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@captainbla_k

Ex-CMO | web3/crypto | Writer & Growth/Product/Performance Marketer | Analytics | I advise founders and help marketers understand marketing beyond the surface

Lagos, Nigeria Katılım Temmuz 2019
448 Takip Edilen970 Takipçiler
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ugo-sama
ugo-sama@captainbla_k·
Fast, secure, consumer and peer-to-peer payments with stablecoins, is unarguably the best use case for web3 adoption in developing countries like Nigeria. It’s only a matter of time but, I will be there.
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ugo-sama@captainbla_k·
I’ll keep saying it till I sound like a broken record You’ll be surprised how many early stage founders with shaky PMF are obsessed over virality and user acquisition while absolutely neglecting continuous product optimization and retention.
David Senra@davidsenra

When @DoorDash had no money, no marketing budget, and their competitors were spending millions, @t_xu only had one way out: "If a company has no ability to compete with budget and other companies are out spending them with marketing dollars, you only have one way to compete. You have to build a product that has better retention, better engagement. You have to. There's no other way."

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ugo-sama@captainbla_k·
Has anyone found that greedy shark that wanted interest and equity on a measly N5million carrot at the end of a stick he was offering that business woman yet? That clip needs to be brought back.
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Martin Tobias (Pre-Seed VC)
Martin Tobias (Pre-Seed VC)@MartinGTobias·
This is fire GTM. Do it
James Shields@scaling_shields

met a guy last week making $43,000/month sending cold emails to people who left 1-star reviews for his competitors not joking he scrapes trustpilot and g2 for every 1-star review in his niche finds the persons linkedin pulls their email sends them one message: "saw your review of [competitor]. we built [product] specifically because of complaints like yours. want to see it?" reply rate: 11.4% for context the average cold email reply rate is 0.3% his is 38x higher because rather than just emailing strangers, hes emailing people who are already pissed off and actively looking for an alternative they JUST took time out of their day to write a paragraph about how much they hate the thing you replace theyre literally the hottest lead on planet earth and theyre free public information sitting on review sites he showed me his process: step 1: filter trustpilot for 1-star and 2-star reviews of top 3 competitors posted in last 90 days step 2: copy the reviewers name into linkedin sales nav step 3: pull email with apollo or instantly step 4: send the email within 72 hours of them posting the review while theyre still mad step 5: appointment setter calls every positive reply within 5 minutes close rate on these calls: 41% because the entire sales conversation is "what did they fuck up" and "heres how we do it differently" literally no convincing or educating needed no overcoming objections about whether they need the category they already bought it once they already know they need it they just need it from someone who doesnt suck last month he scraped 290 negative reviews found emails for 203 of them got 23 positive replies booked 19 calls closed 8 deals at $4,200 average contract value $33,600 in revenue from reading complaints the craziest part three of his customers told him they were ABOUT to switch to a different competitor before he reached out he intercepted them mid-churn one guy said "i literally had the contract open in another tab when your email came in" timing is everything most people are cold emailing prospects who dont even know they have a problem yet this guy is emailing people who just spent 20 minutes writing a essay about their problem on the internet every 1-star review is someone announcing "i have budget, i have pain, and im shopping right now" your competitors are generating your lead list for you theyre spending $50K on ads to acquire a customer that customer hates them writes a review and you email them for free and close them in one call right now theres probably 200 people who reviewed your competitor in the last 60 days theyre all reachable theyre all in market and theyre all ignored because everyone thinks cold email means emailing cold people these people are on fire go put it out p.s. if you want us to setup a cold email system that books you 10-30 calls per month - DM me "COLD" (you ONLY pay for qualified calls actually booked onto your calendar)

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Mads
Mads@madsf88·
a woman recommending something to her friend group has a higher conversion rate than your entire paid ads budget
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ugo-sama@captainbla_k·
This is a real concern and the answer/solution like in many similar cases, is actually very very simple and playing mind games and assumptions is the worst decision. When an obvious “senior man” holds all the cards and often has absolutely nothing to lose, you show them your cards and let them pick for you. Just tell them exactly how you feel and tell them the options you have considered so they can advise. Case settled.
Duru Bond@Bond_not_james

If a senior man comes down to relate to you like you're on his level, do you still engage him like a senior man or as your guy? This man is older, rich and influential but calls me his oga or bro and I still address him with sir. I'm confused if I should start relating with him as my "guy" or keep it formal. A part of me feels if I keep things formal, he might no longer feel free with me. But at the same time I don't want to abuse privilege.

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ugo-sama@captainbla_k·
this is often a major dilemma for founders and growth operators like myself on the one hand, competing on price is a solid strategy because “everyone responds to incentives” provided the product is price elastic on the other hand, that only works till someone else finds a way to offer same solution at a better price to the consumer this of course assumes the competing products have very decent/satisfactory UX
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OG Waheedi.
OG Waheedi.@gboukzi·
Eversend dey give me better rates to East Africa than Pesa so I don port go there for now. When I find another app giving me better rates than Eversend, I port too.
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Esther Umoh
Esther Umoh@EstherUmoh10·
Peter Obi is doing the things he has to do,which is meeting and consulting people across tribal, party and religious lines. Taking out his hard earned money to move around to ensure his becomes the president that Nigeria needs. The real question is, what are we doing? Have you registered as a card carrying member of the ADC? Have you gotten your PVC? Have you helped others get theirs as well? What sensitization programs are we carrying out around us? For Nigeria to get better, we must work in unity and wrestle our country from the hands of the people that have impoverished us. Peter Obi alone can’t do the work!
'Denike Danjuma@DeNiike_

What's Peter Obi doing abeg. What's the next step.

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ugo-sama@captainbla_k·
The incentive is very tempting and I considered this option when I lost all my morale, and was actually waiting it out till I get asked to resign. But unfortunately for people like me, and in my position, it is very detrimental to me for it to be on record that I was “fired”. I eventually just resigned and left of my own accord because I have to practice what I preach—which is that as long as you choose to stay at the job, you also have to do the job. I was no longer interested in doing the job so I left the job, thereby forgoing the severance benefits I initially wanted to wait for.
LaBraford Smith@Jdotosmith

If I get this job offer tomorrow, I’m not even putting my 2 weeks in at my current company. Just going to log in and not do any work until they notice 😂

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Sharran Srivatsaa
Sharran Srivatsaa@sharran·
C-players need instructions. B-players need approval. A-players need problems worth solving.
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Ronit Pereira
Ronit Pereira@Ronitper·
“Avoid people who are full of self-pity, and people who feel like victims. Avoid them like the plague.” “Avoid the crooks, crazies, egomaniacs, people full of resentment.” - Charlie Munger
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ugo-sama@captainbla_k·
Actually sounds promising. You can assume one party is getting the better deal. The artiste or the VC.
Zac Stern@sternzac

I’m excited to announce that I’m invested in @MeekMill Series A for $67M alongside @jackkuveke of @jabronicap We can’t talk specifics about the project yet, as it’s just recently coming out of stealth, but the idea is an AI-driven B2B SaaS solution to streamline royalty analysis. When you look at the market, there’s a huge opportunity in music tech optimization that actively supports creators. Mr. Mills exclusive industry knowledge alone will revolutionize the current tech landscape. Not naming names, but one of the largest VC/incubators is going in on it. Glad we were able to close this lightning hot round quickly. I can’t wait for you all to learn about what we’re building.

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ugo-sama@captainbla_k·
Buson HR is doubling down on that defamation lawsuit even after recent revelations have shown he has no case.
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ugo-sama
ugo-sama@captainbla_k·
wait, you cannot save as draft in Substack?
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