Jay Buck$

Dog is Human are doing 2-3 mil a month & they could be doing more Their ads are great, their landers are also great However they don't even have side cart enabled And on top of that They are still on Shopify payments when they could be building up MRR on private processors. What do I mean? Currently they DON'T own their subscribers (even tho they paid for them) Shopify owns them and with a single shutdown or wrongful termination they are back at ZERO However... If they got setup on a CRM + MIDs they would not only pay similar fees (if not lower) But they would also have a fully customisable backend - 1:1 shopify native checkout (with full customisation) - ability to split a/b test other checkouts - full backend ad tracking (from checkout to the upsell flow) - they could even test different MIDs against each other Which all leads to way higher RPV (revenue per visitor) And the best part... they would no longer be dependant on shopify payments (they themselves own the tokens) If you run subscriptions or even regular purchases there is tremendous amount of benefits to switching If you are serious, send me a DM and I can walk you through how to set this up yourself. - Rudolfs

"Test More Creatives" is bad advice for someone trying to scale their Ecom brand Student A: Testing 50-70 creatives/week, stuck at $300k/month, no winning ad in months Student B: Testing 5-10 concepts/week, doing $100k days The difference? Hit rate. 100 creatives at 1% hit rate = 1 winner 20 creatives at 20% hit rate = 4 winners Most of you are Student A - spraying and praying. What you need is not more creatives but better creatives. Optimise for # of winning ads The formula: Volume × Hit Rate = # of Winning Ads People always ask how many ads to test at X revenue Answer: As many HIGH INTENT ads as possible Low hit rate? Focus on intent over volume High hit rate? Push more volume Adjust based on # of winning ads you get The more volume you push → less time spent per concept → lower hit rate And the only way to scale both Volume x Intent is through teams. Huge 9-figure brands like Ridge, Grüns, AG1 test thousands of creatives because they have massive creative teams that hit KPI Your single creative strategist can't match that output And if you can't make winners yourself, expanding the team won't save you - it'll only amplify your failures So get in the trenches of creative strategy and fix your hit rate first, then scale the team after Some people also track the % spent on a creative as a metric We don't, as our definition of a "winner" always stays the same: Gets 30-40%+ of account spend at target KPIs Definitions vary but if an ad gets that much spend at KPI, the account will scale Stop optimizing for creative count Start optimizing for winner count Tis the way of the chad scaler