Ciaran Finn

We back in Dubai 🇦🇪

@PTRVDA Thanks 💪

@ciaranfinn_ Submitted ✅

I became friends with Lara Acosta last year. Since then she’s hit 180k LinkedIn followers.

Meaning you’ll find more win-win opportunities with people... Which is the ultimate goal of all of this anyway.

If you can build real relationships you can: → Learn more about your industry → Provide more value to your audience → Help each other grow Not only will you gain more followers... But you’ll have a deeper connection with them.

If you want to master ad creatives for cold acquisition. ↳ Learn about people.

Their top objections and purchase blockers. Build your messaging around these. And the rest of the creative process will seem easy.

Creatives and acquisition channels are just the medium. In the end, it's all about people. Know your target customer inside-out. Study their hopes, dreams, desires, and fears.

Creative is king in 2024. ↳ here’s how DTC brands should be making it: $0 - $100k/mo:

$100k - $500k+/mo: → Get a full-time content creator → Invest in creative agencies to maximise creative output

→ Be as scrappy as possible → Get UGC from your customers → Have a system for managing all raw content → Use Foreplay.co to see what’s working for your competitors → Find a great direct response video editor - don’t cheap out here → Film it yourself (Founder-style ads, product demos etc.)

Paid ads are NOT the only way to grow a DTC business. ↳ (unlike some here would have you believe)

So stop worrying about yesterday’s ROAS. Start building a sustainable DTC business.

→ 50% Paid media → 25% Email and SMS → 25% Organic One of the biggest benefits of this strategy is that nothing happens in a vacuum; each channel executed correctly improves the performance of all others.