IMI International
17 posts
IMI International
@consultimi
A full-service marketing consultancy - leveraging consumer marketing research - specializing in the optimization of brand activations
Katılım Eylül 2010
2 Takip Edilen113 Takipçiler
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If you're not stealing from the competition it'll be tough to move the needle. #zerosumgame #ROI
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The #PanAmGames have arrived! Here's a snapshot of other events Canadians wish would come to Canada #sponsorshipmktg
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IMI International retweetledi
Market, Moment, Message, Mechanics, and Media all have to be right for groundbreaking results. @consultimi's 5 M's discussed at #CSFX15
Edmonton, Alberta 🇨🇦 English
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IMI International retweetledi
Don Mayo of @consultimi at #CSFX15 on winning over Canadians: Not just competing w/ brands in your category, but ALL brands for relevance
Edmonton, Alberta 🇨🇦 English
IMI International retweetledi
Canadians want Canadian companies to do well, hoping @BlackBerry makes a comeback - @consultimi research findings at #CSFX15
Edmonton, Alberta 🇨🇦 English
Curious about what company Canadians want to be successful? #CSFX15 We asked - here’s what we found:
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Not surprisingly, what brand to buy / celebrity to follow didn’t make the list of issues on Canadians’ minds. #CSFX15
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@taraltucker here's the sample from our ConsumerTrack study. Brands were mentioned in open-ends. Hope that's helpful?
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36% of Canadians donated to help Haiti, only 9% for Chile. Celebrities and Politicians work as awareness generators
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In fact, just under 6/10 Canadians agree that celebrities involvement in charity is positive as it has the power to publicize these issues
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