Clever Zebo

You'll be able to buy ads on chatgpt later this month. Their ad revenue has now surpassed $100M.

business.linkedin.com/content/dam/me… Optimize your site for AI search. LinkedIn just released this helpful ungated guide.

This is big for SEO folks: Google AI Mode traffic data comes to Search Console searchengineland.com/google-ai-mode…

So it begins - searchengineland.com/google-ai-over…

Will Google’s AI Overviews kill the click? searchengineland.com/google-ai-over…

Google launches AI Mode to all U.S. searchers with new features searchengineland.com/google-ai-mode…

Automate your SEO work. searchengineland.com/automate-seo-a…

AI generated content will rank worse after Google's March SEO update: searchenginejournal.com/google-march-2….

Engineers still avoid taking to sales. What else is new? Find out how your conv. rate stacks up. chilipiper.com/post/form-conv…

My grandma is better than you at lead gen & sales. Let me explain. I go to my grandma's house to drop something off. We're talking and she pitches me an entry level offer - some freshly baked cake. I'm respond "I'm okay, thanks." However, this is just the start of her sequence. 5 minutes later, she follows up "Alex, I baked this cake just for you, just smell it." (personalized lead magnet) So, I smell it. It smells delicious. I fold and take a bite. You think it's over? Nope. There's an instant upsell. "Alex, let me make you some coffee." Who am I not to take some coffee with my fresh cake. I accept the coffee. Sold again. And it goes on and on until we're sitting at the dinner table eating a whole feast. Learn from your grandparents - they're the hidden masters of lead gen/sales.

The Magic Quadrant doesn't matter as much as you think. Here's what does matter when you want SaaS buyers: trustradius.com/vendor-blog/20…

Agencies: are you looking for a more cost-effective way to reach B2B leads? @CleverZebo tried newsletter sponsorships for their clients and got professional leads like LinkedIn Ads, but at a much lower CPC. 💸 Check out our blog to find out more: buff.ly/45sUYBg

Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. searchenginejournal.com/microsoft-unve… via @MattGSouthern, @sejournal

LinkedIn launches a messaging inbox for company pages, enhancing direct communication amid economic shifts. searchenginejournal.com/linkedin-unvei… via @MattGSouthern, @sejournal

From educational explainers to client testimonials, harness the power of video marketing to grow your law firm. searchenginejournal.com/video-marketin… via @jasonhennessey, @sejournal

Big news from @LinkedIn Ads! Lead Gen Forms will now prefill the work email field only after VALIDATING that the email address in the member’s profile is a work email address. Lead quality improvements await! linkedin.com/help/lms/answe…

How many brands out there have methodically tested sentence case against title case in SEM?