Claire Jefferson

"Millennials consider print media as more trustworthy and authoritative and report a stronger emotional connection to messages delivered on paper", this article explores Millennials and Gen Z preferences when it comes to advertising. marketingprofs.com/opinions/2016/… #gcflexo @ClemsonGC

Packaging can make or break a consumer's decision to purchase a product. Color, typography and design all play into a consumer's first impression. This article goes into detail about what consumers are attracted to at first glance. johnsbyrne.com/blog/packaging… #gcflexo @ClemsonGC

@KJenkins_ClemGC @ClemsonGC This is a really neat study to look at. I know I tend to lean towards products housed in eco friendly packaging. Sustainability is becoming more and more relevant in the print/packaging world. #gcflexo @ClemsonGC

hbswk.hbs.edu/item/relative-… This article describes how consumer behavior is now becoming more important in the print industry. Sustainable choices is quickly becoming popular with millennials and Gen Z. The experiment was performed with 7,000 subjects. @ClemsonGC #gcflexo

@AmeliaLittlejo1 @ClemsonGC Such a great article, Amelia. I agree that direct mail is much more effective and this article proves it! Consumers love things they can hold in their hands - not just another email that goes to their junk folder. #gcflexo @ClemsonGC

marketingtechnews.net/news/2016/jul/… The print industry is 50 times the size of the music industry and growing rapidly thanks to the marketing industry! Print isn't dying, in fact, 79% of consumers will act on direct mail compared to only 45% who say they deal with email! #GCflexo @ClemsonGC

@MacaleF @ClemsonGC It is so great that corrugated is on the rise. Eco friendly packaging is something I really appreciate when choosing a product. Using corrugated can be both budget and earth friendly if done correctly! @ClemsonGC #gcflexo

In the printing industry, the corrugated board trend is growing rapidly! It is predicted to grow more that $380 million by 2023. Millennials and centennials have contributed to the trend because of a desire for environmental protection! #gcflexo @ClemsonGC packagingstrategies.com/articles/90663…

@katiedooods @ClemsonGC COOL article, Katie! Aspiring entrepreneurs should read this article. The first thing that popped into my mind when reading it was the "3 second rule" we learned about in GC 3400. Consumers have pretty short attention spans - make your website easy! @ClemsonGC @gcflexo

The technology world is constantly changing and upgrading. It's important to keep up with these changes and overhaul tips so that your business website can remain relevant! #GCWeb @ClemsonGC When You Know Your Business Website Needs an Overhaul business.com/articles/signs…

labelandnarrowweb.com/issues/2018-03… This article highlights the advancements and relevance of proofing today even though new technologies have made machines much more consistent. Proofs are critical - they show a customer what to expect before a job goes to press. @ClemsonGC #gcflexo

gemalto.com/govt/travel/se… This article is about the print security technologies used on official documents like government identification and US bank notes. With technology ever evolving, counterfeiting is easier to do and security printing can help to stop it. @ClemsonGC #gcflexo

@MacaleF @ClemsonGC @Nilpeter is a great company working to advance flexographic print technology! With reduced hands-on operator time and auto registration, this press is paving the way for additional advanced presses to follow. Great find! @ClemsonGC #gcflexo

Excited to have the opportunity to run "The most versatile flexo press on the market" in GC 4060 this semester! The Nilpeter press housed in Godfrey Hall is an amazing addition to the @ClemsonGC Department! #gcflexo labelsandlabeling.com/news/new-produ…

@Katheri71459654 @ClemsonGC Great insight, Katherine. I agree that the flexography market is booming. Increased automation such as in-press proofing and hybrid digital/flexo machines can lead to increased efficiency and higher quality products. @ClemsonGC #gcflexo

blog.focuslabel.com/flexo-press-in… The forecast for the Flexograph market looks promising! The printing industry is looking at an increase in automation, UV drying, hybrid units, and sustainability. #gcflexo @ClemsonGC

packageprinting.com/article/flexos… This article links flexo and my favorite part of the GC industry, packaging. Ashley Roberts recaps a recent webinar on the "5 P's of Packaging Innovation" and how more and more packaging companies are transitioning to flexography. @ClemsonGC #gcflexo

@PaigeGagnon7 @ClemsonGC These packages are so cool! I love how uniform the designs are from package to package. The branding is consistent which helps a consumer recognize the products/brand. @ClemsonGC #gc3400

I found lots of inspiration in this fun and colorful packaging! I love seeing designs come to life from Illustrator to the actual package. @ClemsonGC #GC3400 behance.net/gallery/640212…

This is a really neat article on the "how to's" of packaging. Simplicity can go a long way. On average, a woman spends $43 on cosmetic products in a single trip. The look of the package can determine whether or not he/she will buy. #gc3400 @ClemsonGC

This article mentions the widespread use of plastics in packaging and how companies are moving away from plastic to conserve it and preserve our environment. Many companies are straying away from the plastic straw in effort to be more eco friendly. #gc3400 @ClemsonGC

Special thanks to @ebwalker101 for hosting the @AdobeXD workshop at @ClemsonUniv ! It was a great time learning some tips & tricks of XD and even winning second place in the workshop contest!! #GC3400 @ClemsonGC

packagingdigest.com/packaging-desi… This is a neat article about Chobani and their efforts to support military families through their packaging. Most don't think to advertise/spread an idea via packaging but food packaging reaches such a large audience. @ClemsonGC #gc3400

@mmmurdo1 @ClemsonGC What a cool article! It's amazing what a few small edits in logos can do for a product. I know that I sometimes choose products based on their branding and packaging. @ClemsonGC #gc3400

bit.ly/2vm6NNh In the cosmetics industry, branding is important to make a product stand out on store shelves. This articles contains specific guidelines to market a beauty product by "making up" packaging. Remember to, "prime before you design!" @ClemsonGC #GC3400

This photo was taken in my hometown. The purpose of the poppy display was to honor the 100th anniversary of the WWI armistice. I think it is so neat how technology can help us make such creative displays on a very large scale. @ClemsonGC #gc3400

Churches are such interesting structures to visit. They can be simple and beautiful or ornate and extravagant - it is so interesting to see the varieties. The detail in church designs can make photos very beautiful. @ClemsonGC #gc3400

This photo was shot from such a perfect angle. The fog gives the natural composition of the trees lots of dimension. The theme of the photograph matches the subject. The feelings of darkness and solemnity one feels in a cemetery are magnified in this photo. @ClemsonGC #gc3400