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Sandy Lin
514 posts
Sandy Lin
@bysandylin
Building @hellocreobase 🚀 | 750K+ on Social | @Tedx Speaker | @northeastern alum
Boston, MA Katılım Kasım 2020
750 Takip Edilen2K Takipçiler
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Perception:
The creator economy is dying.
Reality:
The (true) creator economy — the number of creators on the Internet multiplied by the money they're making every month — is crushing it.
At Circle, our ARR is up 2x y/y and monthly GMV is up 4x y/y.
I bet if you added up the GMV across all the creator platforms + ad payouts from YouTube/TikTok/Twitch + revenue from sponsor deals, you'd see growth rates similar to what we're seeing.
So, what exactly is dying?
Here's what:
A batch of hype-chasing "creator economy" startups which raised big rounds in a 2020/21 environment when they barely had working products, let alone P/MF and revenue.
Despite their dire fundamentals, these teams blew their venture dollars on expensive parties, PR "collabs", pool houses, and side projects instead of using it to build a real business.
The zero-rate environment let them get away with it, but reality set when the world changed and they couldn't raise more capital to fund their excess.
These handful of startups are giving 10m+ thriving creators a bad name, and even worse: they're blaming their own failures on the creator economy at large instead of being introspective.
If it isn't obvious, it's never been a better time to be a creator, or to build (legit) businesses serving them.
Paddy Galloway@PaddyG96
I was talking to a VC investor a little while ago. He said… “how’s your business faring now the whole creator economy hype has died down?” I was a little surprised… Hype? Died down? I told him my business had basically doubled in revenue every year since 2019. I also said: As far as I’m concerned creators (mainly YouTubers) are doing better than ever. Every week I see a new YouTuber-founded business popping up. YouTube ad rates have been great this year (for most niches). In fact some of my clients have had 10-20% increases vs previous highs. Brand deals are pouring back in after a slow start to the year. It was at this moment I realised that what the investor market sees as the creator economy… and what the creator economy actually is… are often very different! Ignore the hype, keep building. Creator businesses are taking over.
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created a slack community for marketers + founders, to discuss marketing strategy, how to get better at content and marketing, social media trends, and more
comment below if you'd like to join!
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I was a long-time Verstappen fan, but last weekend was the last straw: this dude is truly an asshole.
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📣 All entrepreneurs should focus on building a loyal community around their product or service.
This is ESPECIALLY true for YouTube creators who rely on their audience for growth and success on the platform.
Allow me to rant... 📜
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One of our users organically made a TikTok about Creobase. The video hits 10K~ (not crazy number but her audiences is exactly our target audiences), and that video drove 200+ signups.
I guess if you just had down & build great product that users love the rest will come
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RIP @LumanuApp, I already know that most of my clients aren’t a part of the Lumanu Network, and I will no longer be able to continue using Lumanu for majority of my clients.
If anyone has recommendations for other invoicing apps that are just as simple to use, let me know. 💔
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@bysandylin This is fantastic story telling and a great video Sandy!
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@emilyherrera Andrea Mora and @jtbarnett, also happy to help as well
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Who's really good at creator-oriented go-to-market (content, community, creator-relations, etc.)?
I have something wild...
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Which city has the worst traffic? Pretty certain that it’s Miami
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