Brice Chalopet

Smart thoughts on impact of IOS 14 on @Facebook advertising

@zachmstuck @get_screenshot

✨An interesting test that hit well yesterday ✨ Create an ad that covers everything that your PDP does. Ad copy starts with offer, then follows with a long product description. Visual is a large static layflat photo w/ discount overlaid. 🔑 Ad url is a dynamic checkout url.

@ecommerce @get_screenshot

Shopify reported $2.4 billion of sales yesterday across all brands using their ecommerce platform. Headline stats from their team:

Interested in buying a property or living in Spain? Don't miss this webinar. We will talk about all matters involved in the process. Register here: eventbrite.com/e/spanish-prop… @cbva_spain @ChoiceAlliance @GlobalReachG @PSSRemovals

🤝👍 In line with an increased focus on building living-rooms rather than town-squares, @facebook shares case studies of brands having successfully developed communities through groups ow.ly/4vuJ50uHPZU

🧒💻 Case study showing how @learningcode used @facebook 's automation best practices (campaign budget optimization, auto advanced matching and dynamic creative optimization) to increase completed registrations by 44% ow.ly/qUU750uHNxR

🔬📱➜💻 🛒 Advertisers shifting budget from paid search to @facebook display thanks to better tracking and attribution v. relying 100% on Google Analytics and its last click model... Interested to know how? Ping me! ow.ly/Tx5Q50uHMWQ

📈 CPC, CPM and CTR benchmark for major social / display digital advertising platforms based on AdStage reports ow.ly/glRh50uDPbD

👨‍🎨👩‍💻👨‍🎤🤝You can now promote (=increase reach) branded content created in collaboration with a creator / influencer ow.ly/xOmd50uCbCM

🤖📈 @facebook upcoming crypto launch has financial analysts bullish on the FB stock ow.ly/j61G50uHaKE

📷➜📹@facebook is upgrading its Video Creation Kit that helps you turn photos into videos for your ads, mostly using easy-to-use template ow.ly/pYkg50uCbt7

🛋🎯Case study from @madedotcom about how they used @instagram stories to drive sales (+69% ROAS). Most interesting for me is how they used solid colour backgrounds for their videos: nicely attention-grabbing ow.ly/CQbJ50uCbjL

🔬👨🏻‍🔬Interesting test from @AdEspresso about @facebook Interest Targeting Expansion. Failed to prove that this option works but proved that audience size for cold traffic should be around 1M ow.ly/bqoh50uC8Tm

👍🚀 Useful new Advertising Agency Toolkit from @facebook . 103 slides that include key facts / stats and list of tools (cross border insights, creative examples, audience insights, etc.). ow.ly/pjH550ux4BB

✋📱💻🚀Stop what you are doing! Mary Meeker Internet Trends 2019 report just came out! 333 slides full of insights ow.ly/4BlA50uC796

📱🤖 Interesting video examples of how automotive and insurance companies are using @facebook @messenger to generate and qualify leads. Also includes launch of Messenger leads templates & appointment booking ow.ly/pdL350uwbu0

📷📱Video tutorial from @facebook teaching how to create stories ow.ly/xXFc50uw4zh

💡📱📈Creative best practices (focus video) to improve performance from @facebook Creative Team ow.ly/gAs950uw3id

👨‍💻🚮😖 @facebook is a tool that can be used for good or bad and we, the people, are ultimately responsible for what appears on it. An Oxford University study shows that 'junk news' gets shared 4x more than content from reputable news outlets... ow.ly/LcoW50uw14b

📈👍Time spent on @facebook expected to drop by 4mn in the US between 2016 and 2021 while @instagram would gain 7mn in same period = net gain of 3mn for Facebook Inc! ow.ly/OZeI50uw0oD