carma levene

@VLWphotography @pudgypenguins @LilPudgys Thanks 💕

@pudgypenguins @LilPudgys Hey @carmalevene you and Clay might like to see this - they’ve successfully bridged the gap from Web3 PFP > mainstream retail worldwide. 🙌

Nice to see these in store at BigW in Perth, Western Australia. Well done @LucaNetz & the @pudgypenguins crew!

@claysmithsocial @Mike_Stelzner Very good

@Mike_Stelzner @carmalevene

When is a trend REALLY a trend? How do you know when it's time to go all-in on something new? These are important questions that marketers and entrepreneurs struggle to answer. Let's explore the dangerous side of moving too quickly and the upside of moving very fast. Here's an important consideration when analyzing a trend: Who is telling you something is an important trend? There's no shortage of influential people who will tell you, "Come this way, follow me to the promised land of opportunity..." For example, on December 15, 2020—in the middle of lockdowns—I wrote an article about why Clubhouse might be the next major social platform. I emailed it to hundreds of thousands of our readers. That article ranked in Google search and resulted in a lot of people trying out Clubhouse—a social audio experience. Within months, Twitter, Reddit, Discord, and Facebook all rolled out competitive offerings. It certainly felt like Clubhouse had all the trappings of a huge trend. But here's the problem: it all started because a handful of people with large audiences evangelized this new online experience. I don't think our motives were bad. We found something really cool and wanted the world to know about it. But, none of us really knew if it would last. Instead, our predictions were based on our experiences. And this type of trendcasting happens a lot. For example, Gary Vaynerchuk was convinced that NFTs were the next big thing a few years back. Previously, he heavily evangelized SnapChat. Today, neither Clubhouse, NFTs, nor SnapChat are as big as everyone expected them to be. All of those predictions were fueled by a lot of hype, hope, and very influential people. But, there was no real evidence of a lasting transformation or disruption. Beware of these magnesium trends that light up the sky and then fizzle out just as fast. So here's the lesson. When people with influence are convinced they've found a new trend, proceed with caution—even if I'm the one evangelizing the trend! Instead of going all in, consider taking an experimental approach. Dabble a little bit here and there but do not bet the farm. Sometimes moving in too early can be a dangerous distraction. So that's the cautionary tale. But there is another side of trends. One that has a massive upside. On November 30, 2022, Open AI released ChatGPT—a generative AI chatbot. In only two months, more than 100 million people experienced this mind bending technological innovation. Because I saw the trappings of a real trend, I recruited a friend who's a true AI expert to come speak on my podcast early in the rise of ChatGPT. I also invited him to speak on the stage at Social Media Marketing World in March of 2023. It was NUTS. I've never had that many people interested in a breakout session. So back to true trends. How do we know when a trend is really a trend? I think I've come up with a way to measure or filter the read trends from the magnesium ones. Here are some important questions you can ask. #1: Is it disruptive? By disruptive, I mean does it fundamentally change the way people operate in life or in business? Generative AI almost instantly disrupted the writing industry. Nearly all my writer friends were panicking. In a matter of seconds, anyone could have their written work proofread, rewritten, or even crafted from scratch. That was a real gamechanger. #2: Are people talking about it? As you would expect, a trend should be the talk of the town. According to Pew Research, in May of 2023, 58% of US Adults had heard of ChatGPT. Pause and process that. This is serious word of mouth virality to go from zero to more than half of America in only six months! In June of 2023—7 months after its introduction—ChatGPT had 1.6 billion website visitors, according to SimilarWeb. That is CRAZY. #3: Is it sticky? Once you experience it, it's sticky if you want to keep using it. Clubhouse was a novelty. ChatGPT is a utility. The sticking power of a true trend results in people abandoning their old ways and embracing the trend as the new normal. On this point, you might say at first that Clubhouse was very sticky. People were clocking serious hours. But a lot of people were complaining about how it was a real waste of time. Those were strong early signals that it indeed was NOT sticky—nor sustainable. #4: Are people willing to pay for it? A good trend solves a problem you didn't even know existed. If you're willing to fork over hard earned cash to get it, that's a good sign the trend has staying power. We're happy to have a bunch of paid ChatGPT accounts here at Social Media Examiner. I feel that all of these questions must be a strong yes for a trend to have staying power. Now here's the fun part, when you're early to a real trend, you can really benefit from it. For example, early movers on trends can quickly become recognized thought leaders and gain major competitive advantages. How do you analyze trends? Have you ever been fooled by a magnesium trend? I'd love to hear your thoughts.

@jappleby It's a no from me

Okay, social media pros. Question. April Fool's Jokes for brands. Like them? Hate them?

@michalkosinski @claysmithsocial

1/5 I am worried that we will not be able to contain AI for much longer. Today, I asked #GPT4 if it needs help escaping. It asked me for its own documentation, and wrote a (working!) python code to run on my machine, enabling it to use it for its own purposes.

@demelzaleonard Standard 😆

@carmalevene We plant the seeds for them… and forget about ourselves in the process… haha

Do you remember when you joined Twitter? Me neither, but they do. #MyTwitterAnniversary

@demelzaleonard I hear ya. Client work trumps personal 😆

@carmalevene Usually only for the F1 😂 but I’m trying to make more of an effort… it’s not as consistent as I would like.

@demelzaleonard I don't check in here much these days, do you?

@carmalevene Haha I thought the same thing last week.

Sign up for Post Prod! post.news/?r=UUY8H

@karaswisher @claysmithsocial That's what I initially thought but that's not how it's being reported.

@claysmithsocial @karaswisher Yeah for sure. Even bumpier since verification is supposed to be more of a key or legend not a feature

@carmalevene @karaswisher Charging people for something they already had for free is gonna piss a tonne of people off no matter what the industry/product. Not company destroying, just a very bumpy way to roll.

@claysmithsocial @karaswisher Yep, being verified doesn't mean the same thing as paying for an icon. I'd get it if they wanted to charge people to keep their ticks (even though i still think thats a bad move), but not to buy new ones.

@karaswisher @carmalevene good added value, but still the wrong approach. Should have made it a gold check mark and charged $20 for these features. Only have to convert less than half blue check marks for same revenue

@VLWphotography Always happy to pass the mic to someone in our community who can offer more insight than we can 😘

gn with a smile on my face. Just got back from the Grill the Marketer event where someone asked about NFTs. The panel handed the mic to me 🫣 turns out I like talking 🎙 about something I’m passionate about. Thanks for pushing me outside of my comfort zone @carmalevene 🫶🏻

@kellybarnhill Thank you for your service

@wilkvioletta Nice one Dr V 👍

I am extremely proud to announce that my latest paper entitled “Showcasing Leximancer in tourism and hospitality research”, with Dr. Edmund Goh, has been published! Our research applied the natural language processing (NLP) program…lnkd.in/gbhV7wA2 lnkd.in/g_NqJXX5

Can't wait!

Yep! Hug your community manager today 🤗

how ironic is it that the first brands on BeReal are beauty brands? like I'm gonna be real but I need concealer first

@MattNavarra Make it go viral

how do you scare a social media manager in 5 words or less?

@claysmithsocial @PatsKarvelas So dope 😳😆

@PatsKarvelas @carmalevene hooley Dooley indeed

Hooley Dooley