

Kevin Dahlstrom
35.4K posts

@Camp4
Founder, ⚡️ https://t.co/FNe8v1zP3I, 4X CMO, 3X founder. Also climb rocks and raise girls. Join my free email list at https://t.co/PmsiQhN25w







"A large touchscreen doesn't work in a car": Sir Jony Ive on designing the Ferrari Luce's interior ➡️ top-gear.visitlink.me/yTpZer



Lose all this to rescue 1 pilot and call it your greatest military success of all time.

Jony Ive’s firm designed the dash for Ferrari’s new electric car and it’s getting a lot of criticism. As a CMO and brand geek, I can tell you why: It’s good design… but for the wrong brand. 🏎️ When I drive a Ferrari, I want to feel like Lewis Hamilton, not a soccer mom. Ferrari is unapologetically sexy and exclusive. It’s not an Apple Watch, it’s Richard Mille. Here’s what I’d have done: 1) Modernize vintage analog gauges and tactile switches. 2) For the screen, borrow heavily from F1, with a simple UI that puts real-time data—not design—at the forefront. That would be unique and a nice nod to Ferrari’s racing heritage. 3) Be over-the-top bold with color exaggerate the geometry. What a huge missed opportunity!


Last night at dinner we played a game: 👉(feel free to steal this) Name your favorite new person that you have met in the last twelve months, and what you love about them. The game serves two purposes at the same time. 1.) Great people know great people and it gave everyone a chance to put new people on everyone’s radar. 2.) It allowed all of us to have gratitude for the amazing people in our life and how they’ve impacted us. It was a beautiful way to spend an evening. We rolled with laughter and shed a few tears. Then at the end, there was a twist. You had to pull out your phone and send the person a message telling them how you felt about them. I have a rule: Never speak well of friends behind their back. Think about how good it would feel to get a text saying that a table of eight people were at dinner singing your praises. We got the opportunity to express gratitude to the people who have impacted us, and in turn make their night. Shoutout to my nominee, @Camp4. Kevin has impacted my life deeply over the past year - and we’re just getting warmed up. The quality of your life is determined by the quality of your relationships. And the quality of your relationships is determined by being intentional with how you invest in them.










"Climbing does not mean just competition and performance. It has other qualities that are important: going on trips, meeting people, seeing other cultures." - Wolfgang Gullich




