CaliberMind

Download Marketing Means Business: Marketing’s Relationship with Data to build a data and tech stack universe that works for you, not against you in 2026. 💪 𝐆𝐞𝐭 𝐭𝐡𝐞 𝐆𝐮𝐢𝐝𝐞: hubs.ly/Q03ZDlH70

New Year, New Me...aningful thought leadership on Hitchhiker's' Guide to Marketing Analytics! If building a thought leadership program is one of your resolutions, this one's for you. Register to attend 1/14 at 1 PM ET ➡️ hubs.ly/Q03ZxMbc0

It's 2026... Let's stop pulling marketing and sales goals from thin air. 🎩🐇 If you want to set realisitc goals that give every member of your team a meaningful north star, check out the 2026 Marketing Budget Playbook by Nadia Davis. In it you'll learn how to build a plan with: ↳ 3 Pillars: Brand, Demand Gen, Expansion ↳ Funnel Math: Start from revenue, back into opps, MQLs, MQAs ↳ KPI Waterfall: Strategic → Operational → Tactical ↳ Cost Modeling: Justify every program by conversion + ROI ↳ Data Discipline: Don’t promise metrics your systems can’t track Get the full ungated guide + walkthrough here: ➡️ hubs.ly/Q03Z92ty0

ICYMI: Scott Brinker shared what he sees in store for martech in 2026 on Hitchhiker's Guide to Marketing Analytics The good news: he predicts a Marketing Ops golden age✨ The bad news: in a growing AI-driven martech ecosystem, governed data is becoming more important than ever. Check out the full ungated webinar on demand ➡️ hubs.ly/Q03Z7MBn0

"Do your homework first or else you'll end up asking your software vendor if the software is doing everything you need it to. That's like asking your drug dealer if drugs are good for you..." Great insights from Frans Riemersma on Hitchhiker's Guide: hubs.ly/Q03Z3SL00

Wishing all our friends and colleagues a joyful holiday, a new year full of measurable wins, and plenty of R&R! Cheers, The CaliberMind Crew 💚

You can do 2026 planning the easy way or the hard way... To do it the easy way, make a plan your leadership will *want* to say yes to. Check out a comprehensive walkthrough & writeup of 2026 planning here ➡️ hubs.ly/Q03YTPZz0

is attribution pointless? No. Is attribution *the* be-all end-all? Also no? Eric MacColl, shares his take on attribution on a recent episode of Hitchhiker's Guide to Marketing Analytics. Catch the full session + valuable free resources on demand ➡️ hubs.ly/Q03YT6Cn0

Since we just wrapped 2025's last Hitchhiker's Gide to Marketing Analytics yesterday, we thought it fitting we cap off the year with a Hitchhiker's Guide Wrapped 😊🌌 Check out the on demand sessions here: hubs.ly/Q03YJNRP0

Great insights from Frans Riemersma on Tuesday's episode of Hitchhiker's Guide to Marketing Analytics. Check out his full session, "The 2026 Marketer’s’ Guide to Buying Software like Your Job Depends on It" on demand: hubs.ly/Q03YDZyh0

Marketing leaders are feeling the pressure to deliver more impact, faster—and to speak the language of the C-suite while doing it. TOMORROW: In the season 2 finale Hitchhiker’s Guide to Marketing Analytics, Amanda Landsaw (EndeavorB2B) shares how to bridge the gap between marketing execution and executive expectations. Join live to learn how to: Translate marketing metrics into boardroom outcomes 📈 Build credibility through data, not dashboards 🔢 Set expectations that earn trust (and budget) 🤝 If you’ve ever been caught between campaign chaos and leadership’s KPIs, this is your survival guide. Register to join live Thursday at 1 PM ET ➝ hubs.ly/Q03YsC-00

TODAY: Join us live on Hitchhiker's Guide as Frans Riemersma teaches marketers how to evaluate software in 2026. You should be buying software like your job depends on it... because it just might. 😅 Register here to watch live at 1 PM ET or on demand whenever: ➝ hubs.ly/Q03X_f490

Demand gen campaigns get a bad rap—How are you supposed to justify budget when direct conversions are the exception and not the rule? 😬 Enter: CaliberMind. Thanks for the review, David! 💚

Join live Tuesday at 1 PM ET to learn how to evaluate #martech and avoid getting ripped off. 💸 Register ➡️ hubs.ly/Q03X-Rkn0

Does sales care about how many people were "reached" or had "downloads"? No. They don't. Thanks David for validating what Nadia had a sneaking suspicion of 😂 Check out the full session on demand: hubs.ly/Q03XVN-60

Great insights today from Eric MacColl on Hitchhiker's Guide to Marketing Analytics from good reminders like the quote shown to actionable frameworks. Catch the full session + valuable free resources on demand ➡️ hubs.ly/Q03XLd9w0

Don't you want to have better board meetings in 2026? (Who doesn't?) 💬 Join Hitchhiker's Guide to Marketing Analytics tomorrow at 1 PM ET Register here 👉: hubs.ly/Q03Xx8v80

“𝐍𝐨 𝐦𝐚𝐧 𝐢𝐬 𝐚𝐧 𝐢𝐬𝐥𝐚𝐧𝐝.” No buyer is either. In B2B, decisions are made by groups - the messy, cross-functional, ever-changing decision maker committees. So why do so many tools leave teams stuck reporting on individual leads or static account snapshots? Whitney Rosa, Director of Marketing Operations with Brightly Software (a Siemens company), needed better. Her team was drowning in fragmented engagement data and couldn’t see the full buying journey, let alone connect it to revenue. “You need person-level views for nurture and engagement, but you also need to see the bigger account picture,” she says. “CaliberMind lets us pivot between both. We can track individual behaviors and then zoom out to see how an entire buying team is moving through the funnel. That dual view is critical.” With CaliberMind's flexible data modeling and buyer-journey-first reporting, Whitney’s team finally got a clear view of what was working—and what wasn’t. Check out Whitney and Brightly’s full story of gaining clarity amid complex data ➝ hubs.ly/Q03XkFKx0

The CaliberMind crew serving up holiday cheer in (finally) snowy CO. ☃️ We ho-ho-hope your holidays are filled with merry and bright marketing data. Here's to better social media marketing puns in the new year ahead🥂

Forward-thinking marketing ops pros and analysts are evolving. They're leveraging not just AI but agentic AI to handle the requests that used to keep them bogged down in tickets, so that they can act as strategic advisors. Watch on demand: hubs.ly/Q03Wtm6R0