Camm

Getting into ecom = best decision of my life so far

Manus automations are actually cracked Got it running in the background to increase the output of my creative strategists by delivering them ideas & research, all automated Got an automation in place where everyday it’s mining across all the places my main avatars live Pulls in all of the data, then segments it all - new angles, concept ideas, new failed solutions, awareness mapping etc. At the same time, it’s scraping all of my competitors ad libraries & scanning their primary text & headlines Then it benchmarks this against its research data & I get visibility on what’s being underserved and where we can find leverage in the market Builds it all into a master report and automatically sends its directly into our slack Insane what you can build with ease now

If your ads aren’t scaling, one thing to look at & understand is the intensity within your ads Two things you need to dial in to help with this: Intensity = how strong the emotion is felt Valence = if it’s positive or negative If you’re struggling to hit winning ads, especially at TOF, there’s a high chance your scripts are shitty & emotionally flat throughout No weight to them, no build up, no curiosity, no relief Big scaler ads in sophisticated markets almost always build intensity throughout the script Example; Emotional weight at second 50, should be heavier than it was at second 20 Another thing is to go way deeper and spend much longer on the negative emotionals before flipping the switch Most people rush the flip & don’t stay in negative emotion for long enough Big L, as pressing on the negative emotions is what makes the viewer feel understood Shame, identity threat, cost of failed attempts etc. Execute on this well, and viewer is desperate for relief, which in turn makes the the mechanism / product intro welcomed, not forced

9/10 times the mechanism that’s going to unlock scale is already sitting in your product Simple way to do this, is look at your product and find the most logical explanation It could be an ingredient that works differently to what the market has been using It could be a delivery method that makes absorption “possible for the first time” For one main product that I scale, it was just dialling in on a specific ingredient that exists in all my competitors formulas too, but it had been overlooked & not positioned as a key mechanism If you dumb it down, a good mechanism is just bringing a new explanation to the market Same product Same angle Different messaging Simple, but few execute on it well

@EcomAlexandr Same product, new mechanism

@cjfeth Did you sell a slightly different product? Or find a mechanism not previously mentioned that was from the same exact product?

I went into one of the most “saturated” markets in the US & my top spending ad was an AI authority figure rating solutions /10 My second top spender was a concept focused on comparing our version of the product vs all others on the market & going deep on the mechanism, positioning our product as the next logical step There’s a lesson in that In the most competitive of markets, you can often find quick leverage with dialling in on solution/product aware ads Most are focused on cracking big scaler unaware / problem aware ads & on new product tests, majority of people do the same by just following the competitors top spenders… which are usually more TOF concepts If sophistication of your avatar is already high, dial in your mechanism and go after the low hanging fruit Easy way to get some quick wins & break into positive cash flow

Min spend in CBO gets messy when you have a high volume of ad sets in the campaign ABO is far easier to manage, you have clear visibility of budgets across ad sets Having a high volume of ad sets in a CBO w/ min spend, you’re not actually using a CBO for what it’s made to do, so why not just test in ABO? You also just end up diluting out the campaign with minimums unless you’re already at a very high budget For me, too many times I would set a min spend in CBO, it’s well above KPI’s but meta still won’t push more spend Typical reply people will give is “yes it’s a retargeting ad that’s why it doesn’t get spend” - but then you launch in ABO, push spend and it keeps ripping You don’t miss out on profitable spend opportunities like you often do in a CBO with minimums And you still benefit from a CBO by launching proven winning ads inside a secondary scaling campaign

@Shine1Light different ad idea each ad set = 1 concept 3-5 different hook variations

@cjfeth Nice what counts as a concept

Current meta ads structure this Q1 & it’s ripping vs everything else Testing campaign: ABO Each ad set = one new concept $100/day budget per ad set to start Why test in ABO? I want a spend on everything. Unprofitable spend isn’t wasted spend as it contributes to learnings which = higher win rate ABO is also easier visible easier to manage than fucking around with all of the min spends within ad sets in a CBO If ad sets are hitting KPI, scale the budget on the ad set. I have no strict rules on % increases, that’s all fluff. Just scale the budget based on data and conviction Scaling camaign: Cost cap CBO Keep the winners active in ABO, but also rotate into this campaign. Look at average CPA on winning ads in your ABO, use this as your starting CC. Inflate the campaign budget - example starting budget 5k/day You’re trying to spend as much as possible, but you have a safety net with the cap in place. If demand is low/performance is bad, spend will drop. If it’s good, it’ll spend and scale. If you want more spend through it, increase campaign budget or increase cost caps. Lander campaign - ABO I also run a dedicated campaign for testing new pages. If I’m doing a batch test of landers, I’ll take my current best performing creative. If I’m testing 3 pages, I’ll launch 3 ad sets. All will use the same creative, only difference is which URL I’m sending it too. Easy way to split test pages in the ad account. Wallah 🥷

@geddyecom lower the ad set budgets to $25/day if you have budget constraints

@cjfeth What about spending less than 200 a day, are you just adding more adsets and cutting the adsets as you go? Because then you’d only be able to test 2 adsets at a time and would have to wait a while to launch more ads

5 dropshipping stores that are ripping on meta right now: - Seranova - Valorrea - Elare (dot) store - Cyper Glow - Try Auri All hitting big scale. Dropshippers are the best marketers in the space. Study the ad library of stores like these. Reverse engineer their funnels & creatives. Take note & implement.

@Jameseeeey @harryecommerce You boys killed it, what a come up 🤝

May 2024 I made £2.2k in 4 days with zero experience. No clue what I was doing, just started. Fast forward to now.. consistently hitting $330k/week… $17.1m a fucking year if I keep this up. Absolutely madness in reality. It wasn't smooth. Setbacks, doubters, months where nothing worked or made sense. But I just kept going. The one thing that actually changed everything was joining EB Builders. Private suppliers, weekly product drops, live calls, and a community that's genuinely ahead of the game. Less than $100/month. Still the best investment I've made. 👉 whop.com/e-commercebuil…

Imagine being hyped with $2.2k in rev across 4 days & less than 2 years later you’re printing $330k in 7 days. And these numbers are in-reach for anyone reading this @Jameseeeey & @harryecommerce scaled this brand to multi 6 figure months purely with 100% AI statics The barrier has never been lower with how well AI ads are converting & I’m not sure how long it’ll last But now is the time for execution: - Pick product with huge tam - Learn how the fundamentals of DR - Learn how to properly do research - Learn how to find leverage in tests - Learn how to execute mechanisms well - Learn how to write good copy & script ads And then go and leverage the fuck out of being able to launch any product with 100% AI ads Market is saturated but the competition is weak 🥷

Last chance to get inside EB before a well overdue price increase ⏳

@harryecommerce @Jameseeeey You and @Jameseeeey crushing it, huge year ahead 🤜🤛

$4.6M in 6 months… Grateful for @cjfeth and his community This is the first (and only) ecom group I’ve ever joined and it changed everything. 6 months ago I was working a 9–5
2 months ago I quit and went all in (after proving it was sustainable) Now doing $1.5M/month.
Building a real brand with returning customers.
And just bought one of my dream cars. If you told me 6 months ago this would be my reality, I probably wouldn’t have believed you. None of this was luck.
Right information. Relentless execution. If you’re serious about ecom, this is where I’d start 👇 
whop.com/e-commercebuil…

@zakaria_airak 🤜🤛

@cjfeth 🐐

biggest unlock I’ve had with increasing my win rate on new creatives is reverting back to manual research - reddit forums - curated tiktok fyp - answer the public - joining FB groups my avatar are in - amazon reviews - trustpilot - youtube comments - competitor’s ad comments - post purchase survey data manually doing this forces you to actually read & digest the information your knowledge on the avatar becomes your edge vs your competitors who just do deep research with GTP & don’t even read the doc build out a notion document for each avatar/angle you have and when doing manual research, start to build out your notion documents with screenshots, phrases etc. keep doing this and you’ll find you are far less reliant on AI writing your scripts, and you genuinely know how to connect & communicate with your avatar - the way your structure your sentences - the words that you use - the objections that you know to handle all of these make a huge difference in performance execute on this & your scripts and ads will massively improve

@funneloftheweek Viking dashboard

@shauneng @nikitalienov One of the hardest workers I know, great guy

1 year ago, @nikitalienov was at our Evolve mastermind doing $500k/month 1 year later, he's doing $3M+/month with his Ecom brand But he did everything the slow and hard way Most people scale fast with trash products and poor customer experience. Nikita scaled slower to get it right. Most people cheap out on talent. Nikita built a vision that attracted A+ players. Most people hoard knowledge. Nikita helped everyone around him. And he still hit $100k days and $3M+/month. Most people chase speed. Nikita built something that compounds and provides value to the world. The "hard way" turned out to be the easy way. It takes more effort to build an amazing product and customer experience, but in the long run, it makes everything easier Less chargebacks, less headaches, less angry customers Imagine having a product so good that 50%+ of customers keep coming back You can turn off ads, and your brand will still grow. That's true leverage. What you give always comes back to you. Very proud of him 🫶 Now we're running it back at our next Evolve mastermind (already full) to 6x again 😌

@itsliellevin @chukmk @omarecomuk My brotha 🤜🤛

@chukmk @omarecomuk @cjfeth 👆the community that started it all for me

$0 - $100k/m with ecom day 126 Revenue: £83 Ad Spend: £96 ROAS: 0.86 I changed the offers for the top 4 countries. AOV was too low The new offer is a much better one (we're starting to feel confident) Also, @cjfeth dropped an illegal amount of sauce on level 4 market sophistication, which has been a mind opener, and I think is going to be a game changer for me Going to rebuild the whole PDP around my new mechanism, and then start working on some new ads Cya tomorrow!🏌🏾‍♂️