Champweb

Ok the Arlington GP Indycar race is over, how was it?

I like the approach of launching this on YouTube, hopefully this is more than 3 episodes!

But it is. Haha this isn’t that hard to understand. The advertisers got what they paid for not a theoretic audience.

nah

@scuderiaidan And? the numbers are the numbers.

@champwebdotnet A lot of this comes down to Nascar being on FS1 more often

The. Gap. Is. Closing.

Today we have heavy hearts and overwhelming sadness, because we have lost a friend. Greg Donnelly passed away unexpectedly yesterday morning. Greg was part of the Stepp’s Race Recovery Team. Our deepest condolences go out to his family, and his Stepp's family.

Legge fighting for Indy 500 return racer.com/2026/03/18/leg… via @racerhq

amazing

With the provisioning of an engine lease, the series would have its field of 33, and if PREMA can participate, IndyCar and FOX would have the aforementioned 34th car and high stakes for fans to follow during qualifying. Entry list close to 33 for this year's Indy 500 racer.com/2026/03/18/ent… via @racerhq

@pgh877 Well guess what, it wasn’t on main network.

@champwebdotnet Indy is doing great but not really. NASCAR still wins the share of households by a mile. Fs1 is in tens of millions less homes and they’re still 1-1.5 million over the FOX Indy races. This is probably a 3.5mil draw on the main network.

Who?

It also looks like FOX has a new star to market

This is massive. Fox executives are gonna double down for Indy. Wow

#INDYCAR Race Viewership from @phoenixraceway: Prerace (3:01PMET-3:21PMET): 1.062 Million Viewers Race (3:22PMET-5:13PMET): 1.247 Million Viewers Post Race (5:14PMET-5:29PMET): 1.146 Million Viewers Hopeful to get Cable Viewership for that weekend soon.

Posting my favorite Green race car of all time for St. Patrick’s Day 💚 🍀 Paul Tracy & Dario Franchitti’s silver KOOL Cars used to have me in a chokehold as a kid growing up at Mid-Ohio #IndyCar #Racing

@OversteerTV Yes there is a reason and it’s not for the 18 year olds!! God

@champwebdotnet Is that what they are telling you? Come to Miami and you will see 18-24 year olds running tech & finance startups and driving Lambos. There is a reason why Bush Light sponsors NASCAR and Rolex sponsors IMSA

Here’s some quick math on the Indycar commercial deal: It’s clear they have sold in 30 minutes of commercial time as part of the 2 hour broadcast window. Ads are probably around a $60 CPM (cost per thousand impressions). Could be lower could be higher. Indycar generates, outside of Indy, 1M viewers. This comes to $2-3M in revenue per race or around $60M in revenue outside of Indy. Indy alone however probably garners a premium $120 CPM and has 6-7M viewers. FOX probably nets $60M on the Indy500 alone. So they are coming in at around $120M a year. They have probably said to the strategy is to match the revenue generated from Indy with the remaining package of races and it’s a pretty attractive asset for FOX stakeholders and advertisers alike. So in order to go “ad free” FOX would likely need a single advertiser to come in and pay $150M in a multi year deal to go commercial free.

@OversteerTV they do not have money, they do not buy cars, they dont buy car insurance. You think they are buying Oracle and Atlassian software too? Give me a break.

@champwebdotnet 18-24 year olds waste money like they didn't really earn it.

How IndyCar's shiny new event provided a challenger to Palou's throne autosport.com/indycar/news/h…

“ambitions have been held to bring IndyCar back to Denver with a street race that revolves around the Broncos' Empower Field at Mile High, and the list goes on.” espn.com/racing/indycar…

Year three is always the mark on these new events. If they can survive past year three then it’s in the clear.