Cody Schneider

Deploy your marketing agents in 5 business days - cal.com/cody-schneider…

at the end of last month I deployed a cold email agent for a health startup it created 15 leads so far from a test cohort of 550 leads here's how it works agent scrapes google maps for target customers ICP and then does firmographic research (practitioner count at practice) for lead scoring if ICP, passes ok so these are SMBs, so we had the agent guess the email variations of the business owner and then used cheap email validation software to check if it exists eg something like mailtester .ninja if exists, then double validate with millionverifier then added to cold email infra for instantly AI lead gets emailed, and AI agent manages inbox pushing to demo request scheduling we set up email infra for this company, and now that they know the offer that the audience is receptive to, the agent will run autonomously if you want this agent more below

Deploy your marketing agents in 5 business days - cal.com/cody-schneider…

you're being way too ROI driven on your marketing right now fr stop today, this every moment, you need to allocate 10% of your budget to just building brand not bottom of funnel not anything explicitly trackable just brand notoriety in your category why it's going to make your life so much easier 24 months from now and it's also going to decrease your customer acquisition cost, which will increase ROI when you just focus on bottom of funnel you're going to face the law of increasing cost per click as time goes on every market becomes more competitive there is only so much ad inventory available, so over time prices will increase so to compete you need to build brand brand is something no one can ever take away from you they are specifically searching you out how do you do this by making content that is at the cross section of educational and entertaining you're being way to ROI driven on your marketing right right now, go start

Deploy your marketing agents in 5 business days - cal.com/cody-schneider…

so many sales leaders have never worked with a marketing team that actually creates pipeline it is so insane and the main reason is because the orgs are so separate and have misaligned incentives historically sales wants qualified leads marketing is measured to lead volume what should really be happening marketing serves sales they aren't subordinate, they aren't order takers but they serve sales how first marketing interviews sales on best customer once defined marketing builds system on how to get in front of this person and make this person as bought in as possible so by the time they talk to sales, they are as close to buyer ready as possible so many sales leaders have never worked with a marketing team that actually creates pipeline if you want this get below

Graphed .com - Deploy AI Agents for Marketing Forward deployed engineers implement marketing agents in 5 business days Grow your business without increasing headcount Learn more at the link graphed.com

Deploy your marketing agents in 5 business days - cal.com/cody-schneider…

how to make inbound leads happen on autopilot you need to build digital gravity what is digital gravity it is your influence within the niche you exist in how do you build it you need to make digital mass on the internet how to make digital mass make content wherever your target customer spends time online the more mass you have the more digital gravity the more inbound leads

Graphed .com - Deploy AI Agents for Marketing Forward deployed engineers implement marketing agents in 5 business days Grow your business without increasing headcount Learn more at the link graphed.com

Deploy your marketing agents in 5 business days - cal.com/cody-schneider…

playbook im obsessed with right now run webinar weekly at exact same time, eg Wednesday at 11a pst the webinar content is exactly the same, only title and description change weekly webinar is "free training about AI" that they want then cold email ICP with an offer they want have open tracking on when people open, send calendar invite to next webinar time they'll accept they will come its ridiculous if you want use to implement this same strategy for you get it below

Graphed .com - Deploy AI Agents for Marketing Forward deployed engineers implement marketing agents in 5 business days Grow your business without increasing headcount Learn more at the link graphed.com

Deploy your marketing agents in 5 business days - cal.com/cody-schneider…

AI UGC alpha right now using AI to find emotional triggers the product solves learned this from mortgage refinance industry people buy not based on logic, but on how it makes them feel you can use this same strategy for everything EG here is for graphed Defeat — this is the entry point. they already tried and it didn't work. without this emotion they're still in DIY mode and not looking for help. Helplessness — the sustained version of defeat. they know the answer is data infrastructure + engineering talent and they have neither. this is what makes them a buyer and not just someone who's frustrated. Anxiety — the always-on background feeling that money is being wasted right now, campaigns are underperforming right now, and they can't see it. this is what creates urgency even when there's no external deadline. Decision fatigue — they've evaluated tools, read the comparisons, sat through demos. they don't want another platform. they want someone to show up and do it. this is why "forward-deployed engineers" converts harder than a self-serve signup. Relief — this is the emotion at the moment of purchase. all the others push them toward the call. relief is what they feel when they hear "we handle your data pipelines, warehouse, and production hosting." it's the payoff emotion — the reason they actually say yes. then write scripts based on this

Graphed .com - Deploy AI Agents for Marketing Forward deployed engineers implement marketing agents in 5 business days Grow your business without increasing headcount Learn more at the link graphed.com

Deploy your marketing agents in 5 business days - cal.com/cody-schneider…

your Claude Cowork live artifacts will totally sync $10,000 /mo of facebook ad spend data through the marketing api and be 100% accurate for month over month analysis that your marketing agents are relying on to make decisions and it will totally be able to join data across facebook, google analytics, posthog, and stripe i promise you but fr you need data pipeline and data warehouse, it is the only way and if someone is trying to sell you caching, just run this is the sign you've been looking for

Deploy your marketing agents in 5 business days - cal.com/cody-schneider…

first time founder "here's my app i hope you like it" second time founder "I'm going to automate an entire job role that costs $100,000 a year salary and sell it to them for $50,000 a year and I'm going to have hermes research my exact target customer, find their emails, and cold email 50,000 target customers a month"

Graphed .com - Deploy AI Agents for Marketing Forward deployed engineers implement marketing agents in 5 business days Grow your business without increasing headcount Learn more at the link graphed.com

find bottom of funnel target keyword with keywords everywhere api and data for SEO api keywords are x vs y, x alternative, x review for each keyword, scrape ranking page 1, write based on what ranking + your unique perspective on industry publish content CTAs scatted after first paragraph, 25%, 50%, and 75% down the page set up conversion event for signup track landing page vs signup event to know what pages working

can anyone recommend an SEO skill, especially for programmatic SEO?

@notmissing_ software

@codyschneider Ok that’s quite interesting. But what offer do you sell? Is it education related? Like selling a course?