Cloé Luv

Every day, I’ll drop one real, raw, and battle-tested piece of branding advice for startups. No fluff. No Canva tips. Just what actually works when you’re building from zero. Follow this thread‼️

Stop branding for aesthetics. Start branding for survival. Relevance is louder than design.

D2⬇️ The best brands are built backwards: → Identity → Emotion → Then product If you start with “what you sell,” you’ll sound like everyone else.

D1⬇️ Don’t try to look “big.” Try to look real. Authenticity beats scale—especially when you’re small. People don’t fall in love with polished—they fall in love with personality.

Every day, I’ll drop one real, raw, and battle-tested piece of branding advice for startups. No fluff. No Canva tips. Just what actually works when you’re building from zero. Follow this thread‼️

People buy brands that help them: → Escape burnout → Feel less alone → Find meaning Your product is the vehicle. The brand is the emotional GPS.

Branding isn’t about being liked. It’s about being remembered. Bland doesn’t go viral. Vanilla doesn’t build loyalty. Be bold, be weird, or be ignored.

Your audience doesn’t care about your “brand story”… unless it helps them tell their story better. That’s the shift most founders miss.

Elon Musk is a master of branding. Not because people like him—but because they can’t stop watching. Remember: attention is currency. Love and hate both pay.

I tried to be a princess and failed. Now, I'm a businesswoman.

Why Content Can Be Hard to Understand: ✅Too Much Jargon ✅Poor Structure ✅Assumes Too Much ✅Vague Language ✅Bad Formatting ✅Too Much Info ✅Cultural Barriers

Posting for the #algorithm = reach. Think trends, hooks, and timing to get seen. Posting for your #audience = trust. Think value, relevance, and connection to get results. The sweet spot? Do both.

#MrBeast isn’t a YouTuber. He’s a brand system. Content → virality → product → reinvest → repeat. Gen Z sees him as a role model more than most CEOs.

It’s not enough to get noticed—you’ve got to be unforgettable. Marketing grabs attention, but branding earns loyalty. Play the long game. 🎯💡

People say, “Make your brand authentic.” Okay, but what if your authentic self is toxic, lazy, or inconsistent? Fix the brand by fixing the leadership first.

Unpopular truth: Branding is manipulation. The goal? Control perception, trigger emotion, and shape behavior. Anyone who says otherwise is lying or selling Canva templates.

#TaylorSwift is running a billion-dollar emotional brand. What’s the product? Not music. Not merch. Belonging. The #Swiftie community is her moat.

Every founder who “doesn’t believe in branding” ends up rebranding after the third investor pitch falls flat🤔

When you focus on what your customers truly need, your brand becomes more than a product or service—it becomes a solution.

So proud to share that we've won the 100 Women to KNOW in America!🏆 Huge thanks to everyone involved!

Kendall Jenner’s Coachella playbook? ✔️ Know your audience ✔️ Build an experience ✔️ Obsess over the details ✔️ Let the content create itself #CoachellaMarketing #EventBranding #KendallJenner #818Tequila

🎯 The result? Hundreds of pieces of organic content, celebrity pull, and massive buzz—all reinforcing 818 as more than tequila. It’s a vibe.

Kendall Jenner didn’t just attend #Coachella2025—she branded it. Here’s how 818 Tequila became the most talked-about activation at the festival. 🧵