chloe gordon

THE CLOUT VS COST MAP Last week I posted about the decoupling of taste and money. Building on that: cost doesn't equal clout either. The coolest things have never been for sale. You earn them, you get let in, or you make them yourself.

propaganda I’m not falling for: "recession indicator"

acetaldehyde causes a lot of the next-day effects of drinking, these brands are working to prevent those negative effects thedieline.com/shelf-life-064…

Read more: thedieline.com/shelf-life-064…

The next supplement craze is for your night out. It's about to be huge, mark my words.

Is anything new right now suddenly a recession indicator?

@michaelmiraflor It’s not just beauty! I wrote a piece in the rise of South Korean food brands in America not too long ago, you might find it interesting! thedieline.com/shelf-life-042…

Traveling to or planning to travel to South Korea for beauty treatments (way cheaper, get more done in one day/session, superior equipment and technique, plus you get to experience Seoul) is becoming a mainstream topic of discussion in some of my circles.

On April 17th, DIELINE will no longer be free. In the coming months, we will wind down our existing banner advertising on the site and go ad-free. But, we’re not just slapping a price tag on the site and calling it a day, lot's will be new. Read more >> thedieline.com/blog/2024/4/12…

This is what bubble bath is supposed to look like.

Loving this dainty, outdoorsy, 70s-inspired, beachy undertone aesthetic. And a tin? Loving.

Soap packaging of my colorful, illustrative, puppy loving dreams.

Cutest honey packaging (besides the bear) that I've ever seen

Lolz. Some of my favorite ad creative yet.

Show us what you’re working on, tell us what your challenges are, and let us help solve your most pressing packaging problems. HIT THE HOTLINE >>> l8r.it/4YjU

@danak6jq That’s precisely the point.. if there’s shelf appeal wouldn’t stores be more inclined to stock? And wouldn’t Gen Z share the packaging more on social? Packaging is full circle.

@chloegordon25 do you think shelf-appeal sells Kodak film? When did you last see it on a shelf? 😁 thedieline.com/blog/2023/8/17…

@_invisibleink @DrinkGhia @campari I couldn't agree more!

@chloegordon25 @DrinkGhia @campari Big improvement from the current Campari bottle. Kind of like the rebrand for Aviation Gin a while back. Just found an old bottle we had and a little bottle texture goes a long way.

Currently seeing an influx of ribbed bottles in the aperitif/spirits space both with NA/Alc, @DrinkGhia and @campari being the most recent prime examples. What do you think of the textured trend? thedieline.com/blog/2023/5/10…

Tea packaging for the GenZ consumer. You know, for the one that might put a splash of oat milk in their iced earl grey. thedieline.com/blog/2023/5/4/…

Finally, a period care brand that leaves sexist tropes behind and forges forward with #sustainability first. We love to see it. @wearefluus @MotherDesign thedieline.com/blog/2023/5/9/…

When we think of packaging, we often think of what's on the outside. Yet, sometimes it's what's on the inside that matters, and Budweiser is proving how. The brand worked with Wieden + Kennedy on creating beer packaging with a music magazine hidden within l8r.it/JgW6