It's happening less and less, that's the point. The curtain continues to be pulled back for more advertisers.
But when I say we're talking that doesn't mean *everybody*. There are always brands that have no idea about the space and are just looking for ways to advertise to a new audience.
It might seem like common knowledge to people like us who are actively engaged with the platform over the last few years but there are a lot of people who still have no idea about gaming/twitch/streaming at large.
There are also of course businesses that have an insane amount of money for marketing and don't care how or where they spend it, as long as they spend it.
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