Buro 24/7 MiddleEast

The #AppleEvent is about to start. Stay tuned for @Apple's latest launches!

”There’s been a shift towards psychologists and neuroscientists becoming involved in marketing decisions to help people understand how to address company's decisions” Prof. Moran Cerf, Professor of Neuroscience and Business, Kellogg School of Management #ArabLuxuryWorld19

“Not all women in the Middle East are like Princess Jasmine from Aladdin. We’re all different and brands need to stop making stereotypes” - Noha Nabil at #ArabLuxuryWorld19

Overall, a high percentage of a luxury brand’s communications should be localised to the market it is targeting. #ArabLuxuryWorld19

“The four phases of a consumer's path to purchase are: The need and research, the shortlist, the reassurance and the moment of truth” - Mathieu Yarak, Choueiri Group #ArabLuxuryWorld19

“81% of millennials expect brands they buy into to be transparent in their marketing and talk about sustainability impact” - Tatiana Dupond, Head of Luxury at LinkedIn #ArabLuxuryWorld19

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