Chris J. Luna

Hi RE Twit! Just wanted to introduce myself as I plan on posting on Twitter far more often. My name is Chris Luna, and I want to share my RE journey with y'all. I will talk about everything from purchasing my first property on a credit card to building a portfolio valued in 2022 at $40M. 2015/2016 I was introduced to the RE game by a few members of my college fraternity. Started off project and property managing student rentals around SDSU to learn the game. My mentors taught me and I was able to purchase my first student rental in 2016. Between 2019-2022, I was able to complete over 30+ transactions with a particular focus on student housing around SDSU. These properties have played a significant role in my early success. I have recently rolled these properties into multifamily properties in Pacific Beach. Throughout this Twitter journey, I plan to share my experiences, lessons learned, and insights into the real estate industry. Looking forward to building relationships with anyone on RE twitt. If there is anything I can help you out with, my DMs are open so feel free to reach out.

Location not good enough? Don't dig deeper. Instead, understand rental comps, expense ratios, cap rates, and construction costs in your zip code. Stress test: Does it still cash flow at 6%? #RealEstate #Investing

Location is key. Is the price per square foot actually a deal for *that* pocket? Vacant or staged? Photos tell the story. #RealEstate #Investing

Section 8 looks good on paper, but it can be very management-intensive. Managing those properties essentially creates a new job. Real estate should create financial freedom, not another headache. #RealEstate #PropertyManagement

Knowing your exit buyer *before* you buy is key. 1031 exchange? Neighborhood owner? First-timer? Understanding their needs unlocks your renovation & marketing strategy. #RealEstateInvesting #ExitStrategy

Can competition build next to you? Look for barriers to entry: are surrounding parcels already developed? Consider the cost of tearing down existing structures vs. the value of the land. #RealEstate #Investing

Buying a property is only halfway there. Stabilizing existing units, getting plans, and bidding can reveal unexpected costs. If build costs are $400/sq ft but you're underwriting $300, there's a problem. #RealEstate #Investing

Buying below replacement cost? You're already in the green. It's about knowing what it *actually* costs to rebuild, factoring in everything from lumber to labor. #RealEstateInvesting #AssetValue

Is this deal going to produce cash flow? If you can buy a deal that cash flows in the first 1-3 months, buy it. The 1% rule: rents on a unit should equal 1% of the purchase price. If it hits, buy it! #RealEstate #CashFlow

Before investing in real estate (multifamily, warehouses, ADUs, etc.), use this checklist. Assess deals fast to decide: Should I buy this opportunity? #RealEstate #Investing

What's the cost per unit? Knowing this across multifamily deals, and in different zip codes, provides a crucial rule of thumb for both buying and exiting. From PB to North Park, be ready. #RealEstate #Investing

Don't waste time on deals that don't meet your basic criteria. Use a preliminary filter to quickly assess potential before deep diving into underwriting. It's all about speed and efficiency. #RealEstateInvesting #Underwriting

To gauge a market's pulse, start by researching existing rental income. Factor in potential income from new units, subtract vacancy costs (5%), expenses (30%), then divide by the cap rate to estimate property value. #RealEstate #Investing

The college area just got rezoned from single-family to RM4-10. Rezoning Montezuma Road was always the plan. It just passed recently. #RealEstate #Zoning

A year ago, one investor found a Diamond Street deal by checking listings on a Saturday. After months on the market, they offered $2.1M (originally $2.3M) and closed. Stay vigilant using Redfin, Zillow, etc. #RealEstate #Investing

No one's perfect! Even sets fall apart sometimes. It's a blooper, but that's what makes it real. Embrace the imperfections. #Bloopers #RealLife

Speed is crucial for securing good deals, especially on-market. If you know your checklist, you can research and make offers within minutes, before someone else swoops in. Move fast, or miss out. #RealEstate #Investing

Attendees should aim to secure a deal by the event's end. The Backyard Bootcamp event, held November 8th at the new office, offers an 8-hour ADU crash course for hitting the ground running in 2025. #ADUDevelopment #RealEstate

Imagine a Domino's deal tracker! Know when your pizza's in the oven, who's got the order, and when it's at the door. Stay tuned—it's coming soon! #Deals #PizzaTracker

Found a $550K deal by chance just strolling the neighborhood. Spidey-sense tingled, wrote an offer before it hit the market. No competition, moved fast, and sold it for $700K during COVID. Life-changing. #RealEstate #Investing

Asking why the seller is selling can reveal key insights. Also, inquire about tenant occupancy and court confirmations for trust/probate sales to ensure a smooth transaction. #realestate #investingtips