ConversionWise

🪙

I've just pulled together our biggest swipe file ever. 100+ landing page redesigns — before and after. See how small design changes = big performance lifts. Like + Comment “pages” below and I’ll DM you the link. (Must be following)

@oliverkenyon Pages

Just hit 4,000 signups for our upcoming Shopify theme launch.

Pretty sites don’t always sell. Fable’s store looks great but it’s missing key conversion signals 👇 Here’s how I’d optimize their experience after 12+ years improving 4000+ ecommerce brands: 1/ Homepage Above-The-Fold → Added trust bar (free shipping, easy returns, NY design) → Highlighted review count (10,000+ customers) for credibility → Stronger headline: “Functional Design For Happier Pets & Homes” → Clear benefit-driven subheading showcasing everyday value → Contrasting CTA: “Shop Essential Supplies” → Scroll cue linking to key product categories → Added testimonial for instant social proof 2/ Product Page Enhancements → Introduced trust bar at the top for reassurance → Larger, lifestyle-focused hero imagery → Added social proof (rating + review count) → Clear benefit-led bullet points → Improved pricing hierarchy with strike-throughs → Added clear sizing/variant section → Strengthened overall visual hierarchy and CTA contrast 3/ Cart Page Transformation → Added value bar showing progress to free gift → Simplified product details for clarity → Introduced dynamic cross-sells with “Add” buttons → Highlighted total savings clearly → Added trust signals and payment logos under CTA → Full-width, high-contrast checkout button While these are educated CRO improvements, real growth comes from A/B testing each hypothesis. Even so, changes like these alone could lift conversions significantly. Follow @oliverkenyon for more landing page & DTC tips.

@oliverkenyon cart

Two Shopify carts. One leaves money on the table. The other boosts AOV by over 30%. 👀 Want access to the high-converting cart? Like + Comment “cart” below and I’ll DM you the link. (Must be following)

SURGE......Q4/2025.

PAY ATTENTION!

@oliverkenyon 👀

Not a bad way to start the week guys, long live CRO!

Fresh PDP design from the ConversionWise kitchen 🧑‍🍳

I’ve got some big news that I’m "almost" ready to share. For those of you who’ve been following me for a while, you might already have a good guess at what it is. Let’s just say it’s something we’ve been researching for 12 years… and actively building for the last 3–4. We finally feel it’s ready. And I truly believe it has the potential to revolutionize the e-commerce CRO space. This launch has taken countless hours of work across multiple departments, millions upon millions of data points, and more late nights than I’d like to admit. We’ve done big launches in the past. From the largest CRO academy and community online, to our course, to pioneering new ways of doing CRO before most agencies had even started. But I’ll be honest, I haven’t felt like this before. Nervous. Excited. Butterflies........ Because this one is different. This one feels huge. We have massive ambitions with this launch. And I can’t wait to start sharing more over the coming weeks as we gear up to open it to the public. Also with my new promise to #buildinginpublic, i'll be sharing the good, bad and ugly...on the way. For now, here’s a little teaser to get you excited. Any guesses what we’re building? 1000+ cool points for correct gueseses.

You should listen to the 🐐 @ezrafirestone and book in a discovery call now ➝ cnvrsn.co/xlbDD

@oliverkenyon @ezrafirestone 🧐

Things you love to see!

🍺

A jam-packed few days in London with @conversionwise and @triplewhale. 🇬🇧

Don't miss out!

Clean...... @conversionwise

This one’s personal. ❤️ Next up at the Conversion Rate Conference is someone I consider a brother in CRO, @dylanander. Earlier this year, Dylan reached out asking if we could co-host this years event. And honestly? I didn’t even hesitate. It was an instant yes. ✅ He once told me that when he first got started in CRO, I was one of his inspirations and now, I can confidently say he’s one of mine. The work he’s done with his agency SplitTesting and now with Heatmap.com is nothing short of remarkable. 🧠 Dylan will be delivering a keynote titled: “Unf*ck Your Data and Start Doing CRO Like a 9-Figure Brand” — and trust me, you’re going to want a front row seat for this one. It’s raw. It’s real. It’s exactly what this industry needs right now. 🎟️ Join us and hear from one of the best in the game: (check comments for free tickets)