Bram Van der Hallen

No more updates on X. Follow me on Threads instead to stay updated on all new features and insights on Paid Social. 🔥

No more updates on X. Follow me on Threads instead to stay updated on all new features and insights on Paid Social. 🔥

@rokhladnik @Meta It’s related to the ‘no ads’ subscription option and a known issue by Meta linkedin.com/posts/bramvand…

Just got off a call with our @Meta rep: "Major delivery issues across Europe, audiences are shrinking we have no idea why. The result is limited reach and performance." 🫣🤦‍♂️🫣🤦‍♂️🫣🤦‍♂️

The estimated audience reach in full Belgium dropped to a max of 2 million for example. That can’t be right….

Anyone else seeing a big drop in 'Estimated audience size' recently (targeting audiences in European countries)? I'm seeing big drops in potential reach numbers. I think it might be related to the current ‘no ads’ subscription issues but would like to hear from others about this.

Wow! This is BIG 👀 #facebookads #meta linkedin.com/posts/bramvand…

Join me on WhatsApp whatsapp.com/channel/0029Va…

@binghott Depends on your definition of ‘breakdown effect’, but yes I think we’re talking about the same.

@bram_social I think you're talking about the breakdown effect?

If you have 2 or more overlapping ad sets and 1 of them gets more spend and has a lower CPA, that doesn't mean it's "better", it's just getting prioritized.

@binghott Same principle goes for ad sets

@binghott This is true. I can’t count the number of times it prefers 1 ad over all others in the same ad set because of limited data, rapidly ignoring all other ads without them having enough budget allocated to really test. It doesn’t lean the other ads are worse, they just got ignored.

Google is phasing out Third-Party cookies 🍪 by the end of Q3 2024. Does this mean your Meta Pixel will stop working? No. Read on ⬇️ linkedin.com/posts/bramvand…

Google just announced ‘Google Ads Data Manager’. This new tool should simplify the ways you connect and use your first-party data with Google Ads solutions. #googleads linkedin.com/posts/bramvand…

8 NEW Facebook Ads features 🔥 #facebookads #DigitalMarketing

Google Demand Gen campaigns are now out of beta 🔥 and will roll out starting this week for all advertisers. --- Hi 👋 I’m Bram. Follow my updates to stay updated on all new features and insights. #googleads #google #demandgeneration

Facebook advertisers 📢 You can now adjust the default CTA position of your Instagram Story ad, so it doesn't cover important text. #facebookads #digitalmarketing

NEW AI features 🔥 for Facebook Ads creatives are coming. These features can tweak your images and generate ad copy based on your original copy. Interesting for sure... #ai #meta #facebookmarketing

New Facebook Ads feature spotted 👀

New Facebook Ads updates:

@binghott 🔥🔥🔥

Passing 10,000 followers on here was a big deal to me 1 year ago. Today I hit 20k and while I'm not quite as excited as I was at 10k, I'm still happy. As someone who focuses on continuous improvement, it's easy to keep looking toward the future, but it's also important to remember to take a moment to stop, celebrate these milestones, and appreciate what I've accomplished so far. I want to say a HUGE THANK YOU to all 20k of you, especially the bunch of you who have become IRL friends, clients, and business partners. I'm so excited about what the future holds and I'm just getting started. I still struggle to comprehend how many marketers out there want to hear me ramble on about boring stuff like ad attribution and ugly ads 😅 Thank you for the support and encouragement! If you're reading this and haven't already followed me, go ahead and smash that follow button as hard as you can (and subscribe to my newsletter too while you're at it)

iOS17 is here and NO, it doesn't remove UTM parameters from the URL. Here's what's really happening: Using Safari Private Mode: - Click identifiers like gclid and fbclid are being removed - UTM parameters like utm_source and utm_medium remain #iOS17 #facebookads