Ciaran Finn

1.8K posts

Ciaran Finn

Ciaran Finn

@ciaranfinn_

Katılım Nisan 2022
280 Takip Edilen1.2K Takipçiler
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Ciaran Finn
Ciaran Finn@ciaranfinn_·
We back in Dubai 🇦🇪
Ciaran Finn tweet media
Ciaran Finn tweet media
Dubai, United Arab Emirates 🇦🇪 English
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Ciaran Finn
Ciaran Finn@ciaranfinn_·
I became friends with Lara Acosta last year. Since then she’s hit 180k LinkedIn followers.
Ciaran Finn tweet media
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Ciaran Finn
Ciaran Finn@ciaranfinn_·
Meaning you’ll find more win-win opportunities with people... Which is the ultimate goal of all of this anyway.
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Ciaran Finn
Ciaran Finn@ciaranfinn_·
If you can build real relationships you can: → Learn more about your industry → Provide more value to your audience → Help each other grow Not only will you gain more followers... But you’ll have a deeper connection with them.
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Ciaran Finn
Ciaran Finn@ciaranfinn_·
If you want to master ad creatives for cold acquisition. ↳ Learn about people.
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Ciaran Finn
Ciaran Finn@ciaranfinn_·
Their top objections and purchase blockers. Build your messaging around these. And the rest of the creative process will seem easy.
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Ciaran Finn
Ciaran Finn@ciaranfinn_·
Creatives and acquisition channels are just the medium. In the end, it's all about people. Know your target customer inside-out. Study their hopes, dreams, desires, and fears.
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Ciaran Finn
Ciaran Finn@ciaranfinn_·
Creative is king in 2024. ↳ here’s how DTC brands should be making it: $0 - $100k/mo:
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Ciaran Finn
Ciaran Finn@ciaranfinn_·
$100k - $500k+/mo: → Get a full-time content creator → Invest in creative agencies to maximise creative output
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Ciaran Finn
Ciaran Finn@ciaranfinn_·
→ Be as scrappy as possible → Get UGC from your customers → Have a system for managing all raw content → Use Foreplay.co to see what’s working for your competitors → Find a great direct response video editor - don’t cheap out here → Film it yourself (Founder-style ads, product demos etc.)
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Ciaran Finn
Ciaran Finn@ciaranfinn_·
Paid ads are NOT the only way to grow a DTC business. ↳ (unlike some here would have you believe)
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Ciaran Finn
Ciaran Finn@ciaranfinn_·
So stop worrying about yesterday’s ROAS. Start building a sustainable DTC business.
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Ciaran Finn
Ciaran Finn@ciaranfinn_·
→ 50% Paid media → 25% Email and SMS → 25% Organic One of the biggest benefits of this strategy is that nothing happens in a vacuum; each channel executed correctly improves the performance of all others.
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