Red Bull sells 10 billion cans a year.
But it’s not a beverage company. It’s a marketing firm, spending 35% of sales on marketing vs. Coca-Cola (9%) and Pepsi (7%).
I wrote more here (after drinking 3 sugar-free Red Bulls): trungphan.substack.com/p/the-genius-o…
"This book was brilliant and really really funny. It made me think of books in a different way. In fact it was so good that I dreamed about the story"
(Reader aged 10)
Read more reviews: bit.ly/3X3FW1t@RichardAyoade@tormalore@WalkerBooksUK