Breana Teubner

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Breana Teubner

Breana Teubner

@Bre_Teubs

Building @tybxyz / investing @AlanteCapital / advisor to @watchdutyapp / fmr @Walmart, @Gap, @Skillz, @USCongress

San Francisco, CA Katılım Nisan 2011
1.3K Takip Edilen599 Takipçiler
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Breana Teubner
Breana Teubner@Bre_Teubs·
I just bought a @RTFKT Clone X Genesis Cap. Well technically I bought a 1155 token that will be swapped for a 721 token when I forge for a physical cap on September 7th. Given my 10 years’ experience in fashion tech, my thoughts in 🧵
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TYB — Try Your Best
TYB — Try Your Best@TYBXYZ·
get paid to keep it real. obsessions+ is all about keeping it real, so who better to help bring this campaign to life than real-life TYB superfans and obsessors? ✨ At TYB, co-creation is at the heart of everything we do, bringing together brands, fans, and obsessors to celebrate the products they truly love. For this campaign, we tapped some of our favorite community members to share the items they can’t get enough of 📱
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TYB — Try Your Best
TYB — Try Your Best@TYBXYZ·
get paid to keep it real, WE MEAN IT! obsessions + is officially live which means you can get 💸💸💸 for being obsessed!!!
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TYB — Try Your Best
TYB — Try Your Best@TYBXYZ·
The concept of telling my Waymo to shop my obsession
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Nikita Bier
Nikita Bier@nikitabier·
After 10 years of building consumer social apps, I've decided to start exploring new areas. Building these products is an unforgiving grind—but I learned a lot along the way. For those embarking on this path, here's everything you need to know: TIME FOR A THREAD 👇
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Boys Club™
Boys Club™@BoysClubWorld·
When I say “onchain creator economy,” are you triggered? Are you excited? Do you believe me? Do you think I’m full of sh*t? What is a creator? What is an economy? Am I spiraling?
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Sally Shin
Sally Shin@sallyshin·
me: have you played around with lovable? friend: oh is that a new dating app? 💀
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TYB — Try Your Best
TYB — Try Your Best@TYBXYZ·
We’re excited to announce our $11M Series A funding round, co-led by @offlineventures and @strobefund, with participation from @cbventures, @CastleIslandVC, and @Unusual_VC. TYB is reimagining brand loyalty through onchain community commerce, helping brands like Glossier, @rarebeauty, Saie, @UrbanOutfitters, and @drinkpoppi engage fans directly through challenges, rewards, and co-creation. With this funding, we are accelerating our mission to bring brands and fans closer together — turning customers into community and engagement into long term growth.
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winnie
winnie@winnielaux·
commerce is now changing. 1. traditional loyalty programs are fundamentally broken. they're one-way, static, single-player games where points expire, rewards feel generic, and engagement flatlines. 2. meanwhile, brands are spending 30-50% of their total raised capital on paid media. 3. at the same time, younger generations prioritize authenticity over aesthetics. 4. this is driving a new type of "direct-to-consumer," where brands directly engage with their community and most loyal fans. 5. lastly, @strobefund believes commerce is becoming inherently social.
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winnie
winnie@winnielaux·
today, the winning formula for building a category-defining consumer brand is to have one or more of the following: 1) ridiculous ad spend, 2) a creator/celebrity distribution, or 3) a cult-like community. in lieu of spending millions of dollars on facebook/google advertising, or unless you're a creator with a casual 10m+ followers, you need to cultivate your own community that becomes your marketing engine and distribution channel. and that's why we're co-leading @TYBXYZ's $11M Series A alongside Offline Ventures. we’re excited to back @tyhunnny and a team that has firsthand experience in building a community-led brand from the ground up and is now productizing those components on crypto rails.
winnie tweet media
TYB — Try Your Best@TYBXYZ

We’re excited to announce our $11M Series A funding round, co-led by @offlineventures and @strobefund, with participation from @cbventures, @CastleIslandVC, and @Unusual_VC. TYB is reimagining brand loyalty through onchain community commerce, helping brands like Glossier, @rarebeauty, Saie, @UrbanOutfitters, and @drinkpoppi engage fans directly through challenges, rewards, and co-creation. With this funding, we are accelerating our mission to bring brands and fans closer together — turning customers into community and engagement into long term growth.

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winnie
winnie@winnielaux·
at its core, @TYBXYZ is a mobile-native, play-to-earn platform where consumers build status by earning coins and collecting rewards through "challenges", including mini-games, surveys, and product feedback from their favorite brands like Rare Beauty, Crocs, Poppi, and more. the app creates a gamified social experience where brand loyalty becomes a status-driven identity... laying the rails for a new era of onchain commerce
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Breana Teubner
Breana Teubner@Bre_Teubs·
Three things: 1. Unwavering commitment to our vision of the future (brand + fan incentive alignment) 2. A path to get there, listening, learning, and iterating 3. And an amazing team to build and sell it with 🙏🏻 Thank you @offlineventures @strobefund @Unusual_VC @CastleIslandVC @cbventures
TYB — Try Your Best@TYBXYZ

We’re excited to announce our $11M Series A funding round, co-led by @offlineventures and @strobefund, with participation from @cbventures, @CastleIslandVC, and @Unusual_VC. TYB is reimagining brand loyalty through onchain community commerce, helping brands like Glossier, @rarebeauty, Saie, @UrbanOutfitters, and @drinkpoppi engage fans directly through challenges, rewards, and co-creation. With this funding, we are accelerating our mission to bring brands and fans closer together — turning customers into community and engagement into long term growth.

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Sherry Jiang
Sherry Jiang@SherryYanJiang·
b2b is understanding budgets. b2c is understanding behavior.
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TYB — Try Your Best
TYB — Try Your Best@TYBXYZ·
set active did $1M in sales in 1 hour on tuesday. 50% of those sales happened within the first 15 min of early access they gave their community on tyb. community = conversion 📈📈📈
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Breana Teubner
Breana Teubner@Bre_Teubs·
Beauty is all around you, everyday.
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Navalism
Navalism@NavalismHQ·
"The measure of wealth is freedom. The measure of health is lightness. The measure of intellect is judgment. The measure of wisdom is silence. The measure of love is peace." @naval
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EMILY SUNDBERG
EMILY SUNDBERG@Emily_Sundberg·
The aesthetic of work — and the performance of ambition — can be more polished than the business behind it. It also becomes the attachment point for ads and subscriptions, and before long, the “building in public” content IS the business.
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EMILY SUNDBERG
EMILY SUNDBERG@Emily_Sundberg·
Grindset is for girls now. Over a year ago, I wrote about how I kept seeing photoshoots of influencers wearing poorly-tailored suits from Zara, in order to evoke an image of “entrepreneur” — I called the look Corporate Fetish.
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Breana Teubner
Breana Teubner@Bre_Teubs·
@ashleymayer Function needs to be a 3D vs 2D equation, ie depth matters too, maybe not to the degree of the spread, but still matters
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Ashley Mayer
Ashley Mayer@ashleymayer·
What if luck is simply a function of surface area?
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