Clay Ostrom

Excited to see that the piece I wrote on customer research has been featured as the lead article in this month's @foundr magazine. 🔥 mapandfire.com/blog/branding-…

More results from our survey along with strengths and weaknesses of different types of research: mapandfire.com/blog/branding-… #research #branding

The most common types of research they conducted: 🗣Interviews (55%) 📊Surveys (51%) 👨‍👩‍👧‍👦Focus Groups (25%) How they conducted it: 🏠In-house (33%) 🏢Outside agency (26%) Both (21%) ⏱67% believed this type of work can be done in under 1 month.

We surveyed business leaders on the benefits they got from conducting research... ✅Provided new insights we didn’t previously have (40%) ✅ Increased confidence in our direction (39%) ✅ Directly informed our strategy (38%) Nothing beats understanding your #customers. 🔥

About 50 years before Steve Jobs talked about "1000 songs in your pocket" for @Apple's debut of the iPod, @chevrolet had a similar idea. 😀 Turn Features into Benefits: 1) Simplify language 2) Provide real life context 3) Create a visual 4) Evoke an emotion #messaging

Launched our all new Brand Strategy Field Guide content hub...100+ articles and another 100+ pages of resource guides, case studies, and exercises on all sorts of brand and marketing topics. 🔥 Free, ungated, ready to go 😊👍 mapandfire.com/field-guide/ #brand #marketing

So much joy discovering the pod 60 SONGS THAT EXPLAIN THE '90s this week. Deep dive nostalgia with all-time favs: Pavement, Smashing Pumpkins, Alice in Chains, Radiohead. Created by the hilariously poignant @harvilla whose vocal stylings are like a long-form Mitch Hedberg.👏

A project I've been working on for the last 6 months. Super happy to get it launched 😁 It's been a fun experiment to play with this blend of technology and creativity. #AI #MachineLearning #branding

Launching our AI-generated logo collection this Thursday 😊

Second logo from our upcoming AI-generated brand identity collection (32 in total). This one is for the Construction industry. AI-tagline: "We are your neighborhood" 🤖 #AIart #MachineLearning #brand

The first example of our upcoming AI-generated brand logo collection. They are all created without human guidance. We trained the ML model and let it decide what it thought was best. The results have been weird and fascinating.😄 #AIart #MachineLearning #brand

@proof_xyz @0xDecaArt @XCOPYART 0x1080a92da78dDDe864D556B23bb5aD6f1CBC9bDA

GM! @0xDecaArt is raffling off 32 pixels of @XCOPYART’s Right Click Share. To participate, drop your ETH address (ENS works) in the replies within the next 24 hours and Deca will randomly select winners from the thread. Free mint and open to anyone reading this! 🙏

@KateBour I'm ashamed to say I've put a pin in things on multiple occasions. 😭

Is there any annoying business jargon that you’re totally guilty of using? (Don’t worry if you can’t think of anything right now. We can circle back when you have more bandwidth or take it offline to synergize)

There’s a lot of interesting discussion (and opportunity) happening around demand generation marketing right now...but not as much on how to get started. Wrote a new piece on how to use brand positioning to spark your #demandgen strategy...⚡️ mapandfire.com/blog/demand-ge…

Great piece from @asmartbear unpacking growth, the misuse of the term "exponential", and the lifecycle of startups and marketing campaigns connecting back to human behaviors. 🔥 longform.asmartbear.com/docs/exponenti… #growth

As both a player and a brand geek, I couldn't resist digging into: -What elements helped Wordle achieve viral growth? 🔥 - Why did the game's alleged increase in difficulty make people so angry? 🧐 #Wordle #brand mapandfire.com/blog/brand-cha…

Just published insights from a large brand data collection project we're working on...analyzing brand communication from 4,598 brands. 🔥 Digs into messaging, images, colors...give it a look! 👀 mapandfire.com/blog/5-ways-to… #brand #data

Just posted a new article on how to use brand extension to spark growth. 🔥 Features a simple new framework + two case studies: @calm's meditation themed puzzles @kevinrose's new NFT-based membership community, Proof Collective mapandfire.com/blog/brand-ext… #brand #NFT

I launched a new resource section on our site featuring brand strategy and marketing case studies of well known companies. 💡 It's part of a larger brand data collection project we're working on at Map & Fire which I'll be sharing more of soon. 🔥 mapandfire.com/branding-strat…

Brands that take a safety-in-numbers approach may avoid the problem of being dismissed by customers, but it’s likely to lead to an even worse outcome — being totally forgettable. Wrote a new piece on how to stand out in a Sea of Sameness. 😀 mapandfire.com/blog/competiti… #branding