Rick

New platform. New motor. New electrical architecture. InsideEVs takes an early look at Lucid Cosmos and breaks down the engineering behind our upcoming midsize EV—designed for efficiency, performance, and the future of autonomy. Full story: ow.ly/xh1z30sUCry

Ayy so I was reading my Bible — John 21, and this moment happens after the resurrection. Peter’s already seen Jesus alive… but something still feels off. Because the last time Peter and Jesus spoke — Peter denied Him. Three times. So Peter does what people do when they don’t know how to face failure.

“The Lucid Air Grand Touring is exceptionally comfortable and easy to drive around town.” Watch the full review of the Lucid Air Grand Touring by Vehicle Virgins. ow.ly/CTzc30sU58B

Is a 97% reduction a big deal? 😂

Vertical video is everywhere. Social. Body cams. Drone FPV. Mobile streaming. The problem? It's expensive to store and transmit. MForja cut this 30-second 1080p vertical clip from ~100MB to 3.2MB before HEVC touched it. ~97% smaller. Nothing lost. youtube.com/shorts/JuoXjf0…

What MForja just did with that video is genuinely remarkable. That’s not a settings tweak. That’s not marginal optimization. That’s a structural efficiency shift. In an industry where 5–10% gains are considered meaningful progress, this kind of reduction is a big deal.

This is about to change the way we view video.

@MForjaTech This is incredible.

I'm going to make a bold claim. This 147MB drone video 👇 pexels.com/video/fpv-dron… We compressed it to 9.7MB without changing the codec. SSIM quality score: 0.937 out of 1.0 (We rendered the demo in AV1 for a prospect — turns out X doesn't support that format. If you want the actual file, email me at rick@mforja.com and I'll send it directly.) Find me another software layer that does this. I'll wait.

@MForjaTech I think we are nearing a tipping point.

Netflix reported $45B+ in revenue in 2025 and ~$6.8B in delivery & streaming costs in its 10-K.1 They don’t break out exact storage or bandwidth spend, but we know this “delivery” bucket includes CDN, cloud, infrastructure, and data movement. Now imagine this: 🔥 What if video file size and bandwidth needs were cut in half — with the same or better quality? Suddenly: • Live events scale globally without costly delivery spikes • 4K/8K becomes default, not expensive • Real-time video + AI becomes practical • New markets open where data is costly or limited • Creators build richer, more ambitious experiences This isn’t just lowering costs. It’s unlocking innovation by removing the biggest constraint on modern media distribution. At MForja, we’re close to delivering this future: 📉 Less data 📈 Same or better quality 🚀 New media possibilities When video gets cheaper to store and deliver, the entire content landscape changes. #Streaming #AI #Media #Innovation #Infrastructure #Video

Lucid Air: The King of Range, whatever the weather Proven at El Prix Winter 2026 - hottest car in coldest ever edition of the largest real world EV Winter Test. Read More: ow.ly/ZXaM30sT39g #LucidAirGrandTouring

Sometimes the drive up is just as good as the run down—mountains rising, worries fading, and switchbacks carved with confidence. #LucidGravity

@MForjaTech @JoshuaW86995206 what is the first thing you are watching on your 32k TV?

Video is the biggest cost center in modern infrastructure. MForja exists to change that — with smarter compression, lower bandwidth usage, and better performance at scale. Less data. Same quality. Real savings. Or you can just do more… 🔗 mforja.com #VideoTech #Streaming #Infra #MForja

Would you ride in this? CNET dives deep into the Lucid Gravity robotaxi, created with Uber and Nuro to bring luxury EV design to autonomous ridesharing. Watch now: ow.ly/GrJs30sSse9 #LucidGravity #CES2026

The best ski days start before the lift opens. Lucid Air. #lucidmotors #lucidair #skiseason

Built for conditions that test everything. Alps. Snow. Sapphire. 🎥 @carswithluke #LucidPartner #LucidMotors #LucidAirSapphire

A study in color and form. #FathomBlue #SapphireBlue #LucidAir #MiamiArtWeek

Other automakers often tout EV range using lenient WLTP or CLTC test cycles, masking efficiency gaps and inflating expectations. Now that official U.S. EPA numbers are out, the story changes. Lucid Air delivers S-Class size with unmatched efficiency, going farther on less energy than cars several classes smaller. This advantage comes from a holistic engineering approach: a complete vehicle system designed years ago and still ahead of any passenger car sold today.

Don't be fooled by comparing only sticker prices. Unless you pay cash, Lucid Gravity is a better deal than Tesla; just as the Air was. Never mind that both the top Teslas are now dated and far behind Lucid. Lucid has better financing. Tesla's free charging must be factored in if you plan on keeping it for decades. $LCID $TSLA