People don’t experience reality. They experience interpretation. @rorysutherland | @OgilvyUK | @claripics
English
Nico Simpson
1.1K posts
Nico Simpson
@claripics
I speed draw concepts to facilitate people to picture ideas, depict concepts and illustrate processes.
Cape Town South Africa Katılım Mart 2012
855 Takip Edilen578 Takipçiler
What feels expensive psychologically may be cheap economically. @rorysutherland | @OgilvyUK | @claripics
English
People remember how something felt long after they forget what it cost. @rorysutherland | @OgilvyUK | @claripics
English
English
People are loyal to feelings before they are loyal to brands. @rorysutherland | @OgilvyUK | @claripics
English
Most businesses have only two modes: cost reduction and regulatory paranoia @rorysutherland | @OgilvyUK | @claripics
English
English
English
A good guess which stands up to observation is still science. @rorysutherland | @Ogilvy | @claripics
English
Creative breakthroughs come from reframing the problem, not solving the existing one better. @rorysutherland | @Ogilvy | @claripics
English
If there were a logical answer, someone would already have done it. @rorysutherland | @Ogilvy | @claripics
English
Data is fantastic at measuring the past. It’s terrible at discovering the future. @rorysutherland | @Ogilvy | @claripics
English
The biggest breakthroughs come from people who are willing to look irrational. @rorysutherland | @Ogilvy | @claripics
English
English
Innovation is often solving problems people didn’t know they had. @rorysutherland | @Ogilvy | @claripics
English
English
English
People don’t do what they say. They don’t say what they feel. And they don’t feel what they think. @rorysutherland | @Ogilvy | @claripics
English
A change in perception can be as valuable as a change in reality. @rorysutherland | @Ogilvy | @claripics
English
English