Colin Day

That’s why we wrote The Social B2B Organization. Part II is a playbook for going from theory to action, and building a social-first strategy that actually delivers results. Think of it as your B2B Couch to 5K. 🇬🇧: okt.to/cFEPgl 🇺🇸: okt.to/rQqiOM

And here’s the point: In B2B sales and marketing, I hear the same resistance I had to running: “We’re not built for this.” “Social isn’t for us.” “Our team won’t buy in.” The problem isn’t capability, it’s belief.

By Week 5, I hit the goal. Sub-35 minutes. But I kept going. Finished the programme. Now I run 5K weekly. Still hate it. Still do it.

They decided: No sub-35 5K = No Christmas dinner. Cue: @Couchto5K the NHS 5K app. Week 1 = run 60 seconds. I genuinely thought I’d have to fake an injury by Week 2. But I kept showing up.

On holiday with the family, I realised I was out of shape. One of my children, reading a #StevenBartlett book, casually said: “Dad, what’s your forfeit if you don’t run a sub-35min 5K before Christmas?” The family didn’t wait for an answer…

The idea of running a 5K was enough to make me break into a cold sweat and not from exercise. This summer, something happened that reminded me how transformation starts, in life and in B2B.

The folks at @Oktopost are looking for new talent to join our dynamic team. If you're passionate about making a difference and ready for a challenge, we want to hear from you. Check out the available positions at okt.to/2XhtjH

Discover the incredible value of HCLTech's Ambassadors Club, an innovative employee advocacy program that empowers employees to become brand champions: okt.to/X4vmkZ

Doing something I don’t usually do on a Friday, sharing a podcast where I’m the guest. I joined Marcus Sherwin on #NotJustAds to talk: – Social-first strategy – Employee advocacy – Why B2B trust starts before sales Listen in: okt.to/UXNnsH

The CMO role isn’t disappearing, it’s evolving. And in today’s AI-driven enterprise, that evolution is overdue. @FastCompany okt.to/nzBDeR

AI success in B2B doesn’t start with a platform; it starts with a plan. Capability isn’t the issue, clarity is. Listen to this episode of @Oktopost’s #RadicallyTransparent podcast to learn more: okt.to/Ln1bM3

At @Oktopost, we work with B2B brands, law firms included, on turning social, advocacy and content into actual business outcomes. Not traffic. Not noise. Real impact. okt.to/IoJOFn

Looking for your next career move? Come join our Product team at @Oktopost.. okt.to/f1ZiSl

Check out the latest insights on the 25 fastest-growing job markets in the U.S. by 2025. okt.to/YCiEPr Grand Rapids is on the list, and @Oktopost is hiring there. Check out the openings here: okt.to/m89RYW

okt.to/M65204 Still worth your time in 2025. If you’re building a social-first B2B strategy, it’ll hit the mark. Let me know what stands out. #B2B #MarketingStrategy #TheSocialB2BOrganization

Still unsure about executive visibility? This might be the conversation that changes your mind. On Wednesday, 5th Nov, I’m joining a live panel with #Pavillon & @Oktopost on how exec presence drives business outcomes. Register here, it's free to attend: okt.to/RF2ahz

Legal marketing isn’t behind the curve, it’s writing a new playbook. Trust is down. Loyalty is fading. Demand is flat. The firms that are winning are empowering people to show up, authentically, socially, and strategically. #Insights from yesterday's #LawFirmMarketingSummit