Charlie Clark

Me to the HR department: Thanks! Loved my time being employed here Me on Glassdoor:

AI pilots here in the UK. Claude is the first AI company stepping into aviation, with UK–Spain flights set to roll out from April. Love the idea as in theory this should reduce delays and cancellations. Not sure I’d want to be one of the first passengers putting it to the test though 👀

We’re identifying new content and outreach opportunities every month by reverse-engineering AI prompt sources. Here’s the exact workflow 👇 The concept is simple: use AI visibility tools to see which sites ChatGPT, Perplexity, and Gemini are citing. From there, you either get your client featured in those placements or create better content. Step 1: Setup First step is to set your project up in an AI Visibility tool to see where the sources are for the prompts you want to be visible for. We’ve been sticking with Peec over the last few months, as so far it’s been the best for our use case, but there are plenty more on the market if you want to give them a go. After we’ve put in our prompts, target market and competitors, we have a clear idea of where we’re positioned in the AI search results. Step 2: Onsite Opportunities By breaking down the results using filters for: 👉 How-to guides 👉 Blog content 👉 Comparison articles These can be given to your content teams to implement in your content plan to either improve upon your existing content or create new articles targeting these terms. Step 3: Offsite Opportunities Offsite opportunities are where we’re seeing the biggest wins 👉 Editorial content 👉 Directories 👉 Listicles (be mindful not to be overly promotional in these - Google are clamping down) Providing this information to your outreach team gives you a whole new set of media targets, content ideas, and proof of what’s being used as sources to inspire your next outreach campaign. Step 4: UGC Opportunities Something else you can do is spot UGC opportunities, such as: 👉 YouTube videos 👉 Reddit 👉 Forum discussions 👉 Review platforms such as TrustPilot This would usually sit within in-house marketing, but this layer helps not just improve AI visibility but also build trust with customers when they’re investigating your service. Final Notes It’s important to state that AI Visibility trackers are still a new technology, and because AI is probabilistic (unlike traditional SERPs in most cases), the sources you see won’t always be 100% accurate. But what this does provide is a guideline for content and link opportunities, plus a baseline metric to track share of voice in AI search moving forward. For us, it’s helped provide measurable added value for clients who want a GEO layer on their SEO, which is exactly what clients are asking for in 2026.

@lilyraynyc Interesting to see. On the contrary, there are a lot of cases where brands are using listicles and AI manipulation tactics to the extreme and all being rewarded for it. Will be interesting to see who manages to slip through the net,

Wow, the Jan 21 unconfirmed update was a bloodbath, and impacted sites are still dropping to this day This is another one in the marketing space; lots of AI-assisted content, self-promotional listicles, who/what/when content, etc. I think Google is getting better at detecting it

I started a business at age 24 with no plan, no financial backing and if I'm being honest, no real experience. 10 years later, we’ve won the awards, worked with household brands, hit revenue milestones and (most importantly) built an incredible team. But if I had to start again tomorrow, I’d do a lot differently. Here’s what I’d change from day one 👇 👉 Networking Not for new business, but to have peers I can speak with about the day-to-day running of a business. Having a close network of people you can share wins with, ask for an opinion, or get help from is essential when you’re trying to build something. Running a business as a sole founder can be lonely, and a lot of things you’re learning for the first time, so having an extra pair of ears to give an opinion is priceless. 👉 Shiny object syndrome I don’t want to think about the number of side quests I’ve started and dropped throughout the years, which have taken my eye off the ball. As fun as it is building a new AI bot or affiliate site, you only have a certain amount of time and energy each day and the more you spend on that, the less you can spend on your main focus (i.e. the business). 👉 Speaking at events It took me years to start speaking at events, mainly due to imposter syndrome and a lack of confidence. When I finally got around to it, the first few talks were nerve-racking, but now my confidence has built and I’m more than happy to speak in a room full of 1,000 people. Outside of confidence, the benefits this has brought from brand awareness to new business have been fantastic. 👉 Underpricing Before starting the company, I had only worked at an agency for three months on a work placement. The lack of exposure to agency pricing meant I would often undersell our services, thinking like a freelancer. The problem with this is when you underprice, you underserve which means you can’t provide the full value. Nowadays, our pricing is competitive but fair. If someone tries to barter us down on pricing, we’ll always say no if it’s going to put finances or the team under pressure. A good reminder on this is that 20% discount your prospect asks for, is in most cases the majority of an agency's margin. 👉 Delegation “No one can do it like me” is a common way for a lot of business owners to think and something I was guilty of for years. It took a lot of time to let go of certain jobs I felt only I could do, and the key to this was understanding that I can’t and shouldn’t have control over everything. You need to accept that even if a job is done to 80% of your expectations, that is generally fine, and mistakes will happen. It’s easy to look at these things in hindsight and honestly I don’t regret any of it as the agency is in a great place now because of those learnings. Sharing in the hope it helps someone else who’s starting their own business.

Over 30% of Digital PR professionals say they struggle to sell PR to stakeholders. It's not because PR doesn't work, it's because they're pushing the wrong metrics. Here's the honest truth: most CEOs and finance teams get about as excited by brand mentions as PR teams do when SEO talks about keyword rankings. It doesn't communicate value. And when value isn't clear, budgets get cut. The core mistake? Reporting on activity when stakeholders care about impact. The fix? Speak their language, not just yours. For CEOs & stakeholders, answer these two questions: Are we beating the competition? Am I getting value for my investment? Two metrics that work for this are: 👉Share of Voice (SoV) This taps directly into competitive instinct. Tracked month-on-month, it shows one thing clearly: are we gaining ground or losing it? Yes, attribution isn't perfect. Other marketing activity influences it. But for the C-suite, that's often less important than the signal: are we winning the category conversation? 👉AVE (Advertising Value Equivalency) Controversial? Yes. Perfect? No. But here's the reality: putting a £ value next to PR output makes it far easier for finance teams to justify spend. Be transparent that this number can be inflated, but attributing monetary value to coverage speaks a language that pure metrics don't. For PR & marketing teams This is where your traditional metrics belong: ✅ Coverage quality ✅ Brand mentions ✅ Links ✅ Tier-one placements ✅ Message pull-through They need the detail. Execs need to understand value when they glance at your report for 60 seconds. The takeaway? PR doesn't need to be hard to communicate; you just need to speak the right language to the right people. Same work. Different language.

New research shows AI visibility tracking is wildly inconsistent. Does that mean we should abandon it? Not at all. ChatGPT was asked the same question 100 times. It gave 44 different brand recommendations, with only 5 brands appearing 80% of the time. Translation: run the same prompt twice, and there’s an 89% chance you’ll get a different set of brands mentioned. But does this mean you shouldn’t rely on AI tracking tools for visibility reports? I think the answer is no, and here’s why: this isn’t new information. Traditional search has been “inconsistent” for years with: 👉 Geographic personalisation 👉 Search history influence 👉 Logged-in vs logged-ou 👉 Mobile vs desktop 👉 Time-of-day variations On top of this, every rank tracker is different. Whether it’s Ahrefs, Semrush or AWR, you’ll get different rankings for the same keyword. Sometimes wildly different. Yet we still use them, because directional data beats guessing. When it comes to AI visibility tracking at Minty Digital, we’re still using the tools currently available by: 👉 Treating it as a benchmark, not gospel: Be transparent about methodology with clients and stakeholders 👉 Accepting imperfection: The tech is evolving. It’s not perfect now, but it will get better 👉 Tracking trends over time: One off snapshots mean nothing, but month on month improvements in visibility indicate progress As always, the fundamentals haven’t changed. ✅ Make your brand visible where it matters. ✅ Have benchmarks to track progress from ✅ Position yourself as the best solution for a specific audience. ✅ Build authority. ✅ Track and communicate value within your capacities The tech will catch up. It always does. Full article linked in comments 👇

Original announcement: gov.uk/government/new…

UK SEOs 🇬🇧 curious to hear your take on the latest proposal from the Competition and Markets Authority aimed at improving Google’s search services in the UK. Two points stood out to me in particular: 👉 Publisher controls for AI Overviews Webmasters would get more control over how their content is used in AI Overviews, including the ability to opt out. On the surface, this feels like a positive step as gives webmasters more control over how their content is used in AI Search but this could also backfire as opting out could increasingly mean opting out of visibility altogether (especially as they are pushing more AI visibility in the SERPS month on month) 👉 “Fair ranking” requirements This appears aimed at forcing greater transparency around how results are ranked both in traditional search and AI-powered search. In theory, Google would need to better demonstrate to the CMA why and how rankings are fair, rather than relying on the systems they’ve used for years. Interested to hear how others are thinking about this, especially around AI Overviews and opt-outs.

Biggest day ever for one of our travel clients' organic clicks & revenue, beating every year to date despite AI overviews eating up traffic 🚀

We've seen the biggest YoY growth in organic revenue ever for some of our clients without doing anything different. Those who are doubling down atm are the ones winning whilst others are twiddling their thumbs. I get this isn't the case for all industries, but for service and eCom, things are flying.

"SEO IS DEAD!" Meanwhile, Google still processes 8.5 billion searches a day and drives 34x more traffic than all AI chatbots combined...

Branded search has always been a key influencing factor when it comes to building authority across search engines. When people actively search for your brand by name, algorithms interpret this as a signal of credibility. This rewards you with greater authority and visibility across the search landscape. One of the ways we do this at Minty Digital is by securing partnerships with out-of-home (OOH) opportunities in sporting events such as the UK Premier League. Recent examples have shown our clients benefiting from: 👉 Consistent brand messaging during key sporting events 👉 Strategic positioning in environments where we know our ICP spends time outside of the internet 👉 Improvements in brand affinity, share of voice, and online reputation 👉 An uptick in branded search, which contributes to organic search performance as a whole By thinking outside the box and looking beyond the crowded online space, you can uncover many more ways to influence how your brand is perceived. This, in turn, increases trust when people go on to search for a solution online. From a personal perspective, as consumers continue to spend more time away from screens, I believe these strategies will remain a massive opportunity for brands that are ready to invest seriously in their marketing.

@fatjoedavies @TheEdPill Watch bruv this summer

@CharC_SEO @TheEdPill Better be bruv

Seems I left Thailand at the top? Everyone saying it’s rammed full of Israelis. Everywhere overrun, heaving and pricey. TikTok’d out. Even Muay Thai camps becoming a meme. True?

@fatjoedavies @TheEdPill Things have changed, UK is back 🇬🇧

@TheEdPill How you liking UK? Hearing a lot of ppl going back there recently

@Charles_SEO One of the leading SEO agencies in the travel sector. 10 years in the game this year🚀

Are you an SEO consultant, agency, tool or service? I constantly get clients requesting things: Specific niches or countries, migrations, recoveries, parasite plays, audits, international expansions etc Why should I recommend YOU? PROMOTE YOURSELF, AND BE SPECIFIC! 👇

Not surprised to see over 50% of CEOs saying they’ve seen no revenue or cost benefits from AI, with nearly a quarter reporting costs have actually increased. Last year, there was a belief that AI would fix everything. By late 2025, most businesses realised you can’t just plug an OpenAI API into the business and expect profitability to double. For those building AI-native tools and platforms, millions have been made. But for the average business owner, the real upside of AI is that it’s an assistant that helps you move faster. Not something that replaces your entire workforce overnight. The companies seeing real gains are the ones with: ✅ Clear use cases ✅ Proper integration ✅ A unique product or offering that provides real value Everyone else is still experimenting (usually for quite some cost). Great insights from Search Engine Journal covering PwC’s Global CEO Survey.

@levelsio Just got back to UK after 8 years in Spain was suprised the air quality in London much better than Barcelona

And you have to give it to Spain and Portugal One thing they shine at is air quality, it's some of the cleanest air in the world Which is why I like living here after a decade of Asia and its perpetual smog issues

Link to video: youtube.com/watch?v=UW29xi…

AI search engines like Google AI Mode/Overvices, ChatGPT and Perplexity are still pulling a ton of their answers straight from Reddit threads. If your brand isn’t showing up in those conversations, you’re probably missing out on visibility in both AI search results and real communities. We’ve just recorded a new video breaking down: 👉 How to see which prompts surface your brand (and competitors) in AI search 👉 How to find the Reddit threads being used as sources 👉 Simple ways to get your brand mentioned there without spamming If AI visibility is on your roadmap this year, this will give you a clear starting point. Link to video in comments ✅