Brightfield Group

🍄 Coffee, please. But make it functional. Skip the jitters. Keep the coffee. Add the mushrooms. Mushroom coffee is rising: ☕ +42.7% YoY in purchases ⚡ 80% cite “Energy” as the top need 👨 56% of users are men Function > buzz. Follow for more on wellness trends + innovation.

As 2025 comes to a close, we're grateful for the conversations, insights, and support from our community. Thank you for being part of the journey. Here's to a joyful holiday season and a bright start to 2026!

Clean labels are dominating shopper conversations. Shoppers want convenience and clean — not risk. Top growing claims: 🥇 Free from Seed Oils (+800%) 🧴 Microplastics ✅ Clean Label 🚫 Dye-Free See how these trends unfold in real time 👉 hubs.la/Q03YC4Rh0

🥬 Kimchi, the iconic Korean fermented dish, is steadily gaining ground. Less talk, more trial — it's moving from buzz to basket. Creative formats like hot sauce & pancakes are fueling innovation. 👉 Dive deeper: hubs.la/Q03YrQn80

Red or white? It’s not just about taste. It’s about who’s drinking, and why. New data reveals gendered wine preferences, with a generational shift underway. Contact us to explore the next-gen wine consumer: 👉 hubs.la/Q03YhHpf0

You don’t avoid mistakes by ignoring trends. You avoid them by knowing your consumer and acting on data, not noise. At Brightfield, we help brands cut through hype and build with insight and margin in mind. Want to know what your consumer values? Let’s talk

Perimenopause is having a cultural moment and beauty brands can’t miss it. Women 35–55 face hair thinning, skin shifts & more. 📉 44.5% are dissatisfied with current products. 💰 $10B+ opportunity in beauty-from-within. 🔗 What your brand might be missing: hubs.la/Q03XZljm0

Agua Fresca is rising 💧 +9.8% YoY growth 82% buy for “energy” ⚡ Taco Bell launched Refrescas to meet the moment. Klass Time made it easy to mix at home, now in Walmart aisles. Agua Fresca is no longer a niche product — it’s a platform for functional refreshment.

Millennials are chasing both Energy (66.1%) and Relaxation (53.9%). Not a contradiction—a lifestyle signal. They’re overstimulated and burned out. And they expect products that fuel the day and ease the mind. Is your brand ready to deliver both? 🔗 hubs.la/Q03WC8FX0

🚨 Planning for 2026? Still seeing gaps between what people say, search & buy? Brightfield bridges those gaps with AI-layered insights from 100M+ social posts & deep survey data. 👉 Spot trends early 👉 Validate in real time 🔗 Let’s connect: hubs.la/Q03Wdmn60

We’re grateful for the thinkers, makers, and researchers who move the CPG industry forward. Happy Thanksgiving from all of us at Brightfield Group 🧡

High-protein. Low-sugar. Ultra-portable. Meat-based snack bars aren’t just about convenience anymore. Who’s driving the growth? 👨 68% of buyers are men 💪 37.5% are Wellness Seekers 📈 +29% YoY in purchase growth Follow us for more consumer trends and wellness insights.

Hemp-derived THC drinks are gaining traction, but new federal rules could reshape the market by 2026. Our H2 2025 data reveals: 45% replaced alcohol 63% use to relax 69% prefer single-serve cans Curious how this shift affects your brand? Contact us: hubs.la/Q03VwBjl0

Protein cereal is surging 📈 +21.1% YoY purchase growth Compared to a 10.3% drop in regular cereal, it’s clear: consumers want more than tradition — they want function. The shift toward functional + nutritious breakfast is on. Want to know what’s fueling it? Contact us.

Sports drinks ≠ just hydration. Today’s consumers want: ✅ Clean electrolytes ✅ Energy & exercise support ✅ More inclusive formulas 📩 Curious how your brand can tap into these shifts? Contact us for more beverage category insights. hubs.la/Q03TZ8jp0

20% of lifetime bone loss happens during perimenopause and women are acting on it. Conversations about strength, muscle, and support are rising fast. This isn’t about aging. It’s about capability. 📊 Get the full picture: 👉 hubs.la/Q03TKy_t0

Greek Yogurt = strong and steady Plant-Based Yogurt = niche and rising Two high-protein yogurts. Two very different consumers. Which one fits your strategy? Contact us to dig into the full high‑protein trend story 👉 hubs.la/Q03TqHdz0

High-protein consumers are shaking up beverage trends. Matcha and sports drinks are leading the pack, driven by demand for clean energy, hydration, and functional benefits. 👉 Explore the latest insights from Brightfield Group: hubs.la/Q03SZ3HN0

High-protein is growing fast—+40% YoY in convo 📈 But consumers? Still loyal to the classics: 🥜 Peanut Butter (43%) 🍫 Chocolate (36%) 🥣 Protein Bars (35%) Snacks don’t need to be new to win—just protein-smart.

📈 Natto, a centuries-old Japanese superfood, is on the rise: ✔️+24.1% social buzz ✔️+12.7% purchase interest ✔️24.2% of fans = Trendy Enthusiasts It’s not mainstream yet—but it’s on the move. 👉 Follow us for more insights on emerging trends.