Chad Menefee

NEW POLL REVEALS LIONEL MESSI MOST POPULAR ATHLETE IN UNITED STATES 🇺🇸 @ssrs_research poll has tracked America’s favorite athlete, by quarter, for 30 years and Messi is the first footballer to claim the No. 1 spot, earning the honor for Q4 of 2023. 📈 (1/2)

Since 1994, the average Super Bowl winner has increased their fan base by 3 million the following year (source: Sports Poll 1994-2023 @ssrs_research). ssrs.com/insights/the-i…

"I do all that I can to encourage sports to continue to be sports in the same way classic rock is classic rock." @RichLukerLoT, Founder of the SSRS/ @lukerontrends Luker on Trends Sports Poll, is featured in the new "Visionaries" series from @nytimes. nytimes.com/2019/09/19/spo…

@j_casper I have just the chart for that. The more sports people play, the bigger the fan for life. Unfortunately fewer kids get that variety now and they burn out.

While I played elite youth tennis, I was lucky enough to play multiple sports as well...and still do today. This article is right on point. Youth Sports Have Gotten Too Crazy. They Should Relax. - WSJ wsj.com/articles/youth…

@jasonbocarro @NCState Thanks, Jason! Always proud to represent NCSU and PRTM.

Really proud of @chadmenefeeLOT for being named as one of SBJs Forty under 40. You are a credit to @NCState University.

Really enjoyed speaking to @j_casper Sports Marketing class this week. Had a great question from a student - "What is the most surprising thing you've seen in your data?" It hasn't changed much in past 10 years, but probably the shift from attending to TV since the 90s...

We've been using some version of this chart for almost 10 years. No one has a bigger impact on fan interest in their sport than #Tiger. Data from ESPN Sports Poll. #SportsBiz

American interest in World Cup has tracked down 30% from 2014 levels (via ESPN Sports Poll). The biggest difference is decreased interest with "non-traditional" groups. Interest still high with those under 35 and Hispanics, but down with others. #SportsBiz

We can't settle the debate over better player, but popularity is no contest. Even during Jordan's Wizards years, he was more popular than LeBron has ever been. At his peak, Jordan was favorite NBA player of 48% of NBA fans (via ESPN Sports Poll). #SportsBiz #NBAFinals

NBA Finals tale of the tape - @KingJames & @StephenCurry30 were favorite players again in 17-18 ESPN Sports Poll. Curry #1 with teens and females, LeBron with most other groups. lukerontrends.com/single-post/20… #SportsBiz

Another reason why you can't just look at generations. "Millennials" born in 1980 are much different sports fans than even those born in 1985. Younger gens start off lower and now decline more as adults. From ESPN Sports Poll. #sportsbiz

Great article by @wadhwa on how tech rules our lives in Wash Post today: wapo.st/2ETVVpv?tid=ss… We've been tracking tech fatigue for years - 62% of Americans would prefer to spend less time online. 71% of 18-34. So many opportunities for activities to be "escape" from devices.

Other tourney facts - Villanova added most new fans in 1 year (131%), but Florida increased fan base by 359% from 06 to 08 with back-to-back titles. twitter.com/ssrs_solutions…

College Basketball Tournament Season is here so @LukerOnTrends and SSRS put together an inside look on Tournament Trends over the past two decades. Check out our infographic and data! #MarchMadness #CollegeBasketball ssrs.com/tournament-tre…