Carlos Escalera Alonso

Conversions in Google Analytics 4 are now key events in the report and explore workspace. Learn how you can get consistency in your conversion measurement across Google Ads and Analytics! → goo.gle/3viRncH

To help understand better the difference between key events and conversions, we’ve launched a detailed resource to answer all the questions you might have. Check it out! → goo.gle/4a6mcjQ

Reminder – Google is turning off all Universal Analytics services and APIs via @nicola_agius searchengineland.com/reminder-googl…

Google Analytics real-time reporting bug confirmed searchengineland.com/google-analyti…

New GA4 Quick Tip: Common Misconceptions - the UI is TOO SIMPLE. Spoiler alert... it's actually not! There is so much you can do in GA4, you just need to know where to look! Check out this Quick Tip video to learn. youtu.be/NocNPUM4lG4

How to Avoid (other) in Your GA4 Reports (Cardinality) #ga4 #measure buff.ly/3GgGslQ

You can now use regex with the modify/create events feature in GA4. This will make it easier to set up conversions!

Misunderstood Metrics: Google Analytics 4 has them too! help.analyticsedge.com/article/misund…

@fedorovicius @googleanalytics Great! We got Product and User data, but Geo and a few other data set types are still missing. Hopefully, they are added soon. Thanks for the heads up.

Probably this has been available for some time but I just noticed that Data Import is now available in @googleanalytics 4 (although looking at various screenshots online this looks like a quite recent update)

Got it! Excited to be there again even if it's virtual @MeasureCampLDN #measurecamp

Looks like a small but sensible UI change to #GoogleTagManager Preview. - Built-in Triggers have their own icon to separate them from custom events and messages. - The “Page View” Built-in Trigger is renamed to “Container Loaded”.

@iproposethis @googleanalytics It is down, not only GA but also GTM and Data Studio 😕

@googleanalytics Hi are you down or what is happening right now?

@astroneergame No true flat :( #stillwaiting

New Creative Mode features: - Eyedropper mode 💧 - Paint mode 🖌️ - Color picker 🎨 - Size, speed, & range sliders 🎚️ Less than 24 hours left!

@jhpacker Thanks Jason. Yes, spam hits are pretty much controlled in GA, there are some waves every now and then, but they are shut off rather quickly. Now I'm focusing more on data consolidation and bot traffic (good and bad), there is quite a lot of those around.

The new dark mode in #devtools for @googlechrome 77 looks amazing. The search highlight is much more clear now! #chrome77 #darkmode

@MeasureCampLDN @MeasureCamp By the way @danaditomaso, don't know if you got to the resources part of the presentation, but your MOZ post about calculated fields is there. I totally agree marketers should be less afraid of REGEX, they are not as hard as they seem and are an extremely helpful resource.

Dealing with messy data in GA? Here is the updated deck of my session at @MeasureCampLDN "How to fix chaotic historical data in #GoogleAnalytics with #DataStudio" I added the examples we did on the session and a couple more :) #measurecampldn #mc14deck bit.ly/2n7So3H

@Helpfullee @MeasureCampLDN @MeasureCamp Coming from an expert in the field, that means a lot. Thanks Lee!

@carlosesal @MeasureCampLDN @MeasureCamp Very nice consolidation and explanation of the calculated metrics needed to clean up GA data. Well done!

@MeasureCampLDN Here it is :) #m14deck twitter.com/carlosesal/sta…

Please do comment on this thread and hashtag #mc14deck Also helpful, session title. We will try and collate all the decks and get them on the site. #measurecampldn tag people who you know wish to share their decks. Hopefully then we can get this done quickly for those interested

@dh_analytics Here it is :) I added the examples we did on the session and a couple more for the wait :) twitter.com/carlosesal/sta…

@carlosesal @carlosesal if you could share slidedeck that would be great.

Last talk of the day by @carlosesal was my 💡 (and there was some great talks today) #measurecampldn