Marty Cagan

To however many of my Twitter followers are still here: just wanted to let everyone know that I will no longer be posting or engaging on this platform. You can find me on LinkedIn.

@builditshipit svpg.com/transformed/

@cagan I think you said it in Inspired, but I bet most enterprise B2B companies aren't doing this. Not even close. I think the third book of your trilogy should be called "Transformed". You could lay out the steps a company can take to move in this direction?

I finally read "Inspired" by @cagan. It was really good, as advertised. I agree with a lot of his ideas. But, for enterprise B2B Product, can we really afford to have the vast majority of ideas fail?

Product people in the UK: the Kindle version of INSPIRED is an Amazon Daily Deal selling for £3.29, today (Friday) only: amazon.co.uk/dp/B077NRB36N

I just posted an article addressing a question about the various product risk taxonomies that are out there and the pros and cons of each: svpg.com/product-risk-t…

To our friends in LATAM: we just announced our final TRANSFORMED session for 2023, which will be held in Rio de Janeiro, Brasil, October 24-26. You can learn more at: svpg-transformed-rio.eventbrite.com

@dinizz close enough, but the actual quote is: "when you're promoted to manager, your product is no longer your product, your product is your people."

"People are promoted to manager for doing a great job, once they are promoted doing the job is not your job anymore, but empower to others do a great job" did I get that right @cagan?

I just posted the third in the series of three pledges (to customers, to stakeholders, and now to executives) that we encourage when we assist with a transformation to the product model: svpg.com/pledge-to-exec…

when moving from stakeholder-driven feature teams to empowered product teams, there are some significant changes in how product teams need to engage with stakeholders. This new article tries to explain what the changes are and why: svpg.com/pledge-to-stak…

If you have not yet snagged a copy of INSPIRED, but you've been wanting to, Amazon is running a promotion in North America (US and Canada) today (Sunday, June 11) selling the Kindle version for $3.99: amazon.com/INSPIRED-Creat…

@shreyas This.

When you’ve built the wrong product that solves an unimportant problem or you’ve chosen to build the wrong features or you’ve chosen the wrong customer segments, no amount of sorcery on “go-to-market” is going to fix your woes. But that doesn’t stop some product leaders (under whose leadership said product was built) from managing optics impeccably and (intentionally or unintentionally) complicating things to point at: a) GTM alignment b) adoption incentives & growth tactics c) more deployment resources d) infra / cross-team dependencies e) or, the next big feature as the silver bullet that will unlock amazing growth next quarter / next half / next year. These product leaders appear at QBR after QBR with superb slides / docs, which are customized perfectly to appeal to the biases of the company’s senior executives and / or the company’s stated operating values. Some executives, especially those who don’t have extremely high Product Sense, get manipulated by this show (and it is a show). The other execs (including the profoundly gifted founder or product-focused CEO) often satisfice, thinking that “the team is doing everything it can”, “we’ve invested too much to give up now”, and “the alternative of firing the product leader feels worse”. And so this show goes on for quarters and quarters & years and years. The emperor has no clothes but sadly the spectators can’t see, speak, nor kill the show.

@scpassos It was a live, in-person conference. I don't think they recorded it. But there is more detail and nuance in the article anyway.

@cagan Great article, Marty. Was the session recorded? Can you share it?

I just posted the written narrative I created in preparation for a keynote talk I was invited to give on how product teams can prepare for an AI-powered future. It's much more speculative than my normal writing, but I hope you find it helpful: svpg.com/preparing-for-…

I just posted an article that was written by my SVPG Partner @CIdiodi which is both an important transformation topic, and also a tribute to one of the best VP Engineering people either of us have ever known: svpg.com/breaking-down-…

The London TRANSFORMED workshop filled up in less than 2 weeks, so I wanted to try to find one other opportunity in 2023 to do this in-person session with European companies. I now have a session in Stockholm on Sept 4. You can learn more here: …-transformed-stockholm.eventbrite.com

Happy #WorldProductDay everyone. This announcement has been in the works for more than two years, and I am beyond excited to finally share it with you. I hope you can help us get the word out: svpg.com/inspire-africa…

another milestone in the work on TRANSFORMED, you can now sign up for one of the initial public workshops in London or NYC. If you are the person at your company trying to nudge/drag your company towards the product model, I hope you'll check it out: svpg.com/transformed-wo…

@jeffrsmall svpg.com/product-leader…

@ch_in_rva svpg.com/videos/

@cagan : outside of your books, what resources would you recommend to a curious CEO that wants to learn more about Product management?

just posted an article on another of the common transformation anti-patterns, this one talking about the problem of management consultancies and IT outsourcing firms: svpg.com/management-con…