Convince & Convert

Emily in Paris is what people who don’t work in social think working in social is.

It’s not just about connecting with your audience—it’s about learning from them. You can fine-tune your messaging, personalize the experience, and scale it in a way that still feels human. 🎧 Listen here: heyor.ca/4iryge

We’re always honored to hear from our listeners—thanks Arlie this thoughtful review. If you’re in social and looking for real talk, smart insights, and conversations with the best in the business, give Social Pros a listen here: heyor.ca/fTe1Id

On this episode of Social Pros, Robbie joins @ZonteeHou and @JasonKeath to break down how brands can blend AI, personalization, and segmentation to create content that actually connects. 🎧 Listen now: heyor.ca/4iryge

Geisha Garcia shares how the University of Miami is not just recruiting student creators but empowering them. By teaching best practices and trusting them to own their voice, their team is turning students into social media pros. Listen here: heyor.ca/TDM8hx

🎧 New episode alert: Beancast 776 is out now—and it’s a must-listen for marketers navigating rapid industry shifts. This week, Zontee Hou joins the panel to discuss some of the biggest headlines impacting brands today: thebeancast.com/beancast-marke…

On this episode of Social Pros, Geisha Garcia shares how the University of Miami uses audience responses to craft engaging carousels that spark conversation and build community. 🔥 Want the inside scoop? Listen here: heyor.ca/TDM8hx

Geisha Garcia shares how the University of Miami is building a next-level program—empowering students to craft Tik Toks that actually feel like TikToks. No stiff scripts, no forced messaging—just relatable content that speaks their language. Tune in here: heyor.ca/TDM8hx

🧠 AI writing tools: love them, hate them, can’t ignore them. We’ve rounded up the top contenders—but now it’s your turn: 👇 Which AI writing assistant is your go-to? Drop it in the comments!

Authenticity, collaboration, and content that actually connects—higher ed social is evolving, and Geisha Garcia is leading the charge. Plus, she shares why social teams need a seat at the table before big marketing initiatives roll out. Listen here: heyor.ca/TDM8hx

On this episode of the Social Pros Podcast, we’re joined by Todd Lebo, CEO & Partner at Ascend2, to talk about how AI-powered automation is transforming the way marketers work—without losing the human touch. Start watching: heyor.ca/Rmiata

Want more engagement, more credibility, and content that actually connects? 👉 Tune in now to this episode of the Social Pros Podcast with Todd Lebo: heyor.ca/Rmiata

Rebrands are risky—but they can also be game-changing. We break down the strategy, timing, and payoff of a successful rebrand in our recent blog post. 👀 Read the full post here: heyor.ca/QjRHKs

On this episode of The AI Forecast, managing director of Convince & Convert @ZonteeHou joins host Paul Muller to break down the power of data-driven personalization. 🔗 Listen now: youtube.com/watch?v=JiP60r…

In our latest episode, Todd Lebo, Partner & CEO at Ascend2 breaks down how AI is reshaping content marketing and more. Listen now: convinceandconvert.com/podcasts/episo……h-with-todd-lebo/

Randi Stipes, CMO of The Weather Company shares insights on how to harness nature’s cues to power up your strategy. Smart marketers know—relevance is always in season! Listen Here: heyor.ca/iII3N7

In this episode of #SocialPros, Matthew shares how large language models (LLMs) are making social listening more accurate, nuanced, and valuable. Learn how AI is making social smarter than ever: heyor.ca/lr88SU

Social moves fast—blink, and you might miss your best engagement opportunity. On this episode, Matthew shares his top recommendations for tools that help brands. If you want to respond smarter and faster, this episode is packed with insights: heyor.ca/lr88SU

Matthew McGrory joins #SocialPros to reveal how Arwen’s AI-driven automation helps brands filter harmful content in real time and respond authentically—without losing audience trust. This episode is a must-listen: heyor.ca/lr88SU 🎧

Rand Fishkin, SparkToro CEO and Co-Founder, joined the Data-Driven Decisions podcast for an eye-opening look at how to use data more strategically. In our blog, we explore Rand’s methods on how to form stronger connections with audiences: heyor.ca/T46X8a

For too long, marketers have been caught in a trend vacuum—jumping on every viral moment, often at the expense of their brand identity. But the smartest brands in 2025 will focus on evergreen engagement over fleeting fads. 🌱 Catch the full episode here: heyor.ca/fSLG7M