Boldi 🇭🇺

$46K → $67K in email revenue in 30 days. Without a single discount or promotion. Here's exactly how we did it (and why most brands are leaving money on the table): The situation: A brand selling women's accessories came to us doing ~$103K/mo in total revenue, with $46K of that coming from email (about 45% attribution). Not bad on the surface. But underneath: → Campaigns were sporadic (roughly 1/week, mostly product launches with no strategy) → Flows hadn't been touched in over a year → No abandoned cart flow (only abandoned checkout) → Their popup was converting at 6-7% → They had never cleaned their list The brand wasn't broken. But it was running at maybe 50% of its potential. What we did (in order): 1. Cleaned the list. Before anything else, we removed dead weight. Unengaged profiles hurt deliverability, which hurts everything else. This is the least sexy move, but it's the foundation. 2. Installed a high-converting popup. Their old popup converted at ~7%. We replaced it with one built around our research into their ICP. Results: submit rate went from 7.86% → 10.49%. New profiles added jumped from 1,581 in May to 3,616 in June. Here's the part most people miss — their site traffic also increased 75% that month. Normally, when traffic spikes, popup conversion rates drop because you're getting more casual visitors. Ours went UP. 3. Rebuilt their core flows from scratch. Welcome flow, abandoned cart, abandoned checkout, post-purchase — all rebuilt from the ground up using our ICP research. Flow revenue: $29.4K → $37.9K (+33.6%) This was driven by two things working together: Better-converting flows AND more new profiles entering those flows from the improved popup. 4. Ramped campaign volume with our value-flywheel framework. They were sending ~8 campaigns/month. We took it to 11 — but more importantly, we changed WHAT they were sending. Every campaign was value-driven content built around what their customers actually care about. Product education, behind-the-scenes, collection storytelling. Not a single coupon code in sight. Campaign revenue: $16.8K → $29K (+72.3%) Revenue per campaign: $2,100 → $2,600+ The takeaway: In 30 days, total store revenue went from $103K to $126.5K — a ~25% increase. Email attribution jumped from 45% to 53%. Nothing fancy. Just a properly built system doing its job. Most ecom brands we audit have the same issues: untouched flows, low popup conversion, inconsistent campaigns, and a growing dependence on discounts to hit revenue targets. None of this is complicated. It just requires doing the work in the right order: → Clean your list → Capture more of the right subscribers → Convert them through flows built on actual customer research → Send more campaigns that provide value instead of begging for the sale We call it the Value-Flywheel. Once it's spinning, revenue compounds month over month.

another day granted by the Lord a concept that helped me through hardship more than anything: it is neurologically impossible to feel anxious and grateful at the same time God is good

This might be a bit unethical. And most marketers aren't even aware. But one of the most ruthless (in a high-converting way) design hack we see top DTC brands use: Pairing product + lifestyle images. Most brands only use product images. But customers are left asking: - how does the product work? - how does it look like when in use? - what is the result of using the product? Instead, pair product with lifestyle images. And help the customer associate glowing skin with YOUR product. Just like in this Glow Recipe email:

@cleaacreative Sent, Verdha!! Lmk if you can access it!

@boldikohnken FLOWS 🙌 refreshing flows quarterly is so underrated; most brands really do set-and-forget.

8-figure brands like IM8, Sundays & Prose are revamping their flows every quarter. Because flows are the easiest way to recover revenue you're already leaving on the table. And turn one-time buyers into repeat customers on autopilot. But most brands set theirs up once. And never touch them again. We built a tool that shows you exactly which flow is costing you the most. And today, I'm giving it away for free. Comment "FLOWS" and I'll send it.

@mentedegringo Yo Rodrigo, your DMs are closed. Drop a follow so I can send it!

@boldikohnken Flows

@kevinmatercy Sent bro!!

@boldikohnken Flows

@denisodwyer Sent, Denis! Lmk if you can access it!

@boldikohnken Flows

@laurens_st Sent bro!

@boldikohnken Flows

Stop making your email designs “look nice” Instead of making them convert. Does your copy SPARK DESIRE? Is your copy & design in HARMONY? Is the angle of your campaign RELEVANT to your ICP? If the answer to any of these is “no”, your emails will fall flat. Your designs should cool. But not to the detriment of converting customers. The point of sending emails is to generate cashflow for your business.

PSA: open & click rates don't mean SH*T!

At $50k/mo, you're already fully dependent on Meta. Almost every brand that gets here did it the same way. At $250k/mo, the same creative angle stops scaling. CPA creeps up at every growth stage, always has. The real cause here is the creative angle running its course. Scaling further needs a new unlock: - more creative volume - more testing - higher quality creative Find the unlock, hit $500k/mo. Find the next one, hit $1M/mo. Same single-channel dependency the entire way up. Just a bigger number attached to it. Owned channels don't get cheaper either: - ESP costs rise - management costs rise - but the spend buys something different Every dollar into Meta buys this month's traffic and nothing past it. Every dollar into your owned channel builds on the last one and compounds. Stay single-channel and you'll keep hunting for the next unlock forever. Build the owned channel, and eventually you stop needing to.

Correct me if I'm wrong. But the hardest part of ecom email marketing is building a retention funnel that actually works. No matter the industry. It's 100x easier to generate results through pre-purchase flows like: - the welcome flow - the browse abandonment flow - the abandoned cart flow But all these flows rely heavily on ads & traffic in general. The real money is in RETENTION. Once a customer is acquired, that's when the real power of email marketing should take effect. Converting them 2x, 3x, or even 4x is where you can make REAL profit. Setting up these post-purchase flows: - thank you flow → to handle buyer's remorse - upsell flows → to make every customer worth more - winback flows → to reengage lapsed customers Building dedicated upsell/cross-sell flows around hero products. Again, this is hard work. You have to understand unit economics, key metrics & benchmarks, customer intent, and psychology. That's what separates leading email marketers from rookies. A meticulous, in-depth, thorough understanding of your company they can translate into your funnel.

Your customer has a thousand objections. But they aren't even aware of them. More often than not, a customer - when asked - has no idea why they did or did not buy. It's a subconscious decision. That's exactly why infographics are the BEST WAY TO HANDLE OBJECTIONS effectively. So leverage them in your messaging all the time. Here's a breakdown of an infographic by Apothékary:

DTC brands struggle to send emails that convert without discounts. Not because their products are bad or their list is dead. Because they've never structured their messaging around what actually drives purchases. There are three components every brand needs to master before their email funnel starts converting consistently: 1. Identify your core value. Not your product features. The transformation your customer experiences. A supplement brand isn't selling "better sleep." More energy to spend quality time with family. A fashion brand isn't selling clothes. They're selling confidence & community. If you can't articulate the core transformation in one sentence, your messaging will always feel scattered. 2. Find the angles that resonate. You can say the same thing 50 different ways. The only way to know which ones hit is by testing. Collect your best-performing ads, emails, and posts. Every angle can be tweaked and tested. This is how you avoid sounding like a broken record while reinforcing the same core value again and again. (Side note: if your content feels repetitive to YOU, it's probably landing perfectly for your audience. They catch maybe 15-20% of what you send.) 3. Build the system. Core values + proven angles = the Value-Flywheel. Consistent, strategically structured messaging that turns one-time buyers into loyal customers. Customers get excited to receive your newsletter. They're ready to buy when you launch. They refer your brand without being asked. That's the endgame. And it starts with step one.

$488k in 7 months. Up 70%+ YoY. All while: - NOT sending a single discount code - AVOIDING cutting into margins - TRANSITIONING from launch-only campaigns That’s how powerful our Value-Flywheel system is. We also: - doubled the leadflow by installing a high-converting popup - installed acquisition flows to convert new leads as fast as possible - set up retention systems to decrease time between first & second orders - optimized the campaign strategy to decrease launch-dependence I’ve documented the entire process. And put it in a 13-page case study. Want it? Comment “488K” and I’ll send it to you.

Notice the pattern? 8-9-figure brands all use the same acquisition offers. My first thought was to copy it. But that's actually the worst move you can possibly make. These companies can afford to scale LTV without turning a profit for the first couple of orders. You can't. And it could destroy your business. Instead, create an acquisition offer that makes sense for your brand. Based on your: - unit economics - customer's core values - product line You'll be better off trying to run an objectively "weaker" offer than ripping the exact same offer of a VC-backed brand. Ultimately leading your brand towards bankruptcy in the process.

The easiest way to build a campaign calendar in 10 minutes: (that actually converts your list) 1. Take one of these 5 high-converting email ideas - 1 benefit explained in a 3-4-step infographic, with 1-2 testimonials - highlighting a specific product's benefits, who it's for, why it's a no-brainer - collecting the top 4-5 best reviews about a specific product/collection and showcasing them in a single email - founder favorites (this week, this month), a simple text-only email from the founder reaching out to new customers to help them find their best first pick - answer the most burning question customers have before buying from you in one, dedicated email 2. Add 5+ angles to each idea Example: - idea = product benefit - angles: → 1st benefit for them (better sleep) → 2nd benefit for them (more energy) → what they avoid with our solution (bad ingredients) → educational angle (how they get the benefit) → social proof angle (evidence that it works) This will give you 5x5 = 25 angles to work with 3. Turn all 25 angles into individual emails This is the most important part. Instead of doing the same mundane thing every single month. You'll pick the 5 best-performing angles and repurpose them again next month. Rinse and repeat!

If someone hasn't opened or clicked in 180+ days, they're probably not coming back. Stop emailing them. Every email to a dead subscriber hurts your deliverability for the people who actually want to hear from you. A clean list beats a big list every time. Suppress the dead weight. Your engaged subscribers will thank you (through better inbox placement).

@zakburgers bro hmu

Budapest is fiiire Who’s here ?

If you’re making a living from an ecommerce company. Barely taking out anything for yourself. Reinvesting every penny to grow it. Balancing 1000+ tasks every single day from fulfilment to product dev, team, vendors, production, P&L. You’re an absolute BEAST. And I hope you're aware of how exceptional it is to have the discipline, commitment & sacrifice to do what you’re doing. I get to see it firsthand with our clients. And it’s fascinating.