Campaign Middle East

Are you a radio station network, podcast platform or sonic branding agency? Do you want to be a part of the handbook for marketers, agencies and media looking at setting their audio/ radio strategy? Send your listings: campaignme.com/call-for-listi… #listings #audio #radio #middleeast

Udora’s transition from Flowwow highlights how rebranding goes beyond visual identity to include strategy, localisation and customer experience. #work campaignme.com/how-a-gifting-…

As a luxury watchmaking collaboration dominated conversations across the region, @durex tapped into the hype with a culturally timed execution that quickly became the talk of social media. campaignme.com/how-durex-tapp….

The Omnicom Media - Tapper partnership has delivered great results for Al-Futtaim Electric Mobility/BYD with a 25.4 per cent increase in conversion rate and an 11.1 per cent reduction in cost per lead in two weeks. #news campaignme.com/omnicom-media-…

Berrada will lead the next phase of Adcities' expansion. The company, headquartered in Florida with operations launched in Spain, has already extended its footprint to France, MENA, and Mexico, with Brazil on the horizon. #appointments campaignme.com/adcities-appoi…

.@adidas has brought its viral Backyard Legends campaign to Saudi Arabia ahead of the FIFA World Cup 2026™, celebrating the neighbourhood pitches, football icons and communities inspiring the next generation of the game across the Kingdom. campaignme.com/adidas-unveils…

Community Jameel Saudi in collaboration with Jameel Motorsport turn a global football ritual into a powerful platform for purpose. #marketing campaignme.com/saudi-campaign…

Growth Ensemble operates across four pillars: AI-enabled marketing, fractional CMO and CGO leadership, market entry, and fundraising and investor relations. #news campaignme.com/singapores-gro…

Equiti Group Limited (Jordan), a JSC-regulated broker and part of Equiti Group, has signed a new three-year agreement with Jordan Tennis Federation, becoming the official partner of the Federation from May 2026 through April 2029. #marketing campaignme.com/equiti-jordan-…

WATCH IT, a leading Arabic streaming platform for Egyptian and regional content, has revealed the expansion of its strategic partnership with LG Electronics. #news campaignme.com/watch-it-to-la…

dentsu has launched its latest Consumer Vision report, Mothers of Reinvention, a new global thought leadership study exploring the shifts set to reshape technology, culture, consumers and brands over the next five to ten years. #insights campaignme.com/dentsu-launche…

The new categories include Business Development Professional of the Year, Marketing Procurement Team of the Year, Best Creative Idea Campaign, Best Brand Experience Campaign and Best Sports Campaign. #marketing campaignme.com/prca-mena-decl…

The partnership achieved a significant reduction in media block rates, enhanced viewability and maintained exceptionally high brand suitability across 1.6 billion impressions in 2025. #news #insights campaignme.com/du-and-wpp-med…

.@JustlifeUAE, a leading at-home services super-app in the Middle East, has appointed Ruder Finn @Atteline to lead its corporate communications mandate across the UAE, as the platform continues to scale its integrated home and healthcare offering. campaignme.com/justlife-expan…

The Saints Pères campaign was developed as a minimalist narrative piece where the shopping bag itself becomes the protagonist, carrying the identity and spirit of the Maison across borders. #marketing campaignme.com/saints-peres-m…

Deloitte Middle East's Yasmin Kayali explains why marketers need to be specific, not broad; build dialogue, not broadcast; and play the long game to build trust and remain resilient. #insights campaignme.com/trust-within-m…

Sofiane Haddadi takes on the role as @ADNOCdist accelerates its retail transformation and continues to evolve its customer experience across markets. #opinion campaignme.com/adnoc-distribu…

The round table discussion focused on identifying common pressures and exploring practical ways to build a more connected, resilient industry. #marketing campaignme.com/how-are-the-me…

Platinumlist CEO Cosmin Ivan explores how traditional sports and esports are reshaping audience engagement in the experience economy. #opinion campaignme.com/what-sports-an…

OUI Agency’s Remy Abouchakra explores why luxury advertising in Dubai is losing originality in favour of safe, polished creative. #opinion campaignme.com/the-sameness-p…

In a celebration of unity, resilience and national pride, Lamborghini Abu Dhabi and Dubai, the brand’s authorised dealerships in the UAE, bringing together a select group of owners under the banner #ProudOfUAE. #work campaignme.com/lamborghini-ab…