Chasm Group

Most leadership teams measure performance. Far fewer evaluate competitive power. Five domains provide a practical way to assess where future advantage can be built. chasmgroup.com/plans-dont-win… #Leadership #Strategy

A coherent narrative can make cause and effect feel settled. That is precisely when its claims deserve cross-examination. linkedin.com/pulse/essay-9-… #Narrative #CriticalThinking #philosophy

If messaging isn’t landing, the issue usually isn’t the message. It’s the strategy behind it. Clear strategy simplifies communication. Weak strategy creates noise. chasmgroup.com/messaging-is-e… #Strategy #Marketing

Listen to this 'Tech Marketing Trends' podcast with @jakoblowenbrand episode, featuring Paul Wiefels, Managing Director of the Chasm Group. open.spotify.com/episode/73Qr3N… #GoToMarket #TechPodcast @BrightvisionAB

Predictive AI is on Main Street. Generative AI is in the tornado, while agentic AI is crossing the chasm. CIO funding should follow those stages. linkedin.com/pulse/ai-adopt… #AI #Strategy

In the evolving tech landscape, consolidation is reshaping choices. Embracing change is key; static strategies risk obsolescence. Key lessons: adapt to market shifts, shed outdated perceptions, optimize your role, affirm your niche, and enhance your offer chasmgroup.com/the-song-remai…

Creating effective market strategies should start by considering these fundamental questions. Where and how will we compete, and how will we win? chasmgroup.com/is-your-market… #strategicmarketing #strategicplanning #strategicthinking #marketstrategy

Language has different trajectories depending on the situation. Expression, engagement, and explanation each make different demands. Trouble begins when we use the wrong one. linkedin.com/pulse/essay-8-… #Language #Communication

Is your company, product, or service really different in ways that really compel action and inspire both engagement and advocacy? Find out. chasmgroup.com/how-different-… #differentiation #valueproposition #targetaudience #relevance

When considering #positioning, most eventually focus on product or company attributes, benefits, and differentiators. While important, far fewer focus on customers or prospects, specifically attributes suggesting why you might be for them and they for you chasmgroup.com/position-your-…

When the story of #AI reaches its yet unknown ending, vendors' ability to manage its inherent complexity will determine whether the ending is a happy one or something less than that. chasmgroup.com/the-story-in-y… #innovation

AI is forcing change management into the operating model itself. Narrative and strategy get the journey started. Power metrics and accountable milestone leaders keep it moving. linkedin.com/pulse/change-m… #AI #ChangeManagement

Listen to Paul Wiefels, Chasm Group Managing Director & Co-Founder, on The B Word podcast as he discusses the challenges facing tech businesses such as the increasing complexity of #GoToMarket strategies and the five key GTM elements. rss.com/podcasts/thebw… @dbstructure

Is your company reviewing its strategy? Join us as we examine the internal contexts for strategy change, focusing on the inertial factors that can hinder or prevent success. chasmgroup.com/should-we-stay… #BusinessStrategy

Each year brings fundamental questions for organizations: Do we stay the course, adjust it, or change it significantly? Teams can get stuck figuring this out. A practical, efficient framework that guides leadership teams can help. chasmgroup.com/should-we-stay… #BusinessStrategy

Culture spreads through imitation. That helps explain everything from markets and fashion to politics and conspiracy theories. Digital media has increased the speed. AI will increase it again. linkedin.com/pulse/essay-7-… #Culture #AI

While much has changed in the #SaaS world, the essential complexity of cultivating and managing #CustomerRelationships in large accounts still remains, leaving significant challenges for sales teams to overcome. chasmgroup.com/from-on-prem-t…

Qualities to look for in exceptional performers include resourcefulness, ability to develop a following among their customers, and a propensity to become trusted advisors because of their ability to wear well over time with their customers and prospects. chasmgroup.com/b2b-saas-the-u…

Mammals nurture offspring, form friendships, and organize around authority. Those behaviors appeared long before modern institutions. linkedin.com/pulse/essay-6-… #Values #Biology

Without a tightly defined Ideal Customer Profile, companies struggle with their competitive positioning, often coming across to prospective customers as trying to be all things to all people but great for no one. chasmgroup.com/b2b-market-str… #B2B #MarketStrategy