Borja Santaolalla

For AI to be embraced in retail, it has to be trusted. Brands need to be in full control of the output. #BrandSafety Explainability, Privacy and Bias mitigation are the big three design principles in #EthicalAI CX. Here’s 3 use cases of #ResponsiblePersonalisation. Open 👇

@RealSociedad Escudo aliexpress, miope friendly

Nuestro escudo. Nuestra casa. 💙

“We’re Doing AI All Wrong.” by John Battelle johnbattelle.medium.com/were-doing-ai-…

@PhillipBanks86 Los navarros saben elegir bien, Mikel Merino os cuenta los detalles ….

Aimar, salva al fútbol. Diles NO EZ

@rs_ramon78 Tiene que aprender a atacar los centros defensivos. Siempre pasivo, se le adelantan todos los adversarios.

Por el bien del equipo, hay que vender, traspasar, enajenar, ceder, expender, despachar, subastar, saldar, liquidar o exportar a Javi López bien lejos de la #RealSociedad. El chaval no da el nivel, los rivales lo saben y no paran de búscale y encontrarle.

There doesn’t even seem to be a mechanism to learn who has gained access to what database with what privileges. Judges are asking and not always getting clear answers. The only ones who know are the sysadmins, and they’re not saying. nytimes.com/2025/02/21/opi…

@tim_cook Apple intelligence running on DeepSeek R1

Get ready to meet the newest member of the family. Wednesday, February 19. #AppleLaunch

“A New AI World” by Scott Galloway @profgalloway/a-new-ai-world-fe79ca98c7d0" target="_blank" rel="nofollow noopener">medium.com/@profgalloway/…

@andoniotxo_ No ha sido ni falta

⚠️ Tiene suerte Beñat de que raspa a Djené y no le clava los tacos. ✅ Cuadra la dejó 🟨 acertadamente. Si le llega a clavar, 🟥 por juego brusco y grave. #RealSociedad #Getafe

How do 3rd party GPT agents impact retailers? Are there new sales buddies, or a new middleman and competitor? See video in post below. @ethicalallies trustworthyai.substack.com/p/reflections-…

@alexaxfcb Falta David Silva

12. Real sociedad

El Once inicial de algunos clubes si no vendieran a sus jugadores. Dentro hilo 🧵 1. Dortmund

@elonmusk 2021 data? Right on

Wow, Germany carries a lot of the cost of the EU!

@bonilista @emeritalegal @legalsolo Una muerte anunciada. Solo falta el disruptor q lidere el cambio. @JaimeObregon @angelmaldonado @ahurtadobueno @jcampanillas

Lástima por @emeritalegal, otro @legalsolo sin culminar la tan necesitada liberación de la jurisprudencia. Astutos en el planteamiento. Me gustó la contribución personal y descentralizada de las sentencias vía abogados vs descarga masiva. Ahogados económicamente tiraron la toalla. Lo mejor. El entramado CENDOJ + editoriales jurídicas está a punto de caramelo ya. El modelo está agotado.

A veces, los temas más complejos se reducen a una pregunta muy sencilla. En media hora, comprobaremos si realmente es así en la última #bonilista antes de la #TRG24. Si estáis suscritos, vosotros decidís si queréis contestarla o no bonilista.com

This is the most frquent question we got at our booths last week at @Groceryshop in Las Vegas.

‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers. We speak to @EmpathyCo_'s @borjasant about the rise in mission-driven queries, how brands can be found in answer engines, and what it means to build ethical AI. econsultancy.com/ai-search-borj…

“Users should be given the choice upfront before their data is ever fed into an AI system. The decision should be theirs — not LinkedIn’s — to determine whether their contributions to the platform should help train AI models.” — @gesikowski generativeai.pub/linkedins-ai-d…

“La ciencia nos enseña a comprender el mundo, pero también nos da una idea de la vastedad de lo que ignoramos”. ¿Cómo no interesarte por la ciencia tras las palabras de Rovelli? open.substack.com/pub/aprendizaj…

#Signal is safe; it's reliable; it's private. Even more: it's cool. And it's growing. Models that do not rely on #sruveillance are possible, and better. More #privacy is coming. Wonderful interview with @mer__edith, by @a_greenberg. #AIEthics wired.com/story/meredith…

Here with my most admired @mmoreram and @rubenbaston announcing (Spanish) that Apisearch.io and Empathy.co join forces within the EmpathyHoldings.com ecosystem. more to come!

Wasn’t D2C the holy grail? Good to see common sense back. “Nike President and CEO John Donahoe said Thursday during the company’s quarterly earnings call that a healthy marketplace includes a channel mix that is driven by demand.” pymnts.com/news/retail/20…