Lisa Chenoweth, MS, LAT, ATC, CES

If you have a sports team/program, it’s not a luxury to hire an athletic trainer, it’s a necessity! Who is keeping your athletes safe? Who is helping them return safely back to play? All athletes deserve to have Care They Can Count On!

We love this message from @Swim_England. Creating environments where people feel supported, confident, and focused on progress—not numbers—matters. 💙 #StrongerWithoutTheScales #AquaticTherapy #Wellness

On the sidelines, ATs are ready for every moment. From injury prevention to immediate care, they provide athletes with support you can rely on. This #NATM2026, let’s celebrate the athletic trainers who are always there when it matters most. Learn more about NATM → bit.ly/2pzHW3n #CareYouCanCountOn #AthleticTraining #ATLife #StudentAthletes

Athletic Trainers: Care You Can Count On. 📸: Proud to be an Athletic Trainer

Caring for an injury is more than treating a diagnosis. It’s about seeing the whole person behind it. In our latest video, we highlight what Delivered With Compassion looks like in practice. Athletic trainers lead with empathy, connection and patient-centered care through: • Active listening and clear communication • Respect for each patient’s goals, fears and circumstances • Emotional support through injury and recovery • Encouragement, reassurance and advocacy • Cultural awareness and inclusivity • Approaches that put the patient at the center of every decision Compassion isn’t a bonus. It’s the foundation of great care - Care You Can Count On! 💙 #NATM #AthleticTraining #PatientCenteredCare #SportsMedicine Learn more: nata.org/natm

🏆 STATE CHAMPIONS! 🏆 GO LIONS! Your LuHi Lady Lions Basketball team beats Green Mountain 33-27 in the CHSAA 5A State Championship game!

ATs are a lot like barbers or bartenders. We hear everything. Athletes unload their thoughts, frustrations, & struggles- they trust us. Sometimes the most important thing we can do isn’t tape an ankle or rehab an injury. It’s listen. Because sometimes…we’re their lifeline.

They’re the first on the field and the last to leave. They deserve recognition and more. Athletic trainers are the backbone of sports medicine and athlete care. They are at the frontlines of assuring parents that their children are safe. To kick off March being National Athletic Training Month, Perry Weather is hosting the 4th Annual AT Excellence Awards. 🏆 Nominate your favorite athletic trainer here: perryweather.com/athletic-train… This is your chance to make sure their hard work doesn’t go unnoticed. And we are excited to be adding an additional award category this year! Whether they are a veteran mentor or a rising star, we want to hear their story. Award categories include: 🏆 AT Excellence Award (More than 5 years experience) 🏆 Next Gen AT Excellence Award (Less than 5 years experience) Winners will be announced on April 15th, 2026. Help us give these professionals the recognition they deserve! #ATExcellenceAwards #PerryWeather #athletictrainer

“But it’s too expensive for schools to employ an adequate number of ATs” is exactly what far too many admin or coaches will say. They’ll tell parents they love their kids, but then won’t provide the resources to actually take care of their kids. Make it make sense.

To have to tell an athlete that they can't return to a game is heartbreaking. It is never easy. To watch them bust their butt in rehab & return to sport is heart healing. To say this job is an emotional rollercoaster is an understatement somedays.

I love seeing them find their way.

I feel their pain when they get injured, I rejoice with them in their happiness when they return to sport. But along the way, I get to know them,their aspiration, goals. I am always rooting for them and I 100% love when they come up to me and say hi and want to catch up.

People ask me why I love my job and what’s my favorite part of my job. This right here…this sums it up! I love the relationships I create with these kids. I love watching them grow and succeed long after they graduate high school. When I say these are “my kids”, I mean it.

NATM Spotlight: When Spring sports roar, ATs are ready on the front lines! #NATM #NATM2026 buff.ly/yWqHcyR

Early mornings!

Caffeine goes a long way with me, lol

During #NATM, we will be sharing fun facts about Athletic Training. #EDAC365 #EDAC4ALL #RepresentationMatters #DiversityMatters @NATA_DEIA @nata_cec

The @NATA_SSATC is currently seeking nominations for our AT Advocate Award. Contact us at ssatc.nata@gmail.com or reach out to your district SSATC representative by March 31, 2026 #NATM2026 #CareYouCanCountOn

Do your athletes have Care They Can Count On? #natm2026