Chelsea Sutton retweetledi
Does paying celebrities to promote your product generate a positive ROI?
Influencer marketing doesn’t work the way most people think.
The bigger the influencer, the more expensive it is, the less flexible they are, and the harder it is to generate a positive ROI.
Smaller influencers tend to be more profitable, but you need to recruit them in quantity and have someone dedicated to managing the efforts.
Check out the stats from 46 campaigns involving 2808 influencers.
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