Cake Ventures

Did you know nurses and retail workers stand for 8 to 16 hours in a single shift? When I was at Nike, we dug into the opportunity to better serve people who stand for a living—those who spend hours upon hours on their feet to serve us in healthcare, food and beverage, retail, education, security, and more. Proper footwear to disperse and return energy to their feet is critical to short—and long-term health and safety. Solutions for these workers are important and underserved. We are so excited to share the news about @cakeventures portfolio company STAND+. Congrats to @RobGreggNYC on this launch! If you know someone who stands for a living, we highly recommend these as they are effective for health and safety and also look fly!

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I'm excited to announce that I am teaming up with long-time friend and collaborator @MoniqueWoodard as a Venture Partner @cakeventures to invest in this next generation of visionary founders and disruptive companies that are building a future I want to live in.

Excited to support Eli Health on their path to improving access to hormonal health data

.@data_marina / @elidothealth Melissa Danielsen & Melanie Fountaine @joshincare Sherri McMullen / Shop McMullen #IWD2023

We celebrate our female founders every day, but on #InternationalWomensDay, we give a special shout-out to the female founders & CEOs in our @cakeventures portfolio - @Kimberly_Kap / @getsnackapp @vmrissetto / @CulinaHealth Vivian Xue Rahey / Pamper @emceeglory / @onguaranteed

Today, we're excited to officially launch Cake Ventures, a $17M fund dedicated to investing in companies that touch areas of demographic change. Raising a debut fund is never easy, but first funds are like classic hip-hop albums -- they outperform. @cakeventures/introducing-cake-ventures-fund-i-aka-reasonable-doubt-67bb8ab37b36" target="_blank" rel="nofollow noopener">medium.com/@cakeventures/…