yurii | quacks.app@kyparus
> globally, distribution is increasingly decentralized
ironic that web2 distribution is actually more decentralized than web3. in web2, you can tap into many markets and platforms to reach $100M in annual revenue. in web3, distribution is largely concentrated on X, controlled by perhaps ~50 major personalities who command most of the attention. to reach meaningful traction, you need to partner with several of them.
> pure web2 US UGC platforms power billion dollar+ volumes
this is where crypto-native UGC platforms gain a real advantage:
1. payments.
compare the cost, compliance burden, and fees required to pay 1m creators across 150 countries every week in web2. in crypto, it’s as simple, fast, and cheap as an airdrop claim.
2. stronger incentives and larger upside for creators.
incentivization, gamification, and tokenization align everyone around a shared goal. imagine trying to motivate Web2 creators with small portions of liquid company stock - nearly impossible. in web3, this is already happening
3. greater trust and authenticity through provenance and verification.
e.g. seeing a creator vouch for a product feels very different when you can verify they actually use it and generate meaningful volume onchain.
> the rise of AI has reduced the marginal cost of content to basically 0
already accelerating the global creator base. the barrier to becoming a creator is essentially zero - creativity is now the only real constraint
once AI tools get even slightly closer to professional production quality, the creator market is going to explode beyond our expectations
