Brian Phan

TAMS opens April 30. Closes August 12. Your RSP decision should already be in progress — not waiting for the window. At Unregistry, RSP alignment is built into our full-stack process from day one. Application. Legal. Compliance. Infrastructure. Launch. If you're weighing RSP options, talk to us first: [www.onl]

The 2012 round taught this lesson the hard way. Applicants picked RSPs on price and speed. Years later, some spent more migrating away than the original setup cost. Your RSP is the foundation under the house. Swapping it means lifting everything above it first. ⚠️

Hot take: 80% of 2026 gTLD applicants will pick the wrong RSP. Not because the options are bad. Because they'll treat it like a vendor decision instead of an architecture decision. ICANN just published the evaluated RSP list. The real evaluation hasn't started yet. 🧠

One company earned $1 billion last year by charging rent on .com. A US Senator called it a monopoly. And they just got permission to raise prices again. 📌 Your digital address has a landlord:

NVIDIA built a $130 billion revenue engine. Palantir's software guards entire nations. Ferrari sells $400K cars to waitlists. Online, they wear the same three letters as everyone else: .com

At 32, I realized life is a video game and these are the rules: 1. If you don't choose a main quest, one is chosen for you.

Weeks ago, Starbucks confirmed hackers cloned Partner Central login pages. 889 employee accounts compromised — SSNs and bank details exposed. Partners couldn't tell real from fake. A .starbucks gTLD would make fakes impossible. 🔐

Run your brand through our Comprehensive TLD Calculator — projections, break-even, ROI modeling: www.onl Stop renting. Start owning. #gTLD #DigitalSovereignty #BrandStrategy #ICANN2026

Brands like @salesforce , @Adobe , @Visa , @Mastercard , and @SamsungMobile still pay rent on someone else's namespace. Imagine .salesforce for verified portals. Or .visa for authenticated payment pages. Or .samsung for global product launches.