
We did $1.4m last month just DTC with 1 product. Here’s 3 tips:
#1: You only need 1 front-runner product to scale the whole brand. 1 that is at least breakeven on cold ads. This will drive everything early on
#2: Scale 1 platform hard before going to another. Split attention will hurt you. I scaled Shopify from $60k/m to $1m/m in rev in 6 months. This is high leverage effort
#3: This gets ignored —> STOP only acquiring new customers. If you want a big business, find a way for customers to come back again & again. LTV is everything. We have a 60% returning customer rate daily
good luck
- Hayden
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