
A man sold a company that had never turned a profit for $5.7 BILLION, on April Fool's Day. Yahoo thought it was the steal of the decade. Three years later, they shut it down completely.
> Mark Cuban co-founded Broadcast.com in 1995
> A service that let people stream out-of-town sports radio broadcasts over the internet.
> He took it public in 1998. The stock jumped 250% on its first day of trading, pushing the company to a $1 BILLION valuation with Cuban holding roughly 30% of it.
> It had 570,000 users and had never turned a profit, on its own or later under Yahoo.
> On April 1, 1999, at the height of the dot-com bubble, Yahoo bought Broadcast.com for $5.7 BILLION in stock.
> Cuban, sensing the bubble couldn't last, worked with Goldman Sachs to structure a "collar" hedge on his Yahoo shares, locking in a guaranteed value before he was even legally allowed to sell them.
> Six months later, the dot-com bubble collapsed. Yahoo's stock fell more than 90%.
> Because of the hedge, Cuban kept his fortune intact almost entirely, an outcome Wall Street has called one of the greatest trades in market history.
> Yahoo shut Broadcast.com down completely in 2002, three years after paying billions for it.
> In 2017, Verizon bought the entirety of Yahoo for $4.5 BILLION, less than what Yahoo alone had paid for Cuban's company back in 1999.
He sold a company that never made a dollar of profit for $5.7 BILLION, then quietly protected the money before the crash even happened.
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