new variation, and stack the winners. Angle ideation is the most underleveraged skill in DTC email marketing. Creativity doesn't keep your calendar full. A system does.

@jordan_ross_8F OPENCLAW

The founders who figure out OpenClaw in the next 90 days are going to look like geniuses in 2027. The problem is most agency owners don't have time to figure out the install, the security risks, where to start, or what to actually hand it first. So my team built a 48-page beginner's guide that does it for you. Inside: — The exact prompts to hand it on day one — Plain English setup for Mac and Windows — How to secure it so it doesn't burn your business down — 42 copy-paste workflows across sales, marketing, ops, and finance Your competitors are sleeping on this. Comment OPENCLAW and I'll send it.

If you change the subject line AND the hero image in the same A/B test, you've wasted everyone's time. You'll never know which one moved the needle. Test ONE variable. Keep everything else identical. Sounds obvious. 90% of brands we audit get this wrong.

Traditional SMS marketing is getting squeezed from both sides right now. On one side: iOS 26 inbox filtering Over half of iPhone users have it enabled. Messages from unknown senders get buried in a separate inbox. Attentive just reported 30-40% lower conversion rates for filtered messages. On the other side: RCS (Rich Communication Services) Interactive, app-like messages delivered through the default texting app. Carousels, buttons, branded sender profiles. No app download required. Klaviyo and Google just announced a deep integration that includes an RCS pilot. Attentive launched an RCS Hub. The infrastructure is being built right now. Here's why this matters for DTC brands: 1. RCS messages come from a branded sender profile, which means they bypass the "unknown sender" filter that's destroying traditional SMS performance 2. They're interactive - customers can browse products, tap buttons, and engage without leaving the messaging app 3. The early movers will build familiarity and trust in this channel before it gets crowded Most brands haven't even heard of RCS yet.

Great design does not guarantee high conversions. Great copy does not guarantee high conversions. A great angle does not guarantee high conversions. But if you have all three aligned - design, copy, and angle working together toward one emotion - you get as close to a guarantee as this industry allows. Most brands optimize these in isolation. - New subject line here. - Different layout there. - Swap the hero image. The highest-leverage fix is almost always the alignment between them.

The brands winning in ecommerce right now have something most brands don't. A creative system that works across channels. Siloed channels are low leverage. But a system where your best-performing emails get turned into ads, and vice-versa. That's the leverage making your brand scalable.

One of our recent A/B tests returned: - 240% higher revenue - 40% increase in clicks - 60% higher AOV Most brands "run A/B tests" the same way most people "go to the gym." They show up. They do random stuff. They leave feeling productive. But nothing actually changes. After auditing 30+ brands, I can tell you the problem is rarely "we don't test." The problem is "we test without a system." Here's the difference between brands that improve and brands that stay stuck: Brands that stay stuck: - Pick random variables to test ("let's try a new subject line") - Change multiple things at once - Check results after 100-200 sends - Call a "winner" based on gut feeling - Move on to the next test without implementing the learning Brands that improve: - Start with the worst-performing KPI and map every variable that impacts it - Test ONE variable at a time, keeping everything else identical - Wait for 1,000+ profiles per variation before concluding - Document the time period, sample size, and verdict - Implement the winner across EVERY relevant flow and campaign That last step is where the compound effect kicks in. One subject line test that wins by 15% can improve dozens of messages if you apply the learning systematically. Most brands treat testing as a checkbox. The ones that scale treat it as a growth engine.

Everyone obsesses over ad creatives. There's an entire ecosystem of million-dollar DTC brand operators breaking down their creative process for free on YouTube. Hooks. Angles. Formats. Iterations. But almost nobody talks about translating that system to their email channel. If your creative strategist finds a winning angle in ads, that angle should immediately become 3-4 email campaigns. "Send more emails" is the generic advice. Nobody tells you what to send or how to keep quality high at a higher volume. The brands bridging their paid creative strategy to their retention channels are the ones scaling past $100K/month in email. Everyone else keeps email as a silo and wonders why it underperforms.

Over half of iPhone users have enabled iOS 26 inbox filtering. If your customers haven't saved your number or replied to your texts, your SMS messages are getting buried in a separate inbox. The result? 30-40% lower conversion rates. Three things to do right now: 1. Make sure your brand name shows as the sender 2. Prompt customers to save your number in your welcome flow 3. Start paying attention to RCS (branded sender profiles, which bypass the "unknown" filter entirely) SMS deliverability is becoming the new email deliverability. Ignore it and your ROI craters.

If your welcome flow and your post-purchase emails feel like they came from two different brands, you're adding invisible friction to your sales process. I see this in almost every account we audit. Beautiful welcome sequence. Polished designs. Clear tone. Then you open the abandoned cart flow, and it's a Canva template with completely different fonts. The post-purchase emails? Generic content with zero brand identity. Your customer notices. Maybe not consciously. But they feel the disconnect. Trust drops a notch every time. Consistent messaging across your funnel means: - Same fonts, colors, and structural logic from the first email to the last - Same tone of voice, whether it's a cart recovery email or a loyalty reward - Design that reinforces the emotion the copy is trying to trigger at every stage That last point is the one brands miss most often. If your copy is talking about solving a serious problem but your hero image shows someone smiling happily, you've created dissonance. The customer gets confused. And confused customers don't click. Leading brands have built a visual pattern so strong that customers recognize them in a split second. Even without the logo. That level of consistency isn't just about aesthetics. It's a conversion lever most brands have never pulled. This week, open your flows side by side. Welcome, abandoned cart, post-purchase, winback. All of them. If they look like different brands, that's your highest-leverage project right now.

Klaviyo just integrated with Google's entire ecosystem. Google Ads, BigQuery, and a pilot for RCS messaging — all connected directly to your Klaviyo data. Your email segments can now inform your Google Ads audiences directly. No more CSV uploads or disconnected data. The brands that connect their retention data to their ad targeting first will have a massive advantage. Everyone else spends the next year trying to catch up.

Most brands "run A/B tests" the same way most people "go to the gym." Show up. Do random stuff. Leave feeling productive. Nothing actually improves. Here's what kills me. They'll pick a random variable to test. Usually, something easy, like a subject line. No hypothesis. They check results after 200 sends, pick a "winner" based on vibes, and move on. That's A/B testing done wrong. Our process: 1. Find the worst-performing KPI. Low open rate? Start there. 2. Map every variable that impacts it. Subject lines, send times, sender names, preview text. 3. Pick the highest-impact variable that hasn't been tested yet. 4. Test ONE variable. Everything else identical. 5. Wait for 1,000+ profiles per variation. 6. Implement the winner across your ENTIRE funnel. That last step is where the compound effect kicks in. One test, properly implemented, can improve dozens of messages overnight. Systematic testing is your brand's biggest growth engine.

Most DTC brands struggle to send emails that convert without discounts. Not because their products are bad or their list is dead. Because they've never structured their messaging around what actually drives purchases. There are three components every brand needs to master before their email funnel starts converting consistently. 1. Identify your core value. Not your product features. The transformation your customer experiences. A supplement brand isn't selling "better sleep." More energy to spend quality time with family. A fashion brand isn't selling clothes. They're selling confidence & community. If you can't articulate the core transformation in one sentence, your messaging will always feel scattered. 2. Find the angles that resonate. You can say the same thing 50 different ways. The only way to know which ones hit is by testing. Collect your best-performing ads, emails, and posts. Every angle can be tweaked and tested. This is how you avoid sounding like a broken record while reinforcing the same core value again and again. (Side note: if your content feels repetitive to YOU, it's probably landing perfectly for your audience. They catch maybe 20-30% of what you send.) 3. Build the system. Core values + proven angles = the Value-Flywheel. Consistent, strategically structured messaging that turns one-time buyers into loyal customers. Customers get excited to receive your newsletter. They're ready to buy when you launch. They refer your brand without being asked. That's the endgame. And it starts with step one.

We took a brand from barely converting through email to $50k+ every single month. 18-34x ROI on our services. For 9 months straight. I'd take that every day of the f*cking week. But not this client. They were upset about a software bill that was less than 1.5% of the revenue it helped generate. We're talking about a bill in the low hundreds generating $60-80k+ per month. Instead of seeing the ROI, they cut costs. Which meant fewer campaigns. Which meant less revenue. They saved roughly $120/month while leaving close to $10k on the table. Every single month. This happens across every service-based business. It doesn't matter how exceptional your service is. How much revenue you generate. How much the client loves the work. If the person signing the checks only sees cost and never sees value, every decision they make will slowly suffocate your ability to do great work. You can't outperform a cheap mindset. No amount of results will change it. Sometimes you just have to walk away and let it be.

Easter is one of the most underrated revenue opportunities in ecom. But most brands do the same thing every holiday - slap a 20% off code on everything and call it a day. That's how you train your list to only buy on discount. Here's how smart brands drive Easter revenue WITHOUT destroying their margins: 1. Gift with purchase offers Instead of discounting, add value. Free hair care kit on orders over $70. Free cologne over $100. Your AOV goes UP. Your margins stay healthy. The customer feels like they got a deal. 2. Shipping cutoff urgency "Need it by Easter?" is one of the most powerful subject lines you can send right now. You don't need a discount. The deadline IS the urgency. Pair it with a limited quantity offer, and you've got natural scarcity without touching your margins. 3. Limited edition seasonal items Exclusive Easter colorways, bundles, or packaging. Customers pay full price - sometimes MORE - for limited drops. This works especially well for gifting categories. Parents, partners, kids - they're all shopping right now. Here's the thing: Every brand thinks "holiday = discount." The brands actually protecting their margins know that holiday = creative angles that drive urgency without slashing prices. Discounts are the lazy play. Test these three instead.

Positioning is the cornerstone of marketing (and my personal favorite tool). Without it, everything becomes a commodity. First of all, that’s boring, fun=zero. Secondly, commoditization destroys businesses. Particularly SMEs. This is the only book you really need to master this skill and turn your brand into the market leader.

One trait that makes someone exceptional. Regardless of talent, precision or communication. And that’s unwavering accountability. They messed something up? They take the blame and fix it. Was it not their fault? They still take accountability and fix it. Is it not their role to complete a task? They identify bottlenecks and fix or flag them. They are proactive, action-driven, and responsible. They don’t hesitate to run into the burning house to save everyone. They don’t hide behind roles and responsibilities.

Most brands struggle to brainstorm campaign ideas. Or even worse, they have no clue what type of campaigns their customers resonate with. The irony is that you are already sitting on a huge pile of high-converting campaign angles. You just have to learn how to properly use it: - dig deep into your customer’s fears & desires - collect the most common objections & questions - analyze & collect your customers’ reviews, look for patterns - clarify what problem each of your products solves - repurpose your winning ads/hooks/angles in your email funnel Everything stems from research. If your research is insufficient, you’re shooting in the dark. Most brands we audit lack clarity on their email funnel, resulting in a weak strategy, sporadic email sends, and low conversion rates. A proper research system can fix that forever.

I never had a routine in my life. Waking up randomly, usually late, every day. Going to bed randomly, again, late. Working on “priorities” meant being in a constant state of reactivity. I always thought “wake up at the same time every day” was BS. But then I tried it. Spent 10 minutes determining when and on which task I work. It’s been a couple of days just yet. But I’ve never felt so focused in my life. Will report back soon. Share your routine in the comments, let’s talk about what works best for you!