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So before I go to bed to dream about ideas I posted this earlier on @KojoForex post asking about business ideas that he can invest in. It kind of got some traction but this is a business that is already on the ground running and doing well. Though, it is not necessary my own business, I run most parts of it.
I have had this other idea of extension that I have been ruminating on but don't have funding to kick start it.
So I am sharing it here so you all can have a look at it and share if it's great or not.
So as we already know we have big companies in Ghana that imports foreign fruits(exotic fruits)
That market is solid and mostly caters to people who can afford bulk and convenience at a higher price and also to market for retail and wholesale.
But what about students? My thoughts.
Students like fruits, some are on a healthy diets that demands fruit consumption, some go to the gym and need to nourish their bodies after, some and most especially the ladies want their skin to glow and look moisturized and fruit does that perfectly.
But realistically:
* They won’t buy in bulk
* They won’t spend much at once
* And convenience matters a lot to them
So the idea is simple:
👉🏾 Buy imported fruits in bulk from existing suppliers
👉🏾 Repackage into small, affordable portions
👉🏾 Brand it for students
👉🏾 Sell on campuses & hostels
Basically the idea is turning something premium into something accessible.
I feel like the demand is already there, just not properly served.
Instead of competing with the big players as our other business already does(to rich people and companies), you’re just targeting a different segment(students)
Questions I have been thinking about are:
* What price point would actually work for students?
* What fruits would move fastest?
We already do apples, tangerine, apple pear, grapes, plum, orange, blueberries, strawberry, etc.
* How do you handle spoilage/wastage?
* Would branding even matter at that level or is it just price + convenience?
Feels simple, but I know execution will be everything.
What am I not seeing? 🤔
Let me get your thoughts.
@KojoForex
Is this something you will want to invest in?
I already have a prototype in @Fruitbrotherz you can have a look at on all social media platforms.
If you see this please retweet for me.
This is just a young gentleman from the Upper East Region of ghana who is on a journey to change his life and others.
We can all be great when we share ideas.
Hoping to wake up to some good news.
Let the universe do the rest 🙏
Asaah Bright Atibire@brite_bless
@KojoForex I buy foreign fruits from a company in boxes and mix them and sell to people who either wants to consume at home or at the office. 10,000gh can help start another or boost this business. Thank you
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