ChristopherDurham

14.8K posts

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ChristopherDurham

ChristopherDurham

@chrsdurham

The President of the Velocity Insitute and the co-founder of the Vertex Awards. He is a Retail Brand (private labels, private brands, store brands, own brands)

Charlotte, NC Katılım Aralık 2008
2.8K Takip Edilen2.8K Takipçiler
ChristopherDurham
ChristopherDurham@chrsdurham·
@modernretail It should be interesting - if I had 21.5 million to spend on branding I would have created something new and future focused. Not buy a bankrupt 90s category killer whose entire image was built on coupons
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Modern Retail
Modern Retail@modernretail·
Overstock’s purchase of Bed Bath & Beyond’s IP in a bankruptcy auction this summer is a $21.5 million bet that rebranding itself as legacy retailer Bed Bath & Beyond will entice new vendors and shoppers. buff.ly/46T2Xcd
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