Corey Gault

578 posts

Corey Gault

Corey Gault

@coreygault

Helping to meld marketing with technology since Gopher met Mosaic. PR/AR at Airship. Opinions are my own.

Portland, OR Katılım Şubat 2009
462 Takip Edilen304 Takipçiler
Corey Gault retweetledi
Neil C. Hughes
Neil C. Hughes@NeilCHughes·
How do brands cultivate meaningful relationships with their consumers in an era of digital convenience? This intriguing question forms the backbone of my conversation with Thomas Butta, Chief Strategy and Marketing Officer @Airship techblogwriter.co.uk/airship/
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Corey Gault
Corey Gault@coreygault·
Airship Stories are a great way for marketers to go beyond simple deep-links with rich, interactive #NoCode experiences for branding impact, better conversion and zero-party data collection.
Airship@airship

App customers are always looking for the easiest way to interact with content. That's why we launched Airship Stories to replicate the familiarity of social media stories. Today on the blog, we share 5 ways retailers can use them to deepen engagement. bit.ly/3Q4q2Ba

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Corey Gault
Corey Gault@coreygault·
Pretty amazing results from Live Activities as well that should shut down hesitancy from apps dependent on in-app sessions for advertising: airship.com/blog/live-acti…
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Corey Gault retweetledi
Airship
Airship@airship·
In mid-2022, we asked over 200 developers and marketers about their mobile app experience practices. Among our findings, we found that marketing requests are generally not priorities for development teams, compared to new feature releases and bug fixes. airship.com/resources/eboo…
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Corey Gault
Corey Gault@coreygault·
Very interesting to see #DataPrivacy webinar attendees responses compared to 9,000 global consumers below. #IDFA #ATT has the attention of @Airship's customers & prospects but consumers VALUE other things more
Corey Gault tweet media
Airship@airship

Mind, don't mine your customers. Almost half of global consumers will share their personal social values (environmental, moral, political, or religious) with brands, significantly more than those willing to share information from their social profiles #MAX #MobileAppExperience

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Corey Gault
Corey Gault@coreygault·
Tl;dr: “behavior-based" & "location-triggered offers" are least likely to motivate opt-ins, but“interests relevant to a brand” and “what they’ve browsed” are top 5 items they'll share, and irrelevant/non-personalized communications are #2 for opt-outs. bit.ly/mobilereport-st
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Corey Gault retweetledi
Airship
Airship@airship·
Findings from global survey of 9,000 consumers and @Airship’s @ThomasButta highlight how holiday marketers can blend in-store and app experiences: bit.ly/3outOGb
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Corey Gault retweetledi
Airship
Airship@airship·
Congratulations 👏 to our very own, Erin Reeves, VP of Human Resources @Airship, for being recognized as one of the ‘Top 50 Women Leaders in #SaaS.’ Very well deserved! Read the full details on Erin’s accomplishments @SoftwareReport1 below: bit.ly/3EoNLor
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Keşfet

@airship @FotMob @sliuf @MikeHerrick05 @WSJ @ThomasButta @SoftwareReport1 @elonmusk