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Scaling Facebook Ads is a superpower. Not many know how to keep it profitable while scaling. Here’s how you can efficiently scale your Facebook Ads without burning money: 2/ There are three key ways to scale your Ad-Account: 1. Vertical Scaling 2. Horizontal Scaling 3. Cost Caps Everyone uses #1 and #2 But the magic lies in the cost caps Today, I'm gonna show, how to scale your campaigns with cost caps(With Live Case Study) 3/ Most people have tried cost caps, But not a lot of people are able to make it work It requires a good understanding of how cost cap works, to be able to make it work So before diving into it, Let’s understand what are the main benefits of it: 4/ Facebook Ads is very volatile Some days your performance & ROAS are through the roof, & other days it’s rough So, what if you can spend more on good days & less on bad days Your overall performance would be great at the end of the month 5/ Let’s understand it with a live example we tested on an Ad-Account a few days ago So this is for a Jewelry Brand, with an AOV of around $50. We’re running a cost cap campaign with a $30 bid on it 6/ On 19th Feb the performance of overall account was good so, It spent around $226 with 1.91 ROAS On the 20th the performance of the overall Account was down, so it just spent $35 with no purchase Lowest cost campaigns still spend on low performing days & cost cap saves budget. 7/ So, now that we know the major benefits of cost caps, Let’s try to understand how to use it properly & how to make it work: 8/ You should only utilize cost cap campaigns when your campaign, funnel, offer & creatives are optimized Once they are bringing in results & you know what’s your Average CPA. That’s the time to utilize cost cap campaigns 9/ One of the major challenges people face with cost caps is: If you bid too high then CPA’s of your campaign will be really high If you bid too low then your campaigns won’t spend enough Let’s understand how to tackle this so you’re able to spend as well as maintain the ROAS 10/ For this, you need to find a perfect bid for your Ad-Account A bid on which Facebook is spending As well as your ROAS is Maintained Let’s understand how you can do this: 11/ For this particular brand if you’ll see our Average CPA is around $30-$40 for TOF(Cold Audience) & $27 & $31 are the CPA’s across BOF & MOF(Retargeting) 12/ We performed various tests in order to find the perfect bid for this Account: So we tested $25, $30, as well as $35 bid for the Account And these are the results after 3 days: 13/ As you can clearly see from the results $30 cost cap outperformed everyone by a great margin So now you know $30 cost cap is best performing range for this Account Where campaign spends as well as the ROAS is maintained. 14/ Now, once you know $30 is a sweet spot, Test it across your other winning Audiences. Which will allow you to scale the Account While maintaining the ROAS & cutting the costs on bad performing days. 15/ Personal Advice: We manage around 10 Ad-Accounts, We’re using cost caps in 4 Accounts & it is helping us to scale. In the rest 6 Accounts, We tried but didn’t worked in terms of spend & ROAS Make sure, you're testing in your Ad-Accounts & see if it's performing for you or not