Will Breton

Most cold emails sound like they were written by a robot. Built a free tool that fixes that. > Plug in ICP + case studies > Get 3 campaign variants > List specs included > Export and launch Framework behind 10k+ positive replies. Like + reply "COLD" and I'll DM it to you.

If you're running LinkedIn auto-DMs - check your delivery times. Found out my HeyReach setup was taking 12+ hours to send. Switched to LeadShark, now it's instant. Made a video on it. Like and comment "DM" if you want it.

B2B company over $3M ARR looking to scale your outbound? We'll build you a FREE cold email campaign to start: > Contact 5k-10k leads in your ICP > DFY scripting & enrichment > Launch in 48 hours Interested? Fill out the form here to start:

How we send 600,000+ cold emails/month without getting blacklisted: > Kill domains at first sign of decay, don't nurse them > Warmup runs 24/7, even on active domains > Monitor inbox placement daily, not weekly > Never exceed 15-20 emails/inbox/day Most companies try to "save" dying domains. Stop saving. Start rotating.

B2B company over $3M ARR looking to scale your outbound? We'll build you a FREE cold email campaign to start: > Contact 5k-10k leads in your ICP > DFY scripting & enrichment > Launch in 48 hours Interested? Fill out the form here to start:

Cold email is just paid ads for B2B - but better. > You're pushing offers in front of your entire TAM > You're testing hooks and angles like ad creative > You're optimizing for conversions (replies → meetings) > You get direct feedback from the market on what resonates > You can perfectly pinpoint who sees your "ad" - person by person The targeting is unbelievable. Pull up your entire audience, name by name, and put your offer in front of them. Simple in concept, difficult in execution.

B2B company over $3M ARR looking to scale your outbound? We'll build you a FREE cold email campaign to start: > Contact 5k-10k leads in your ICP > DFY scripting & enrichment > Launch in 48 hours Interested? Fill out the form here to start:

I used to write 150-word cold emails. Now the emails that book us meetings are 25-55 words. The shift that changed everything: > Deleted every "I hope this finds you well" > Cut company intros entirely > Stopped listing features What's left? One pain point. One question. Your prospect decides in 3 seconds if they're reading or deleting. Write for that.

B2B company over $3M ARR looking to scale your outbound? We'll build you a FREE cold email campaign to start: > Contact 5k-10k leads in your ICP > DFY scripting & enrichment > Launch in 48 hours Interested? Fill out the form here to start:

The 15-minute research process that 10x'd our personalization: > Pull their LinkedIn "About Us" section > Find their exact language for what they do > Identify 1-2 recent wins or announcements > Note their ICP (who THEY sell to) > Use their words in your email, not yours Stop writing "I noticed you're in [industry]." Start writing like you actually understand their business. PS: This is also the best way to build lead lists at scale - just use AI instead of doing a 15 minute research yourself.

B2B company over $3M ARR looking to scale your outbound? We'll build you a FREE cold email campaign to start: > Contact 5k-10k leads in your ICP > DFY scripting & enrichment > Launch in 48 hours Interested? Fill out the form here to start: revgrowth.fillout.com/pilot?utm_sour…

I manage 600K cold emails/month with a tiny team. Most companies need 10+ SDRs to do this. I do it with Clay + AI + systems. Just filmed a full breakdown: > What a GTM Engineer actually does > The 3 pillars (data, automation, AI) > Real campaign: 1,616 leads → 47 positive replies > How to become one (skill stack + mindset) Comment "GTM" and I'll send you the link when it drops.

B2B company over $3M ARR looking to scale your outbound? We'll build you a FREE cold email campaign to start: > Contact 5k-10k leads in your ICP > DFY scripting & enrichment > Launch in 48 hours Interested? Fill out the form here to start:

How I handle 1,000+ cold email replies per week without losing my mind: > All replies funnel to one Slack channel in real-time > AI categorizes each reply automatically: - Interested - Future - Meeting Request - Out of Office - Not Interested - Automated > Only manually touch "Interested," "Future," and "Meeting Request" > Auto-archive the rest > Respond to hot leads within 2 hours, max Most agencies drown in their inbox. Build systems, not habits.

@Monkaddi I look at the reply rates on the domain level and inbox level. Then depending on the client, you decide what thresholds to put in place.

@bretonwill In order to make sure that the domains died, do you run blacklist/inbox placement tests first or just take the reply drop as the final decision making point?

Last month we had 15 domains die in 72 hours. Reply rates dropped to 0.3%. Clients panicking. Campaigns dead. Here's what saved us: > Killed all infected domains immediately (no "recovery" attempts) > Spun up 20 fresh domains > Rebuilt sending volume over 2 weeks, not 2 days The result? Back to 2.1% positive reply rate within 3 weeks. Most people try to save dying infrastructure. Just burn it down and rebuild faster.

B2B company over $3M ARR looking to scale your outbound? We'll build you a FREE cold email campaign to start: > Contact 5k-10k leads in your ICP > DFY scripting & enrichment > Launch in 48 hours Interested? Fill out the form here to start: revgrowth.fillout.com/pilot?utm_sour…

Everyone says Clay credits are too expensive. Here's how to optimize your costs on Clay: > Start with Clay's built-in database first (it's free) > Only waterfall to paid providers on misses > Use OpenRouter for Claygent - 90% cheaper than default models > Enrich in batches, not all at once Clay isn't expensive. Using it wrong is expensive.

B2B company over $3M ARR looking to scale your outbound? We'll build you a FREE cold email campaign to start: > Contact 5k-10k leads in your ICP > DFY scripting & enrichment > Launch in 48 hours Interested? Fill out the form here to start: revgrowth.fillout.com/pilot?utm_sour…

B2B company over $3M ARR looking to scale your outbound? We'll build you a FREE cold email campaign to start: > Contact 5k-10k leads in your ICP > DFY scripting & enrichment > Launch in 48 hours Interested? Fill out the form here to start: revgrowth.fillout.com/pilot?utm_sour…

We ran hundreds of cold outbound campaigns at RevGrowth last year. I broke down our top performers with real numbers: → 8,556 contacts → 48 SQLs → 2,400 emails → 8 meetings in 48 hours → 17K contacts → 125 SQLs → 1 meeting every 164 contacts Plus the traits every winning campaign had in common. Comment "OUTBOUND" and I'll send it over.